How to Target Multiple Keywords in Single Page
-
Hey There,
We're planning to target multiple keywords in a single page.. they keywords are definitely related and to an extent could be considered as synonyms..
We have a few questions as to how to optimize the page for on page and off page.
On Page
-
Do we mention all the targeted keywords on the page? At a maximum we could mention the keywords once..of course want to give out relevant and quality content and do not want to focus on keyword density
-
How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword
Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html?
-
How do we go about mentioning the targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions
-
What about HI, H2 and H3 Tags? how do we go about optimizing these
Off Page
While using off page we will of course vary our anchor text with the multiple keywords... this will make it look natural.
- Will we manage to rank for the multiple keywords (if we vary anchor text) that we're targeting if our backlinking method are strong?
Thank you all for your inputs and responses...
-
-
Not saying these are best... just how I do it....
1) How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword
I use most searched keyword.
2) How do we go about mentioning the multiple targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions
I do something like this.... formal name: blah blah slang name
Brass Widgets: Also know as gold widgets are kickass....
- What about H1, H2 and H3 Tags? how do we go about optimizing these for the multiple keywords
I optimize H1 for formal name and use slang (highest search volume) in H2
4) Is it a good idea to put up these multiple keywords on the sidebar of our website... we're basically referring to breadcrumbs all over over website for the targeted keywords...
I just include them in the text of the page.
-
Thanks EGOL... that was really very helpful and made a lot of sense...We did search for certain keywords and the synonyms did show up.. thanks a ton..
However, looking from an SEO point of view, few questions still remain unanswered and we're looking for views and opinions from the experienced that will clarify our doubts on the below:
- How do we optimize the URL structure for multiple keywords? For ex... We have keywords aa, ab and ac, where a is the base keyword
Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html?
-
How do we go about mentioning the multiple targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions
-
What about H1, H2 and H3 Tags? how do we go about optimizing these for the multiple keywords
-
Is it a good idea to put up these multiple keywords on the sidebar of our website... we're basically referring to breadcrumbs all over over website for the targeted keywords...
Thanks
-
Hi,
Me I am getting several keywords ranked on positions 4 until 1 and much more in p[ositions like 5-8 .I just get a C grade with the on page tool and after I build off page links with the anchors and site si ranking.Keywords are on 35-50% difficulty.I hope that helps.But EGOL is also correct. Depends on the keywords.I hope that helps
-
I sell a product that has a formal name, a slang name that is used by most customers, an archaic name that is used by old-timers (like me) and an ignorant name that people who are unfamiliar with the product often use.
The slang name has most of the search volume, followed by the archaic name. Our best customers are professionals who use the formal name.
I have made a point to use each of these names somewhere on every page of the site. However, I optimize for the formal name and the slang name. My site ranks well for all four of these terms. However, I give Google the credit for these rankings instead of saying that it is my expert optimization.
If I go to Google.com and search for the formal name, google bolds the slang name, the archaic name and the igonrant name in the SERPs.
You can test this for yourself... go to google.com and search for 'celebrity pics". You will see that "photos", "pictures" "pics" "celebs" "celebrity" and other terms are bolded in the SERPs.
If this is happening for your keyword variants then your optimization work is going to be easier.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
How I can improve my website On page and Off page
My Website is guitarcontrol.com, I have very strong competition in market. Please advice me the list of improvements on my websites. In regarding ON page, Linkbuiding and Social media. What I can do to improve my website ranking?
Intermediate & Advanced SEO | | zoe.wilson170 -
Keyword targeting
Hi guys, Are there any restrictions around targeting for keywords? For eg: a competitors name can we target for that keyword? Would appreciate some advice around this Thanks
Intermediate & Advanced SEO | | edward-may1 -
Date of page first indexed or age of a page?
Hi does anyone know any ways, tools to find when a page was first indexed/cached by Google? I remember a while back, around 2009 i had a firefox plugin which could check this, and gave you a exact date. Maybe this has changed since. I don't remember the plugin. Or any recommendations on finding the age of a page (not domain) for a website? This is for competitor research not my own website. Cheers, Paul
Intermediate & Advanced SEO | | MBASydney0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Managing Subsidiaries. Should I house them all in a single domain? What about a single social media presence?
Situation: My company has 8 subsidiaries. They each have their own niche (IT, Electrical, Roofing, etc...). We also have offices in multiple countries (If that's even a factor). Questions: 1. Should I establish a web presence for each one? (www.SubsidiaryOne.com) I would then link to these sites from www.ParentCompany.com. The other options are to do something like www.ParentCompany.com/SubsidiaryOne or SubsidiaryOne.ParentCompany.com. We are trying to build the brand of the parent company so I figured that housing everything inside of the parent company domain would help me meet my goal. Each company will have its own unique content, products, blogs, etc... 2. Should each subsidiary have its own social media presence (Its own Google+, Twitter, FB, etc...) or should I house them all under the umbrella of the parent? Thanks, Alex
Intermediate & Advanced SEO | | MeasureEverything0 -
Keyword Targeting Best Practices??
What is the best way to target a specific keyword? I rank well for several of my keywords but want to do better on others. How do I go about doing this?
Intermediate & Advanced SEO | | bronxpad0 -
Too many on page links - product pages
Some of the pages on my client's website have too many on page links because they have lists of all their products. Is there anything I should/could do about this?
Intermediate & Advanced SEO | | AlightAnalytics0