Why isn't my Domain Authority much higher than my competitors'?
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Looking at the Competitive Link Analysis report shows my domain outperforming my competitors on Domain MozRank, Domain MozTrust, total links, linking root domains, followed linking root domains, and linking c-blocks. But Domain Authority scores are very similar across all four sites with one competitor actually scoring higher than my domain.
How should I unpick this result? I'm assuming that there must a problem with my link profile. Is that a valid assumption?
Thanks, Tom
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Thanks David, I thought that if my competitors' links were more authoritative it would have also shown in Domain MozRank, Domain MozTrust, but perhaps not. Will have a closer look.
Tom
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While I don't have specifics, your competitors site may have fewer links but they may be more authoritative. Run your competitor through www.opensiteexplorer.org -- look at his top 25 links vs yours, chances are, he has more authoritative links. That is usually the case, in my experience.
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