Google Panelizes to much SEO
-
I just read this interesting article about a new Google Penalty that will be up in the next upcoming weeks/months about Google making changes to the algorithm.
The penalty will be targeted towards websites that are over optimized or over seo'ed. What do you think about this? Is this a good thing or is this not a good thing for us as SEO marketeers?
here's the link: SEL.com/to-much-seo
I'm really curious as to your point of views.
regards
Jarno
-
I'm not saying that a keyword matched domain should receive a penalty, I'm saying that it should be a more neutral ground when it comes to ranking factors.
If your site happens to have a keyword matched domain but has great content and value for a visitor then it should rightly rank higher for relevant queries - and if they changed the weighting on the matched domains then it should(in theory) weed out the thinner value sites.
Matt Cutts did mention in that interview the phrase 'level playing field' - not that I personally believe this could ever be achieved with an algorithm
-
Daniel,
though i can imagine your thinking in this i do not agree with you. One of our main websites is focused on camping at the farmer (in dutch it's like: kamperen bij de boer) and we have a domain name that is similar to that. So our website:
www.kamperen-bij-de-boer.com is build for user but it does use the exact keyword people are looking. If Google changes the algorithm to penalize websites that use keyword "stuffed" domains then my website, build for users, would be demoted. That's not fair is it?
I do agree with you however in some cases. There are a lot off websites that keyword stuff the domain or use - to separate domain names from competitors. So in some cases i totally agree with you but there are still some websites that have a domain name that is the main keyword. What would happen to them?
-
Speaking from a users perspective, thats the one I would like to see changed the most myself.
So meny times there is some exact match keyword domain with poor content ranking high on the first page on seemingly the weight of that factor alone.
If the changes are along those lines it will make SEO 'easyer' unless you were using such technicques yourself.
My other guess is that they're going to improve their 'best guesses' for those pages without semanticaly correct html e.t.c. That would 'even the playing feild' but still would favour optimised content.
-
Agreed.
-
I'd like to see a lot less weight being put into keyword matched domains for a start..
-
Aran,
for example it could mean the number of times the keyword is displayed in a page. I might think i use it naturally but Google might decide otherwise..
on the article of searchengineland some of the feedbacks enroll external linking to your site. By buying links to your competitors your might invoke them as harmful websites. I don't think Google is stupid but it could be influential.
Off course it goes without saying that the only way we are going to find out what it entails it buy waiting for it and then testing. I agree with your white-hat theory. Keep using white-hat and you should always be fine.
-
Hi Jarno,
You Say "there are some factors that SEO's use that can be an issue", what do you image these could be?
Cheers
Aran
-
Aran,
i totally agree with you on the points you made but since Google is letting out more and more information about wanting to level the SEO market I was very curious as to what other SEO's think about this.
I can image that Google is going to make a point out of a lot of things but there are some factors that SEO's use that can be an issue. That is what i can imagine about it anyway.
thanks for the reply
-
Don't quote me on this but Google has been heading this way for quite some time, has it not?
Remember keyword stuffing, content farms, dodgy link practices?
As long as we build websites that
- Function correctly
- Have good unique content
- Are easy to use
We are on the right track and have little to worry about.
I'll carry on with my current strategy of putting the effort into content and doing my damnest to get people to notice it and perhaps give me a link, +1, tweet, like or bookmark.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google cached another site, not mine?
Hi Guys, please help me. I need your help regarding my business website i.e. https://www.kamagratablets.com/. Before 8-10 days it was ranked in top 10 from home page but I lost my position and ranking page also changed by Google. If you will check caching of this website then you will see Google cache another site - http://www.hiphoptoptower.com/ - I have checked my code and nothing found related to this website. Please check and help me on this point, how can I remove this site from caching and get my previous ranking in Google.
White Hat / Black Hat SEO | | Devtechexpert0 -
Google Finance Filled with Spam
Not sure if anyone else does anything with Google Finance. In the last few months, I have been noticing a lot of spam sites filling the search results in Google "ticker pages". In this example you can see 4 or the 5 top results are from the same blog network with spun low quality content.
