Over optimization penalty on the way
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Matt Cutts has just anouced that they are bringing in a penalty for over optimized sites, to try and reward good content.
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It's there larger effort towards updating their algorithm based on sematic search - http://searchengineland.com/wsj-says-big-google-search-changes-coming-reality-check-time-115227
Next gen of search will arrive within a year.
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I'm happy to hear news like that. Hope it will clean up serps a little bit.
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I see it as good news, i am not one for overdoing it.
i believe in not making any mistakes rather then trying to game the SE.
Good content, clean easy to crawl fast loading pages.
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Thanks. I was reading about that.
If I was the boss at Google I would put my engineers on....
- ranking small specialty sites with superior content above the huge authority sites with skimpy content
- killing scraper and spinner sites that are using the content of others to make money
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