Picking a Keyword to optimize for home page
-
Hi there,
I have chosen a keyword for a bunch of my top pages based on relevance, traffic, competition etc, and am tracking in the Tool - so far so good.
The issue I am having is with picking a keyword or phrase for the home page - all the suitable keywords I seem to have been allocated to 1 particular sub pages - basically product pages...
Anyone come across this issue? Basically any keyword or phrase that I think might be suitable for the home page, I find a more precise page beneath the home page....
Help gratefully accepted!
-
If you have pages optimised for each of your products that you are happy with then I would consider whether there is a term that might be used to describe the group of products that people might use when searching less specifically. Is there a term that a competitor site uses?
Many searchers start quite generic and get more specific when there initial search doesn't throw up any suitable results.
As you have done for the product pages see which collective phrase has the best search volume/lowest competition.
-
I had this issue with my main site. Pest control was our big target phrase. Yet we had optimized an internal page for pest control as well, /pest-control.php They were somewhat competing for the same term. So how do I proceed? Well the search engine made that decision easy.
Our main page was ranking for "pest control" so I let that one carry the load for our pest control efforts. This meant internal links were directed back to the home page for that keyword and external links also took this into consideration.
The solution I used for the internal, /pest-control.php, page was to alter this page to "pest control service". So I didn't loose out on any previous efforts for that page. Just modified it a bit. Hope that helps.
In my opinion, your homepage will almost always be your strongest page, so put your core term there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I utilize URL re-writes to include keywords and other optimised page elements on my website?
Hi there, I am working on a medical recruitment website: https://wave.com.au/ I have noticed that our Job Search and Job Listings section of the website is lacking a little bit in terms of SEO optimisation. For example, at the moment this is our search page (with locum work type selected): https://wave.com.au/search-locum/results If you add a location, for example, NSW and then click search again, it updates the URL to: https://wave.com.au/search-locum/results?LocumSearchForm_Location[]=NSW&action_doSearch=Search+jobs I did a check what some competitors and leaders in the recruitment industry were doing and I came across: https://www.ochrerecruitment.com.au/jobs/anaesthetics/new-south-wales/locum/ If you click the different filters/options, it updates the URL to include more clearly defined categories. Some websites would even have a H1 heading tag that would update based on the filters/options you selected. Should I set up a set of URL re-writes and re-structure my website a little bit so that dynamic URLs change to static etc.? Does anyone have any best practice knowledge in regards to this? I have been referencing the following article: https://moz.com/blog/dynamic-urls-vs-static-urls-the-best-practice-for-seo-is-still-clear
On-Page Optimization | | Wavelength_International0 -
Canonical home page references - logo link
should a website's logo be linked to the "abc.com/index.html" page or to the "abc.com" domain root? Is one better for the search engine robots?
On-Page Optimization | | mtishman1 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Joomla Home Page Title Tag Issue
I have got a site that requires to have a custom title tag for its home page (primarily). Its using Joomla 3.3.1. I am not using any SEO components as of now. I have checked the the global configuration, It has Polymer Resources as the site name. I am also attaching copy of the Menu Manager>Main menu> home I would like to see the Home Page browser Title to read: Custom Engineered Plastic Resin | Polymer Resources But my current settings does not let me change the home page title. Any help in this regard will be highly appreciated. Thank you in advance 7yfHVw0.png KzouLB7.png
On-Page Optimization | | ArthurRadtke0 -
10 Mobile Pages. 5 Desktop Pages. Canonnical to where?
I have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks
On-Page Optimization | | Imajery0 -
Jobs listing page optimization
I've a client with a jobs page. I've found that a high traffic, low competition keyword phrase 'OH jobs' and wish to optimize appropriately. The trouble is that there is hardly any body text and any number of job entry listing. As the listing which all go to individual job description pages, naturally fit the description (part description) OH Job - would it be good to use this description within the anchor text of the links? If so is there a maximum? I've been trawling around SEOmoz and Google Search and have got more and more bogged down! ta
On-Page Optimization | | catherine-2793880 -
What are all those meta name= and link rel= on the cnn home page source?
I usually use Description, title and keywords tag. I keep seeing these meta name = "classification" or "distribution" and also link rel =stylesheet" and "pingback" etc. Please tell me how important this is for SEO. It would be great to be pointed to the right page. Also, is there a wordpress pluggin to just fill in and have these be populated on the front end? Thank You
On-Page Optimization | | waspmobile0 -
Home page duplicated content issue
Hi there! The home page of my site can be seen under www.mysitename.com and www.mysitename.com/EN/ or www.mysitename.com/ES/ (depending on your language). I understand that this is duplicated content because they show the same content under different URLs. To solve this we've done (depending on your language) a 301 redirect from www.mysitename.com to www.mysitename.com/EN/ or www.mysitename.com/ES/ Is this correct? Thanks!
On-Page Optimization | | Xopie0