Does **tag on a product description help?**
-
Hi,
Does using the tag on a line of text in the products description help with SEO for that keyword phrase?
**See here: http://www.designerboutique-online.com/tops/passarella-death-squad/passarella-death-squad-t-shirt-white/0/
I have bolded the Passarella Death Squad T-Shirt line. Would this help in any way?
Cheers
Will**
-
Great question, but the short answer is “No”. Back in 1996 it may have been a small contributing factor but not today.
But…
The strong tag does have another propose.
So lets say we have an article that’s quite wordy. We all know the average web user isn’t going to read it all so this is where the strong tag can be of used.
Emphasising keywords or sentences using the bold tag is a great way of getting the message across and noticed
-
Hi Kieran,
Thanks for your reply. They are not a band but a designer clothing label.
The price reflect the quality of the fabric, made from fine japanese fabric. Some of the descriptions say this but I should really get it in all of them.
The problem I see is were getting hundereds of items online, going into great detail on each item description is a task upon its self.
Maybe the t-shirt image blurb would be useful as it will tell the customer exactly what it stands for.
Within that description, how many times would be recommend to get the words "passarella death squad t-shirt" in there? Currently aiming for about twice, is this ok?
Cheers
Will
-
I agree that there is probably next to no SEO value for using the **tag here. What I do like is that it works from a usability standpoint. To me it is natural for that line to be bolded because it is the name of the product. It makes the name stand out a bit and makes it easier for the user to know what they are looking at. For that, +1. **
-
Agree strongly Valery there (get it - sorry saddo response)
Strong is coming to the fore more as the default for bold on most WYSIWYG editors but I don't think Google worries too much about it. There was a lot of activity in making your first use keywords bolded for the first paragraphs to help SEO but for product pages I would personally concentrate on adding content so for the T-Shirt page that you refer to here I would write a little blurb about the group, mention the material of the T-Shirt. Even a short blurb as to what the image on the T-Shirt is about.
You are looking for people who are fans of this group (never heard of them myself) who search online If this is one opf their songs then perhaps a YouTube link. Looks like there are a lot of vendors out there selling T-Shirts of this type so make the page stand out.
IMHO bold/strong is the least of your concerns. Work the group angle as hard as possible. The T-Shirts aren't a cheap item so you should explain in the text what makes them worth the price.
-
From what I can tell SEO-wise they're basically the same, and they may not have any benefit at all. This is gut feel (since Google doesn't exactly publish this stuff) but strong/bold might be comparable to H5 1/2 or something like that relevance-wise.
Where it gets interesting though is semantics. STRONG implies emphasis, where BOLD is a formatting choice. From what I've been reading some semantic aware systems would give STRONG priority, whereas they would treat BOLD the same as Font-color=Blue, or some other non-semantic signal. Because of this Strong is interpreted differently in some specialist systems (e.g. readers for the blind, certain mobile browsers), but that becomes more a client side concern than an SEO one.
From a standards perspective there's some discussion saying that in the XHTML 2.0 spec Bold is actually being deprecated in favor of Strong:
http://www.webhostingtalk.com/archive/index.php/t-257310.html
Given all of that, my guess is Strong may have some weight, but not enough to be a critical factor that's going to put you 'over the top' in any meaningful way. I also don't think it hurts unless abused, and again that would only be for semantic-aware clients like visual readers and so on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress Tag Organization Tips
Curious if anyone has some good examples of ways to organize your WordPress tags without making your sidebar a football field long and hard to navigate. My blog is https://karmahill.com/blog and I could use some ideas. We have main categories of photo shoot types, for example, "Couples", located on the sidebar. We want to add tags to go with those main categories for further categorization and user experience example: Couples Engagement Proposals Honeymoon Maternity My question is, do I need to make "tag" pages for those posts to reside on or is their another way to get it done with less work, that is much faster? I don't want to have to make 30 tag pages or is that just what you have to do?
