Linking within Secondary Site

[SoulSurfer8]

So we've got a secondary site that has quite a bit of authority & links that used to have all types of info on parasailing. All those pages are gone and homepage is now a salespage (management decision, not mine)

Our main site sells a wide range of tours and activities and does have a page for parasailing. The secondary site uses the same template/navigation as our main site (again, not my decision).

Do you think that's an effective way to send link juice to our main site? The secondary site has some pretty awesome high authority sites linking to it.

I've considered 301'ing the whole site to our main site but it's got a really solid domain name and I'd like to take up 2 SERP listings (main and secondary site)

Is there a better way to have double listings but still send a good amount of link juice?

[Cyrus-Shepard]

This is such a nuanced question that depends on so many different factors, I fear I can't give you a complete answer. But I can tell you some of the questions I'm asking in my head.

-What happened to the old para-sailing pages on Site B? Do they redirect to the salespage/homepage? Does the site still rank for and receive traffic for para-saling? What did those old pages rank for?

-Are you trying to rank the new site for para-sailing queries? If so, it might seem appropriate to redirect the old para-sailing pages to the next most relevant landing page. This is what Google would prefer, anyway.

-Do you take up 2 SERP positions now?

That's off the top of my head. Would probably have some more questions if I saw the site and knew more about the particular queries.

[Sean_Dawes]

Google is really against your last comment (stacking sites in the serps).

I would 301 the homepage and then every other page on that 2nd site to other pages on your 1st site. Not just 301 the homepage to the homepage.