White Hat / Black Hat SEO | | SuperMikeLewis0 -
Trying to escape from Google algorithm ranking drop
in 2010 our website was ranking number 1 for many keywords. we suddenly saw a crash in this a few years ago. we have since identified we have been hit by many shades of Panda and penguin updates. Mainly due to low quality back-links and poor content (some duplicates). since then we have done a major overhaul of our backlink profile. We have saved rankings that went from number 1 for many keywords to number 60 -70. We are now placed at around 11 to 18 rankings. We have also looked at our duplicate content issues, and removed all duplicate content, introduced a blog for fresh bi daily updates in an attempt to gain traffic. We also amalgamated many small low quality pages to larger higher quality content pages. we are now mobile friendly with a dynamic site, and our site speed is good (around 80). we have switched to https, and also upgraded our website for better conversions. we have looked at the technical issues of the site and don't have many major issues, although we do have 404's coming up in the google webmaster tools for old pages we removed due to duplicate content. we are link building at a pace of around 40 mentions a month. some are no follow, some do follow and some no links. We are diversifying links to include branding in addition to target keywords. We have pretty much exhausted every avenue we can think of now, but we cannot jump over to page 1 for any significant keywords we are targeting. Our competitor websites are not that powerful, and metrics are similar to ours if not lower. 1. please can you advise anything else you can think of that we should look at. 2. we are even considering going to a new domain and 301'ing all pages to this domain in an attempt to shake off the algorithm filter (penalties). has anyone done this? how long can we expect to get at least the same ranking for the new domain if 301 all urls to it? do you think its worth it? we know the risk of doing this, and so wanted to seek some advice. 3. we have on the other hand considered the fact that we have disavowed so many links (70%) that this could be a cause of the page two problem, however we are link building according to moz metric standards and majestic standards with no benefit.. do you think we should increase link building? Advice is appreciated!
White Hat / Black Hat SEO | | Direct_Ram0 -
What do you think of this "SEO software" that uses Rand's "proven method" ?
I saw an ad on Search Engine Roundtable and the call to action was... "What is the #1 metric that Google uses to rank websites?" I thought, "I gotta know that!". (I usually don't click ads but this one tempted me.) So I clicked in and saw a method "proven by Rand Fishkin" that will "boost the rankings of your website". This company has software that will use Rand's proven method (plus data from another unattributed test to boost the rankings of your website). I am not going to use this software. The video made my BS meter ring. But if you want to see it.... http://crowdsearch.me/special-backdoor/ Rather than use this "software", I would suggest using kickass title tags that deliver the searcher to kickass content. That has worked really well for me for years. Great title tags and great content will produce the same results. The bonus for you is that the great content will give you a real website.
White Hat / Black Hat SEO | | EGOL1 -
PDF Sharing sites - scribd/dropbox/edocr/etc Cleaning Up SEO History
Howdy, Whilst in the process of cleaning up a new clients seo profile and have encountered a lot of techniques I am uncomfortable with and in my opinion should be removed. One technique I have not seen before is using a load of pdf sharing and video sites. The domains have high DA ratings, but to me the intention is highly questionable. The sites include: https://www.dropbox.com/s/tuxb8w1qowcm27i/Looking for boiler spares-geniune parts and consumables.pdf?dl=0 http://www.scribd.com/doc/241542076/Looking-for-Boiler-Spares-geniune-Parts-and-Consumables http://www.divshare.com/download/26207602-569 And so the list goes on for about 50 domains. Am I correct to be concerned here and what was the seo plan here? Thanks in advance. Andy Southall. (Marz Ventures)
White Hat / Black Hat SEO | | MarzVentures0 -
Google SEVERE drop as of last week (oct 10) on long standing .org site
Hello Experts Wanted some imput if possible. I own a .org informational site that has been #1 in its category for Google Yahoo and Bing under a major keyword for years. The site is aged back to 2005 and all of the sudden it dropped on August 10 (Google only- Yahoo and Bing still #1)) but remained atop the primary keywords that it is namesaked for .org (xxxxyyyzzz.org) and then Oct 9-10 it dropped from the page 1 top ranking it had for years on that primary keyword to page 13. I dont know where to begin to look. Any ideas how something like this could happen and what "Stones" I should turn. We purchased the website and are not SEO gurus so just not sure. Any help would be appreciated
White Hat / Black Hat SEO | | TBKO1 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0 -
On page SEO? (This is good! I promise)
I have been doing some research on onsite optimization and I hit a dead end, need some help with OnSite.... These three I get for the most part... (If you would like to add anything please do) Title optimization - needs to be unique with keywords included under 90 words Meta description - needs to be unique with keywords included under 150 words Meta keywords – all keywords Questions begin here... H1 headings – Should this be the first thing the spider crawls? Should they be unique? Is there a penalty for having this content the same on every page? (H1s are under the logo at the top of every one of my sites pages) H2-H6 headings – Should they be unique? Is there a penalty for having this content the same on every page? Bold text – does this matter for SEO? Italic text - does this matter for SEO? Link anchor text – These are the same on most pages. However, most of these links are part of the navigation, does this matter for SEO? is this duplicate? how does the search engine analyze this data? Image alt attributes – I have the share image buttons on my site (Facebook, Twitter, etc...) and they have the same alt attributes on each page. Does this matter for SEO? Body text – I found a competitor site that’s ranking #1 for a key term. This competitor has 11,106 words in their body with the keyword mentioned 29 times (0.8%). They placed all this text in a small scroll down on the bottom of their page. Its strange how they included it. Please review attached image. the competitor URL is http://www(dot)1804design(dot)com/ w6AiM.png
White Hat / Black Hat SEO | | SEODinosaur0