Does page speed worth for SEO?
-
I always broken my head to try to follow all pagespeed guidelines. I increase my pagespeed significantly, but i didnt saw any effect in my SEO performance.
In my keywords, my concorrents are crap on it (I have score of 90 and they are at 60-70).Does google gives importance to it?
-
When the big update came through a little over two years ago about page speed, I was working on a site with load time issues. I did see quite the drop in organic referrals from Google after that update was pushed, while organic referrals from Bing and Yahoo continued to increase. I was working in-house at the time, so I don't have a lot of other sites to judge at that time, but I did see distinct change in that one site.
I also agree with you that load time affects users and their browsing and conversion behavior. And even though "everybody has broadband" there are a lot of people on poor public (or conference) wifi connections or on their phones, and pagespeed is quite important to them.
-
My opinion, the page speed doesn't effect ranking. It does effect what happens after they are on your site. Waiting for a website to load can be a huge turnoff, so optimizing for pagespeed is important not for rankings, for conversions.
-
What I got from the article was that he said it's not something that you should worry too much about , but it's not something you should overlook either. He seemed to hint that since SEO is continuously evolving, it's best to be proactive when trying to better your visitors' experience. That's my take on it at least.
So, Naghirniac, I'm sure any benefit you would have gotten from increasing your page speed, you have already realized. It's probably better to focus your energy on opportunities with greater returns.
-
Matt Cutts said at one point that page speed effects less than 1% of searches. You can read more here: http://www.mattcutts.com/blog/site-speed/.
So, I wouldn't expect it to help much. But think about how much happier your users will be! That's where the real gains are. Over time, it might help you a bit in the SERPs because people should bounce less frequently as a function of how fast your pages load.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating login page from website: SEO impact
Our current login page looks like www.website.com/log-in/. We are planning to migrate it to a sub directory login.website.com. For years, our login page is the top landing with highest visits after homepage. If we migrate this now, are we going to loose traffic and drop in rankings? Thanks
Web Design | | vtmoz0 -
Services\Companies that expertise to improve WP site speed ?
Hi guys, I used few companies to improve my WP site speed but in general the results were not that good. I wanted to know if there's any recommendation for companies that expert on improving speed of WP sites ? I need companies that this is what they do and that's their expertise! Thanks in advanced
Web Design | | EdmondHong870 -
Mobile and SEO
We are in the process of building a responsive version of our site for mobile users (currently about 20% of total traffic). What are the most important SEO considerations we should be aware of when it comes to this kind of project? Thanks
Web Design | | halloranc0 -
How to find internal pages linking to a URL?
Hey, I had an issue where a client found a bad link on their site then I went to fix it and couldn't figure out where on earth it was. I tried using different software which would find the link, but not tell me where it was linked from. I asked for some help from someone in my office and they found it in about 15 seconds. Their strategy was "think like a client - just click everywhere". Is there a way to quickly find what URLs are pointing to a specific URL? Cheers
Web Design | | renegadeempire0 -
Is there any negative SEO effect when using Wordpress for your Blog?
I have a site entirely done in html, no CMS used. The blog page however, is wordpress. Wondering if this will effect us negatively in terms of SEO, having the blog that is linked to our site, a wordpress site. My gut is absolutely not, but the questions was asked....what do you think?
Web Design | | cschwartzel0 -
Internal links, new pages & Domain Authority
I have two questions regarding Domain Authority: 1. Is it possible that a drop in Domain Authority may have been caused by adding a blog and blog posts? In other words, would adding pages/posts dilute the site's authority? And will it catch back up with itself or will that require inbound links to those new pages? (oops! that was 3 questions in one) 2. Would it be detrimental to have internal links coming from blog posts without authority to my Home page and could that have contributed to a drop in Domain Authority? Thanks!
Web Design | | gfiedel0 -
Meta author. Is it relevant for website design company in its seo?
We don't usually add the meta author in the websites that we develop. I wonder if it would have any positive effect in our seo. We usually add a link in the footer like this "Diseño Web Vigo "(Website Development in Vigo). I am worry about this links. I'm not sure if they are positive because they are in the footer and so the link appears in all of the pages. Besides all these websites we develop are hosted in two different servers, and google could easily think that it is manipulative thing. What do you think? Thanks!!! 🙂
Web Design | | teconsite.com0 -
Do Pages That Rearrange Set Off Any Red Flags for Google?
We have a broad content site that includes crowdsourced lists of items. A lot of the pages allow voting, which causes the content on the pages (sometimes the content is up to 10 pages deep) to completely rearrange, and therefore spread out and switch pages often among the (up to 10) pages of content. Now, could this be causing any kind of duplicate content or any other kind of red flags for Google? I know that the more the page changes the better, but if it's all the same content that is being moved up and down constantly, could Google think we're pulling some kind of "making it look like we have new content" scheme and ding us for these pages? If so, what would anyone recommend we do? Let's take an example of a list of companies with bad customer service. We let the internet vote them up and down all the time, the order changes depending on the votes in real time. Is that page doomed, or does Google see it and love it?
Web Design | | BG19850