Domain that ranked 4 has now disappeared from search results
-
Hi Guys,
I have a website for a realestate property, it use to rank 4 but has now suddenly disappeared from search results altogether, a search for the domain 1boydstreetalbertpark.com will bring it up (so I assume it has not been blacklisted), but if I search for '1 boyd street albert park' (it use to come up at 4) it doesn't seem to come up at all anymore.
I know the content is not original and it is the same on other sites (it is the same content the real estate agents send to everyone) but why it suddenly disappear and I would of thought having the actual search term in the domain would help it at least appear in the results.
Any Idea?
-
If you do a search for the one block of text that is on your page, in quotes, I get 16 results. (I'm assuming that the text is the mls info?) What is interesting though is that your site is not one of those results, even when I click on "see similar results".
My guess is that Google sees that the entire site is a duplication and as such has severely penalized it. Try changing the wording up so that it is original and see what that does.
I run a real estate site as well, and for our own listings I will always make a completely original page so that we stand above the crowd full of duplicate mls info. The other thing that I have found is that building one or two links to the page using the address as anchor text is often enough to skyrocket us to the number one position.
EDITED to add:
I should add that for our sites we do not do individual pages like you have done. The only benefit to this as I see it is to show your client that they have their own website. Rather, what I would do is to create a page on my website such as www.mysite.com/1boydstreetalbertpark and I can redirect 1boydstreetalbertpark.com to that page. This accomplishes a few things:
-you have the power and trust of your existing domain to back you up
-if potential buyers end up on your site but don't like that property, they may end up looking at your other listings, or your about us page
-if links get built to the page then it benefits your domain. For example, we had one client who was so excited to see the fantastic photos of her house on our site that she shared our page with thousands of facebook friends and VOILA, we had a huge influx of visits from potential clients. In this case it wasn't a link, but a facebook share, but it certainly could have been a link.
-
Lots of domains on same ip with identical biz model
http://revip.info/ipinfo/119.82.150.40
That's my bet.
-
Hey Warren,
Man, I'm really sorry to hear about the drop. I took a quick look but I'm gonna answer given what you said first.
If the content really is duplicated, that's going to be the first and loudest bell for me. The other domains that ranked are of higher authority (they have an established history, more quality links, etc.). Given the opportunity to rank a site of such high authority (which in turn offers several listing to clients, thus enhancing their browsing experience) vs. yours it's going to be tough to change their mind.
Food for thought:
The fact that the domain is so closely matched to the address could potentially look spammy. Pair that up with the duplicate content and it could appear rather nefarious to the Goog. I don't think it's that bad, but keep that in your noggin for future reference.
A long time ago the real estate industry felt a slap by Google for shotty link practices. I got a ton of real estate work back then (cleaning stuff up mostly). We often played with the idea to create mini sites for each property but simply didn't think it was the best way or working their online marketing. Large risks were among the hurdles.
Fast forward a few years and there's so much one can do to gain local exposure. That arena is really built for sites like those that are out-ranking yours (sites that have many listings, sort features, etc.). There are so many things you can do to promote individual properties on a single site that it's generally your best route.
Not knowing your business model, that's my first suggestion. Have a single site and promote the listings that way.
But if this is where you're at, then it may be as simple as getting some unique content on the site. You might read some advice to "make sure it is XX% different" but I would say scrap and write something truly unique. If it's in your budget, you can find freelance writers all over the place on the web that will get some decent content on there for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I submitted Sitemaps from AIO SEO to google search console, if I now delete the AIO plugin, do my sitemaps become invalid?
I use Yoast as SEO for my new Wordpress website https://www.satisfiedshoes.com/, however I couldn't get the sitemaps with Yoast as it was giving me error 404, and regardless of what I tried, it wasn't working. So I then got the All In One SEO while still having Yoast installed, I easily got the AIO sitemaps and then submitted them successfully to the Google search console. My question is that now I got the sitemaps on Google, since I'd rather use Yoast, If I want to delete AIO, will the sidemaps given to Google become invalid? There is no point keeping both SEO plugins active right? Thank You
Technical SEO | | iamzain160 -
Site's meta description is not being shown in Google Search results. Instead our privacy policy is getting indexed.
We re-launched our new site and put in the re-directs. Our site is https://www.fico.com/en. When I search for "fico" in Google. I see the privacy policy getting indexed as meta descriptions instead of our actual meta description. I have edited the meta description, requested Google to re-index our site. Not sure what to do next? Thanks for your advise.
Technical SEO | | gosheen0 -
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
How can I make sure a desktoppage is shown in the (desktop) search results instead of the mobile page?
When I search for my brandname, the mobile version of the customer support page is shown in the (desktop) results. We use a m.example.nl mobile webpage. To try to solve the problem, we’ve adjusted the following: Made sure the homepage is marked according to schema.org Homepage expanded with textual content and headings containing our brandname Removed all the textual content from the mobile customer support page Added the mobile customer support page to the mobile sitemap What can we change more in settings/marking/sitemap, to make sure our desktop homepage is shown in the brandname results?
Technical SEO | | WillieBV0 -
301 redirect after penalty to domain which currently 301 to the penalised domain
Hello all, As I have mentioned in another Q&A, one of our new clients got hit by manual penalty. I checked their link profile and there was a lot of black hat involved. Long story sort, I submitted a reconsiderationr equest which was not enough as it seems 99,9% of his links are bad links. We took the decision to move a newly launched web site from www.websitename.com to www.website-name.com with the latter being an old domain name with good authority and clean link profile. The problem is that at the moment the www.website-name.com is set to 301 redirect to www.websitename.com and what we want to do now is take the web site off www.websitename.com and launch (not 301 as we dont want to pass the penalty to the clean domain) it to www.website-name.com. What is the best practise for this particular case and are there any things i should pay attention to? I would appreciate your advise!
Technical SEO | | artdivision0 -
Google place listings and search results- quick question.
Has anybody else noticed that they are ranking better on 'places' yet they have dropped off in the actual search results? We've had no message through webmaster tools. The same seems to have happened to our competitors.
Technical SEO | | onlinechester0 -
Old Domain - What to do?
A client recently bought an older domain that is keyword-rich to an aspect of his company. The main website has both e-commerce and call-to-action elements. Our team is split on whether or not to create a micro-site on that domain focused on that aspect of the work that he does or to simply redirect the old domain to his main website. I have not had the opportunity to look at the link profile of the recently acquired domain nor do I have any idea of how many times it's changed hands (which would seem to now be a possible indicator of doorway pages). If any clarification would help, please let me know and I'll do my best to answer.
Technical SEO | | MountainMedia0 -
Redirecting root domains to sub domains
Mozzers: We have a instance where a client is looking to 301 a www.example.com to www.example.com/shop I know of several issues with this but wondered if anyone could chip in with any previous experiences of doing so, and what outcomes positive and negative came out of this. Issues I'm aware of: The root domain URL is the most linked page, a HTTP 301 redirect only passes about 90% of the value. you'll loose 10-15% of your link value of these links. navigational queries (i.e.: the "domain part" of "domain.tld") are less likely to produce google site-links less deep-crawling: google crawls top down - starts with the most linked page, which will most likely be your domain url. as this does not exist you waste this zero level of crawling depth. robots.txt is only allowed on the root of the domain. Your help as always is greatly appreciated. Sean
Technical SEO | | Yozzer0