Is it ok to repeat part of a meta-description across multiple pages?
-
For example, what if I was to conclude each meta-description tag with the line... "Free shipping for orders over $90."
The rest of the meta-description tag on every page is unique, but the last sentence would be the same or at least similar.
Thoughts?
-
Dear Brendan,
this should not make for any problems. We also use it on different websites for theming. Our theme is camping so we use the main keyword/theme word on most pages description which in turn should not be any problem.
To be sure you could always interchange the position of the standard text (if this is not done automatically using a CMS).
So no problem at all.
-
This is fine and a common practice across a large number of ecommerce sites.
If that is your unique value proposition compared to your competitors, by all means use it across all relevant product pages/categories/buying guides/homepage etc.
-
No SE will recognize the meta description as duplicate content, as long as it's only a part of the meta description that is not unique from page to page. We are using the same aproach, adding the same line in the end of our meta description on most of our pages. You see this a lot with "free shipping", "web-discount" etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Log-in page ranking instead of homepage due to high traffic on login page! How to avoid?
Hi all, Our log-in page is ranking in SERP instead of homepage and some times both pages rank for the primary keyword we targeted. We have even dropped. I am looking for a solution for this. Three points here to consider is: Our log-in page is the most visited page and landing page on the website. Even there is the primary keyword in this page or not; same scenario continues Log-in page is the first link bots touch when they crawling any page of our website as log-in page is linked on top navigation menu If we move login page to sub-domain, will it works? I am worrying that we loose so much traffic to our website which will be taken away from log-in page sub domain Please guide with your valuable suggestions. Thanks
Algorithm Updates | | vtmoz0 -
Help guide pages from subdirectory must be opened in a new tab?
Hi, We have help guide pages for every feature we provide. They been hosted on different sub directory and we linked them from our website pages. Do we need to make these sub directory pages to open in a new tab when clicked from our website pages? Thanks
Algorithm Updates | | vtmoz0 -
Hi guys, I have a question about linking to a product page for linkbuilding. Does that count adversely vs. linking to a homepage?
Hi - so until now we have been building links via blog posts and articles and linking them to the homepage. It seems the ranking of some of my top keywords has fallen so had a few questions/concerns: Does it affect the rankings adversely if I link to the product page vs the homepage? What is rule of thumb for increasing rankings of inside pages/keywords and building links to them? Thanks
Algorithm Updates | | DGM0 -
What do media queries have to do with the page layout update?
Who thinks the lack of media queries will have an impact on whether the page layout update affects a site?
Algorithm Updates | | kimmiedawn0 -
Same page but appearing in Google with different titles
I have a page ranking on position 1 for a key phrase. The key phrase is the title of the page as well. I'll use a mock key phrase to aid my question - "Teeth and Gums" So the page is ranking number 1 for "Teeth and Gums" and "Teeth and Gums" is the meta title. However, I went ahead and did a new search adding an additional keyword to the original search. When I did a new search adding an additional keyword to the original search, Google has done something weird.. Let's say the search is "Dentistry - Teeth and Gums", Google has ranked my page again as number 1 but changed the title. The title in the search result is now "Dentistry - Teeth and Gums" How and why? It's kinda like Google PPC's keyword insertion but the title hasn't got anything weird like {KeyWord: Dentistry}. It's just "Teeth and Gums" Has this happened to you guys? Any ideas?
Algorithm Updates | | Bio-RadAbs0 -
Does google index non-public pages ie. members logged in page
hi, I was trying to locate resources on the topics regarding how much the google bot indexes in order to qualify a 'good' site on their engine. For example, our site has many pages that are associated with logged in users and not available to the public until they acquire a login username and password. Although those pages show up in google analytics, they should not be made public in the google index which is what happens. In light of Google trying to qualify a site according to how 'engaged' a user is on the site, I would feel that the activities on those member pages are very important. Can anyone offer suggestions on how Google treats those pages since we are planning to do further SEO optimization of those pages. Thanks
Algorithm Updates | | jumpdates0 -
Is using WPML (WordPress Multilingual Plugin) ok for On-Page SEO?
Hi Mozzers, I'm investigating multilingual site setup and translating content for a small website for 15-20 pages and came accross WPML (WordPress Multilingual Plugin) which looks like it could help, but I am curious as to whether it has any major international SEO limitations before trialing/buying. It seems to allow the option to automatically setup language folder structures as www.domain.com/it/ or www.domain.com/es/ etc which is great and seems to offer easy way of linking out to translators (for extra fee), which could be convenient. However what about the on-page optimization - url names, title tags and other onpage elements - I wonder if anyone has any experiences with using this plugin or any alternatives for it. Hoping for your valued advice!
Algorithm Updates | | emerald0 -
Any ideas why our category pages got de-indexed?
Hi all, I work for evenues, a directory website that provides listings of meeting rooms and event spaces. Things seemed to be chugging along nicely with our link building effort (mostly through guest blogging using a variety of anchor text). Woke up on Monday morning to find that our City pages have been de-indexed. This page: http://www.evenues.com/Meeting-Spaces/Seattle/Washington used to be at the top of page #2 in the SERPs for the keyword "Meeting Rooms in Seattle" I doubt that we got de-indexed because of our link building efforts, as it was only a few blog posts and links from profile pages on community websites. My guess is that when we did a recent 2.0 release of the site, there are now several "filters" or subcategory pages with latitude and longitude parameters in the URL + different page titles based on the categories like: "Meeting Rooms and Event Spaces in Seattle" --Main Page "Meeting Rooms in Seattle" "Classroom Venues in Seattle" "Party Venues in Seattle" There was a bit of pushback when I suggested that we do a rel="canonical" on these babies because ideally we'd like to rank for all 4 queries (Meeting Rooms, Party Venues, Classrooms, in City). These are new changes, and I have a sneaking suspicion this is why we got de-indexed. We're presenting generally the same content. Thoughts?
Algorithm Updates | | eVenuesSEO0