Group of small business owners links to each other. Do they get slapped for Private Blog Network?
-
I realize this is a far cry from BuildMyRank. But say this partially hypothetical groupl is a business chamber of commerce group. 30 businesses with modest sites (few links). They do their best to consistently exchange links back and forth. Nothing to abusive and some relevancy with respect to anchor links (lawyer give the accountant a plug when discussing minimizing taxes on his blog).
Are these "little guys" heading for trouble? If not, when do you cross the line and face BuildMyRank type issues?
-
If you look at the kind of crappy sites BMR was putting up, and compare that to 30 legit business websites, you'll realize that no, nowhere near the same amount of risk is involved.
Nakul is right though, just make sure it's part of a wider link building strategy.
-
I really like Nakul's idea for this.
If I was in such a group I would only have guest bloggers who are writing on subjects that are tightly related to the theme of my site and make a genuine and logical contribution to the content from a visitor's perspective.
-
If you think about it, what you are suggesting has some sort of "usability" built into it - (lawyer give the accountant a plug when discussing minimizing taxes on his blog).
The problem with a network is that it eventually creates patterns. So if you think about BuildMyRank network of sites. Let's say they had 1000 Blogs B1-B1000. Now let's say they have 100 clients buying 10 links each C1-C100. If you graph it out, you'll notice the links will develop a pattern, which is fine (to some extent).
The problem lies when the content is completely unrelated to 1 another within 1 blog. Also, every blog post is linking to atleast 1 external site. Further, a network that size would certainly have some level of overlaps in terms of Web Hosting, IPs, Class C's, Domain Registrars and so on.
When you do it only to tweak search results (and we all know we need links to rank), it always contains some element of risk. However, I would suggest you do it more with Brand Keywords rather then exact match with your keywords. So if it's ABC Law Firm you are linking to, let it be ABC Law Firm as the anchor text vs Los Angeles Personal Injury Lawyer. Mix and match, maybe even nofollow them. And as I have said several times in my posts, don't overdo any 1 kind of link building. A natural link profile consists of 100'd of different kinds of links, varying anchor texts and so on.
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
Is are Scoopon type sites a good place to get a link?
We have noticed that our competitors have links with equality from sites like this: http://www.groupon.com.au/ Scoopon type sites like this can be an effective way to generate sales for a business, I'm just wondering if these types of sites also have added value for SEO as sites like these do have a strong Domain Authority? Any thoughts on this subject would be most appreciated. Thanks!
Link Building | | Gavo0 -
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
How do I find links that link to several competitor sites?
I want to find linking pages that link to several of my competitors. Those are likely to be lists of tools I can also add my website to. My application is a dashboard tool/kanban board. So if I find a page linking both to say kanbannery.com and kanbanflow.com it will be likely to be a collection of links to kanban tools, ad my application can be relatively easy added. Magestic SEO has a "clique hunter" - is there anything similar in MOZ suite of tools?
Link Building | | kanbanchi.com0 -
Do links from the second page of an article pass link juice?
I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article? Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/
Link Building | | LawrenceWatkins0 -
How does it take after getting links discovered by google to see increase in rankings?
Five of my friends linked to my site from their website and updated their sites through Google Webmaster tools right after linking to my site. Though the Google spider crawled the site as soon as they updated their pages, it still took about three weeks for my site to get a bump in the serps from their links. Why does it take that long for links to kick in and what is the average time it normally takes to see an increase in ranking from links once Google discovers them? Thanks mozzers! Ron
Link Building | | Ron100 -
How often does Google crawls old pages, is it worth to get links from them ?
Let's say there's a blog post in my industry niche that's 2 years old. Is it worth to get a link from that blog post ? How do I know Google will actually re-crawl that page, and how long can that process take ?
Link Building | | pqdbr0 -
How do I get my unindexed links indexed?
I've been building links consistently to our site for the past three months. At first, some of my tactics were rather shady. As I learned more, I started to get more quality links. I have noticed that a very small percentage of my active links are currently indexed. Should I do something to get these older links indexed or just keep building new links? Will building shady links to unindexed links get them indexed? Will this get my site penalized? Does pinging help? What resource should I use to ping these unindexed links? Forgive me if this is a really basic question. I'm still learning the ropes.
Link Building | | vindel19850