Web Design | | photoseo13 -
Examples of B2B websites offering services (not products)
Hi there, I need some help - I am looking for some examples of SEO and inbound marketing websites in the B2B service sector. Thanks in advance!
Web Design | | Hughescov0 -
New more "helpful" internal linking causing SERP & traffic drop?
Still dealing with the weird traffic drop on my website. I have removed a bunch of old links from a defunct blog, 301 thin pages, added text to remaining pages. I'm still stumped. So awhile ago I freshened up my website and thought I was "helping people" by making sure they could CONTACT the studio more easily... I added more links to the "contact page" I thought this would help conversions...This changed the number of links to my entire site....Would this be the problem with my ranking/traffic drop? http://bayareaboudoir.com/babinternal1.pdf
Web Design | | Squee1 -
How important are tags on blogs?
Hi, I've always used tags on blogs, but I've noticed that some prominent and reputable blogs (e.g., SEOmoz blog, Problogger, Copyblogger) are no longer using tags at the end of each post. I'm curious about what is the reason for this - any ideas? Thanks in advance, Carolina
Web Design | | csmm0 -
How can i write content rich descriptions?
we have recently started using seomoz. how can i make descriptions more content rich?
Web Design | | WCGAdmin0 -
Keyword help for a beginner
Hello Everyone! I have a few simple questions about picking/using the best keywords for my website. Just to give a little background on the company, we sell branded servers (IBM, HP, DELL) workstations, storage, and related hardware and software (memory, processors, hard drives, operating systems, management software, etc...) I'm trying to pick the keywords to use on the home page but have these questions: 1. This question is a little hard for me to explain, but we would like to show up in the search results whether a user types in: Dell server(s) or IBM server(s) or HP Workstation so for the title tag can we use: DELL, IBM, HP Servers, Workstations, Storage or we need to use DELL Servers, IBM Servers, Dell Workstations, IBM Workstations, etc... Basically what I'm asking is can we combine keywords in the title tag or we need to write them out (hope this make sense) if not let me know and I'll try provide a little more detail and few more examples. 2. This question might not fall under this category of topics and might have to start a new thread but here it goes. We are re-designing our site on a new eCommerce platform using x-cart shopping cart, its a very configurable and inexpensive shopping cart however one of the drawbacks is its speed. Most users of the x-cart shopping cart software report on average of 2-4 seconds page loads, which is kind of slow. even with some heavy optimization you get about 1.5 - 2.5 seconds page load. I've heard that if you want to be higher in Google's search results speed is a big plus, being in the 0.5 second range is a huge plus. I was thinking of creating a static html home page that would include some company info, content with relevant keywords, some links to main categories... (basically kind of copy the google.com page but with a little more text) Would that be a good idea to implement? Hope this question makes sense as well or stick with the default shopping cart home page and try to optimize it as best as possible? 3. We probably have about 10 - 15 short keyword phrases that we want to concentrate on, again they would be:
Web Design | | igor.pinchevskiy
DELL Servers, HP Servers, IBM, Servers
DELL Workstations, HP Workstations, IBM Workstations,
DELL Memory, HP Memory, IBM Memory
DELL Hard Drives, HP Hard Drives, IBM Hard Drives What is the maximum or recommended quantity of keyword phrases to try to include on the home page? Is it also recommended to maybe create a separate page for each keyword phrase? Does a home page get better ranking then another page on the server just because its a home page? Hope my questions aren't too dumb and make sense. I appreciate everyone who takes their time to read through and answer my questions or guide me in the right path. Thank you,
Igor Pinchevskiy0 -
Missing Meta Description Tag - Wordpress Tag
I am going through my crawl diagonostics issues and I have lots of "Missing Meta Description Tags". However when I look at the url's they are Wordpress Tags, which do not have a meta description. Shall I just ignore these errors or should I find a way to add a meta description? Is it important?
Web Design | | petewinter0 -
Java-script slider & H1 tags
If you have a java-script slider on the homepage, each slide has an H1 tag heading, which of the H1 tags would google most likely consider? all of them or just the first one?
Web Design | | GraphicMail0