Ranking strategy -which pages to rank?
-
Hi,
I hope you can help.
I am looking to rank for 10 keywords. My homepage has some authority. On what pages should I focus my optimisation on?
Should I create a new page for each keyword and build links to these pages or try and optimise my home page for a number of keywords?
If so how many keywords should you optimise for from your home page to get the most clout?
Im a little confused about which strategy would be the most effective.
Many thanks.
-
I suppose that your main keyword would be in the H1 tag, your second most important in the H2 tag etc etc. Can you have more that one H1 tag?
-
I've jsut had the same issue. I had seperate pages for my keywords and I had a lot of work to do link building etc... to build the authority of those pages. I have a strong home page so have moved the most competitive keywords to my home page and am hoping after some more link building to the home page these will rank better. Watch this space!
-
Ideally your home page is going to be your highest authority page, also target a few sub category landing pages with related content to that specific page.
Ideally you want to only target 3 keywords on each sub category page with related content to that specific keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To increase page authority and domain authority
i create 1000+ back links for my website Dramasapps.com but page authority and domain authority is 1. How To increase ??
Link Building | | Starelse0 -
How many good links does it take to improve the rank
Just wondering how many good links (PR 3-5) it generally takes to improve the site in a competitive space. That is assuming the links will be procured (earned) from the sites in the same domain.
Link Building | | EricMoore0 -
Exact Domain Match Ranking Very Well
Hello, I have some competitors that purchase targeted keywords, host a single page, and do a re-direct on to their inventory page. The problem Im having is getting above them, along with other competitors that have a high DA. They have little or no content on the page but rank very well. Is there anyway around sites like this? ex-bluewidgets.net bluewidgets.org Thank You
Link Building | | TP_Marketing0 -
Thinking about deindexing 200,000 pages
So I was hit with Panda and Penguin. Since then I have been trying to figure out what is it that Google is seeing as "low content" on my site along with links. Concerning low content I am a dictionary based site and I have over 200,000 pages which link to sepecific definitions to words like /dictionary/word/a and so on. Most of these pages if not all have a bounce rate of 100% and very little to no traffic. I used to link every word in my database in my site which is where Google got the links from to begin with. Since then I have removed those links with no impact to my rankings, but Google still has them indexed. I am thinking about deindexing all of them from Google. So all my pages with /dictionary/word/[word here] would be removed. Just wanted to get some opinions on that. Maybe a good idea? Also what would be the preferred method to deindex them. Robots.txt? noindex tag?
Link Building | | cbielich0 -
Link from each page or only from homepage
In addition to my main site (A), I also have another website (B) (question/answer) type, which has over 400,000 indexed pages in Google. I'm trying to do linkbuilding for a.com: should I link from B to A ? should I place a link only on the homepage of B? should I place a link on homepage of B and each of the 400,000 pages to A? should place multiple links on B to A.com/subdirectories/ thank you.
Link Building | | limens0 -
What pages to nofollow?
We are doing a homepage redesign on our site and as I was going through the code I noticed no links are nofollow links. We have pages such as policies, contact us, links, about us and FAQ that we are not really concerned if anyone visits or if they are indexed. Would it be smart to nofollow these links? Also what other types of links would you recommend we no follow? We would like to get as much link juice as possible to our top categories, but don't want necessary pages to get forgotten. Also, do links higher up on the page get more link juice than items on the bottom of the page? Any knowledge or suggestions on the topic is greatly appreciated!
Link Building | | ClaytonKendall0 -
Keywords Ranking Secret?
When I searched "long dresses" in Google.com, and found the following page is ranked on top 10 http://www.shopstyle.com/browse?fts=long+summer+dresses But there is no back link pointing to this page, so why does this company manage to rank high for such a competitive keyword without link building? Any opinions?
Link Building | | Milanoocom0