Page Authority Issue

[SamCUK]

My home page http://www.musicliveuk.com has a domain authority of 42 and page authority of 52. However I have set up other pages on the site to optimise for one keyword per page as I thought this was best practice. For example http://www.musicliveuk.com/home/wedding-bands targets 'wedding band' but this has a page authority of 24 way below my competitors. Having used the keyword difficulty tool on here it appears that is why I am struggling to rank highly (number 9). This is the same problem for several of my main keywords. I am building links to this and other pages in order to increase their authority and eventually rank highly but am I not better off optimising my home page that already has a good page authority and would probably out rank my competitors? Or am I missing something?

[Brian-M]

Samuel theres no limit to how many keywords you can optimize one page for, but it becomes increasingly more difficult as you only have so much space in your Title and Description.

I wouldn't say it's "best practice" to optimize one keyword per page, it's just easier from an on site perspective. However, it's often not easier from an off site (linking) perspective, .

I'd suggest that you start optimizing the keyword on your home page and then, if the keyword warrants it, work harder to get the secondary page going.

[EGOL]

On a small site, I attack my most important keyword with at least two pages.  My homepage is optimized for this keyword and an interior page is optimized for that keyword.

As you suspect, the homepage is often the most powerful page on the site and can often rank better than an interior page if optimized for it.

I agree with you.  That the homepage might do well if optimized.

Try it and see what happens.

Good luck.