Should I redirect secondary keyword page
-
I have a reasonably high authority home page and have decided to optimise the home page to target a competitive keyword that previously had a specific page that was optimised on an internal page of my site that I have spent time building links to.
The internal page has over 200 links to it so should I 301 redirect this internal page to the home page. Will that increase the auhority of the home page further? Or should I keep the internal page as a 'secondary' page for that keyword?. If I do have two pages don't I risk confusing google?
-
Your homepage is probably less relevant than this interior page.
Using your homepage is a short-term strategy.
Using the interior page is a longer-term strategy but probably better if your site will have many keyword topics.
I would do on-page optimization for the homepage. And put full effort into the interior.
That is generic advice.
-
You may lose relevancy for the first keyword, if you try to much to optimize for the second. Of cause t5his depends on the keywords
-
Am I not better off building links to the homepage using the right anchor text as it has a higher authority? I have a muchbetter chance of ranking highly with that page don't I? My reasoning for choosing to optimise the homepage for the internal keyword too is save myself some work. In order to get the internal page the same authority as the home page I have a lot of link building to do so I thought optimising the homepage for the keyword would kind of be a "short cut" id there is such a thing in SEO!
-
I would attack with both. Improve the content on the internal page, sharpen the optimization of the homepage.
-
I would keep the second page, you will lose a bit with a 301 redirect, and its much easier to promote one keyword per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To remove or not remove a redirected page from index
We have a promotion landing page which earned some valuable inbound links. Now that the promotion is over, we have redirected this page to a current "evergreen" page. But in the search results page on Google, the original promotion landing page is still showing as a top result. When clicked, it properly redirects to the newer evergreen page. But, it's a bit problematic for the original promo page to show in the search results because the snippet mentions specifics of the promo which is no longer active. So, I'm wondering what would be the net impact of using the "removal request " tool for the original page in GSC. If we don't use that tool, what kind of timing might we expect before the original page drops out of the results in favor of the new redirected page? And if we do use the removal tool on the original page, will that negate what we are attempting to do by redirecting to the new page, with regard to preserving inbound link equity?
Intermediate & Advanced SEO | | seoelevated0 -
301 Redirect from query string to new static page
If i want to create a redirect from a page where the slug ends like this "/?i=4839&mid=1000&id=41537" to a static, more SEO friendly slug like "/contact-us/", will a standard 301 redirect suffice? Thanks, Nails
Intermediate & Advanced SEO | | matt.nails0 -
Example of secondary related keyword
Hello, Can someone give me an example of primary and secondary related keyword for the keyword "Provence bike tour " ?
Intermediate & Advanced SEO | | seoanalytics0 -
Potential issue: Page design might look like keyword stuffing to a web crawler
We have an interesting design element we might try on our home page. Here's a mockup: https://codepen.io/dsbudiac/pen/Bwrgjd I'm worried web crawlers will interpret this as keyword stuffing and affect our rankings. It features: Mostly transparent/hidden text Repeating keyword list I could try a couple methods to skirt around crawling concerns: Load keywords through an iframe Make the keywords an image (would significantly increase page load) Inject keywords after page load into a container w/ javascript (prob not effective as crawlers are only getting better at indexing javascript) Load the keywords into an svg element Load the keywords into a canvas element via javascript I have a few questions: Should I be concerned about any potential keyword stuffing / SEO issues with this design? Can you comment on the effectiveness (with proof) of the above strategies? Am I better off just abandoning this type of design?
Intermediate & Advanced SEO | | dsbud0 -
GWT Keywords not showing my Keywords Focus, What to do?
Hello Community I will like ot know if im doing something wrong here..... I have setup keywords for my google ranking using yoasr SEO http://imgur.com/BCWTifV but in my Google Webmaster http://imgur.com/V1texto What im doing wrong?
Intermediate & Advanced SEO | | dawgroup0 -
Keywords under product listing pages
Hi guys, One of my main concerns when we start redesigning the site Trespass.co.uk, is the current pages like this one http://www.trespass.co.uk/snow-sports/clothing/ski-jackets/womens-ski-jackets are bordering over optimisation. Is this the case as each product listed in the url above has "womens ski jacket" under each product. If we have 50 products on each product listing page with the product name + type of product, ie. flora womens ski jacket, xyz mens waterproof jacket. Are we over optimising the page for the main keywords by having them under each product? Would that page be over optimised for womens ski jackets? Thanks guys
Intermediate & Advanced SEO | | Trespass0 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
2 Year Old Keyword Focused Site Will Not Rank for Keyword
Hi All, I need your help. This site is confounding me. The site is turnstilefactory.com It's a few years old. Strong domain name and seo focused on the term 'turnstile'. In bound links are not abundant, but certainly not absent either. Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not. I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name. Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated. Thanks.
Intermediate & Advanced SEO | | seomozpaul0