Google+ Ranking Factors - Are Keywords meaningless ?
-
Hello Mozers!
On the Conversation Marketing blog, Ian Lurie published a lengthy article called Google Plus Box Ranking Factors Report. In it, he claimed amongst other things, that "Keyword relevance of your posts: Totally meaningless. Write whatever you want. Seriously. Just make it good."
What say you?
Are keywords really meaningless?
Thanks in advance!
-
I've seen examples that If you bold title posts like this it can appear in the personalized results for targeted keywords.
The most influential factors for appearing within the G+ Internal search are:
Personal Profiles - Keywords in Bio, Employment, Education; Account verification; Number of times you appear in other peoples circles
Brand Profiles - The number of times you appear in other peoples circles; brand verification & whether you have a the main keyword in the brand page name (although if this isn't consistent with your official website it jeopordises the brand verification with the rel=publisher coding)
-
For Ian's study on Google Plus Box Ranking Factors - I agree, Keyword relevance is not a huge factor. Don't think it really needs to be, since the Plus Box seems to provide influential people on a broad subject/topic. However, I don't expect to see Madonna popping up for SEO in the Google Plus box anytime soon. I'm not exactly sure where Google is pulling the data to associate the influencer with a particular keyword/topic, but I'm sure it has something to do with search trends, engagement (+1s, posts, etc..) and a variety of other factors.
As for your question "Google+ Ranking Factors - Are Keywords meaningless." This would be a totally different story and I believe keyword relevance has to be an important factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Social Settings
Hi, I'm a bit confused about the actual purpose of the social settings in Admin > Property > Social Settings. I've read some blogs saying it just helps analyse traffic that has arrived from your social media pages. Then I've found other sources saying you should add your own domain in there so you can track likes and shares sent from your website to social media platforms. What do I actually need to put in there and how does it help my data? Thanks!
Social Media | | Sally940 -
Can you use FB for Keyword Research?
Are there any tools out there or any other means that use FB newsfeeds or any FB data to help discover keywords? Thanks, Ruben
Social Media | | KempRugeLawGroup1 -
Google & Social
Hi Folks It's been made very clear to us that Google is paying attention to social signals. My questions are: How would I check that Google is aware of my Facebook activity and similarly of my Twitter and Pinterest work? If Google is not aware of these what are some steps I can take to inform them that a particular account is related to a my business site? Finally any must read articles on this topic would be appreciated. Thank you for your time to help me out
Social Media | | PHD1 -
Google+ pages in search results
I have a simple question - I've read a lot about how google+ pages are ranking well in google searches, and that it's a good idea to incorporate google+ into your strategy. So I was on a call this morning, talking to a client about this. The client brought up the fact that in all his google searches, he's NEVER seen a google plus page in the search results. I realized that I never have either. After some searches, I still don't see any google plus pages, at least not on page 1 or 2. Am I missing something? Needless to say, the client was not convinced about the value of having a G+ page, and I came away not sure what I was missing. So how do people measure the impact of using google+ on their main website? -Jim
Social Media | | jimr4511 -
Does Traffic help improve my page rank?
I've learned many things to do to improve my page rank over the past several months (thanks, seomoz). Our website, www.farnorthkennel.com, has improved greatly thanks to your help. Here's my question. I have 13000 fans on FB. If they all read a blog post I put up, does this help my page rank? Does new visitors hitting up my website make the Google gods smile upon me?
Social Media | | Joshlaska0 -
What could Google+ do for your SEO?
If your a Google+ wizard and do everything right, so optimise your profile, pick up 1000's of followers, followers engage with your posts by adding a comment or a plus, followers are even going to your website and sharing content using the Google plus button etc. What kind of effect would this have on your SEO? Would this kind of activity improve your Auth? Side question: Forget the above, what movement would you expect if one of your pages received 1000 plus's from real users, would you expect to see a jump in SERP's I know every website is different, im just looking to see what I could expect if the work was put in to achieve the above.
Social Media | | activitysuper0 -
Social media and google
Do you need exact url brand match to get the benefits of social media noise in the google organic rankings? EG: twitter.com/brandname facebook.com/brandname my url extensions have my brnad but other words in, if i get noise does my website stil benefit in the rankings because it has the url in the profile? or do i need exact match in the url?
Social Media | | pauledwards0
