What is the highest conversion rate you have achieved? URGENT... Community please help!!!
-
Hello Guys,
I need the community's help.
I want to estimate the number of visits per month that I will have to generate in order to reach a particular revenue target(monthly).
There are three brackets (income channels) in which I can divide this total number of visits - ORGANIC, CPC & ADVERTS.
There are two parts to this question.
Part A> What percentage of the three income channels should I give to ORGANIC???
Part B> What is the conversion rate I can achieve?
Basically... I want to find out what is the general conversion rate that you guys normally achieve for your clients and what percentage of your total visits are through pure SEO and Social Media. I have done most of the calculation assuming that I will be able to achieve 4% conversion rate (but the answer scared me real bad :)).... do you think this is low??? or do you think it is alright?
I will appreciate prompt response because I have to give my client the forecast report in a few hours... I have done a lot of research and have finally turned to you guys for an answer... RAND... can u pitch in man??? That would be awesome
Thanks in advance for your input guys.
Best Regards,
Talha
-
Hello Keri,
Thank you for your response.
Keri I totally agree that this is really subjective stuff.
I just wanted to know what conversion rates - SEOs in our community here generally achieved in say 6 months time.
And generally, what percentage of over all visits for your clients is made up of SEO visits (both organic and social).
So... can you tell me what conversion rate you generally achieve in 3 months and 6 months for a client and what percentage of overall visits do SEO visits make by the 3rd and 6th month.
This info will be very helpful for me in the sense that I will take ur experience and myown experience into consideration and with a possible coonversion rate in mind (which I will decrease to be on the safe side) I would be able to give a very rough forecast to the client.
I do appreciate your inpur Keri... thanks again... and thanks for the link... I have learnt from it and it is great.
take care
Cheers
-
Hello EGOL...
Thank you very much for your response,
You are right that asking such a question at the 11th hour is not a good thing. There was a reason for this... but thats another story.
Well, I have already asked for more time. And I have gotten answers about what exactly the client wants to achieve. It is very helpful of you to tell me that conversion rate of 4% is VERY hard to achieve... so now realistically... I should assume 2% people would be converting (for the moment). However... I have had conversion rate as high as 8% in some very tough markets and so 4% was something I thought would be achievable.
The client I am preparing this for was insistent that some sort of estimate should be given to him. Thus... I am just trying to be realistic and put all figures to the minimum and give a rough forecast.
Anyways... thank you for your input... I really appreciate it.
Best regards,
Talha
-
These types of estimates are baloney in my opinion.
If you are asking these questions here at last minute.... then you are giving the client a wild guess.
I think it is safer and more honorable to go without estimates.
You mention a 4% conversion rate. In many industries that can only be attained by an extremely experienced webmaster who is selling the product at the lowest price on the web on a trusted site that is widely known for that product.
-
That's going to be really subjective and it depends on a ton of things. Here is a good post that talks about a lot of the factors that go into optimizing for a conversion http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Auto-generated, weird, long URLs? Or possible hacking? Help needed.
Good afternoon, Moz. My team and I are a bit stumped. We are getting ready to send out reporting and discovered that we are getting hits on a few very odd landing pages. We build our websites and we never made this URL: https://eaglehearing.com/Home/gclid/ EAIaIQobChMIo_K0t8T_3QIVg81kCh1NQAKIEAEYASAAEgJajfD_BwE There are around 7-10 variations on these weird URLs pulling up in our reports for two different clients now. Do you think we got hacked?
Industry News | | TaylorRHawkins1 -
Community Discussion - How can we apply the skills we have as marketers in new, creative ways?
Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?
Industry News | | MattRoney5 -
Please critique my SEO resume
Hello, Please critique the SEO resume found here. I'm looking for a job working 30 hours a week making $30/hour in Idaho. Looking for advice on creating the best resume possible. It's all honest. Thanks.
Industry News | | BobGW1 -
Help on implementing schema.org in our hotel website
Hi, We came across with this schema.org and we decide that it will be helpful in our website if we can implement it properly. But somehow reading through the documents still makes us confused on how to use it. Can anybody show me how to use it? For example in our homepage www.florahospitality.com I can use the itemType Local business on the content but I can also use the itemType Hotel on the Hotel Listing dropdown. Is it advisable the two type at the same time?
Industry News | | shebinhassan0 -
Hello, Actually I have bit of doubt. If I create Google plus business page. Will it helpful or effects for my website ranking?
If I create Google plus business page. Will it helpful or effects for my website ranking?
Industry News | | jaybinary0 -
Starting an SEO Business - Stuff you need - HELP
When you started your SEO Business what software do you use to give information to your clients? How did you decide what to charge for your services? What services do you offer? Best tools to use? Any other information you think might be relevant? Thanks ahead
Industry News | | paulbaguley0 -
Help settle an argument pls - are local results 'organic'?
Hi y'all. Hoping you can help give some definition here to organic results as I've inadvertantly started an argument in a forum when I was suggesting to some soul in need of advice that he needed to concentrate on the two types of SEO, those being Organic AND Local search results. So the argument started that Local search IS Organic, and results are classed as either Organic or Paid. Though to me, the term 'organic results' represents the search results derived from googles main website indexing algorithm, Not Paid, and not any of the Verticals (Local/News/Images/Video etc.) So would love to hear what others views are... if I'm totally wrong I'll go back and graciously accept my education 🙂
Industry News | | davebrown19750 -
Reconsideration Request denied for 3rd time!!! - Could Use Some Fresh Eyes Please?
I have read the FAQs and checked for similar issues: YES
Industry News | | LVH
My site's URL (web address) is:http://www.recoveryconnection.org/
Description (including timeline of any changes made):n mid-June, we were penalized. We received a message in WMT that our site was penalized for Doorway Pages, thin content, and pages trying to rank for just 1 KW. 1. We removed all doorway-style pages (according to guidelines) and consolidated content to target no less than 3 KWs per page, and not over-optimized.
2. Submitted first reconsideration request.
3. Denied 8 days later via MSG in WMT that stated simply that the site still did not meet Google's Guidelines.
4. Printed fresh copies of Google's guidelines, and rewrote almost every page of the site. We took down the blog in case of old thin content or possible doorway pages. We reduced the overall size of the site from over 400 pages down to around 80.
5. Submitted 2nd reconsideration request.
6. Denied 10 days later via MSG in WMT that stated simply that the site STILL did NOT meet Google's Guidelines.
7. Restructured site and it's content.
8. Denied 3rd time. http://www.google.com/support/forum/p/Webmasters/thread?tid=43c09330ab7b25b5&hl=en Note: We have checked our link profile over and over, and we have NO Paid links. We have moved our entire site to a new platform, with clean code, new URL structure, etc. Does anyone have any feedback? Thanks.0