Rich Snippets

[Paul78]

Hi Everyone,

Just a few questions on rich snippets please:

We have now integrated microdata (data-vocabulary.org) on all our product pages http://www.avogel.co.uk/herbal-remedies/arnica-gel-atrogel/ which I have tested on the rich snippets testing tool which Google provides and all is working fine.

However I have been told by our developer that it is using hidden markup, will this have an affect on the rich snippets being showing in the organic results?

Kind Regards

[KraigWalker]

I think it is. Crawlers might understand data-vocabulary, but if they're not committed to using it when creating search results, you might miss out on things like Google's new product search info panels.

Google's actually still using a number of different microdata formats right now, but kind of as a means of a fallback method, so it could be phased out in the future (for example, we all know Open Graph is Facebook's gig) Schema.org is the only one which the big three search companies have all pledged to support in the future, so any new features that improve search results are likely to happen first to schema.org

[Paul78]

Thanks for the quick reply.

So the fact that comments cannot be seen in the source code is not a factor?

I did read that Google & Bing are supporting schema.org, not exactly sure why our developers have opted to go for data-vocabulary.org, do you think this will be a huge disadvantage in our rich snippets being showin in results?

Kind Regards

[LabadieAuto]

From everything I see in your code the rich snippets are being used very effectively.  This should only help your results and will not hurt them.  If Google makes an announcement and suggests that websites and especially product site use rich snippets then you can expect that they are going to use them more and they will only help your organic results.

The only suggestion I may make is that you may have wanted to use the schema.org format.  This is the format that Google recommended publicly.