Domain Name and On-Page SEO

[Boodreaux]

Where are the best places to put your Domain name in On-Page SEO?  My domain name ends in .net so I would like to put it as many places as possible to brand the .net .

On the analysis page I have found out that it is not a good idea to put it in the title page...but that is what the SEO guy I hired told me to do.

Thanks,

Utah Tiger

[RobertFisher]

Utah Tiger

I am assuming you are UtahTiger.net and you have a quality competitor who is UtahTiger.com and you are trying to insure people know the difference and equate you with the .net.

If so, then I would go about it this way in terms of your on page. I would not put it in the title tag. I would see that from a customer point of view as odd. I would caution against trying to overdo it and have it on every page as well because it looks spammy. I would use an About Us or and About UtahTiger (title tag) with a brief who we are paragraph and then use an H1: There Is a Difference with UtahTiger.net or similar. for the content after the H1 I would tell the .net story. You could even then use an H2 that was: When you think of UtahTiger... Don't Forget the NET!

Anything catchy will work for branding imprint in a customer's mind. That is what you want. If your domain really was UtahTiger.net, man, that would be easy: We're the Tiger you caught in the NET!

That would be my approach. As to the SEO you hired, I would simply ask his rationale for the title tag and see if he has anything further for the strategy.

Best,

[KnutDSvendsen]

"On the analysis page I have found out that it is not a good idea to put it in the title page"

Did you mean that your SEO suggested to put the domain name in the meta title tag? In case, I've seen that suggested for smaller brands. I tried it out for www.ekornes.no, but I honestly can't see that it made any difference negative or positive.