Suggestions on plans to optimize my site? (NOOB)
-
I am currently trying to plan how to optimize my site based on keywords. I read and I understand site architecture and usability http://www.seomoz.org/blog/site-architecture-for-seo , but I am still somewhat confused about how to target each keyword per page or when
http://www.seomoz.org/img/upload/splitting-keyword-targeted-.gif
Let me give you an example. We build databases for SME's using 3 different technologies. One of them is MS Access.
Based on PPC campaigns and keyword research some of the possible keywords might be
ms access programmer
ms access consultants
access database experts
According to the link provided, should these be separate pages? I feel if they were, our site nativigation would be cluttered and clients would not be benefiting from them at all. It might even lead to some redundant data which I believe is bad right? My feeling is to make one page and target one keyword, but I'm not sure.
For example, see one of our top ranking competitors
http://www.justgetproductive.com/content/access-programmer/index.php
Please, look at the footer? Is that actually how I should structure my links? I hope the answer is NO! Then again, if I do just have one page targeting one keyword, what do I do about the others? Do I just try to use blog posts/articles addressing those keywords? Do I not target them at all?
Thanks for any advice, please keep in mind I am just getting started. My approach is to create a plan to outline everything before I put a lot of time into it.
-
Hi JP,
Thanks for the response. I understand the concept of 'silo-ing' which does make the navigation better, but I feel that doesn't take away the spammy effect. Perhaps I don't fully understand it, but I believe in my case it would be like this
Database solutions->Access->ms access programmer->ms access programmer in San Francisco
Database solutions->Access->ms access programmer->ms access programmer in Los Angeles
Database solutions->Access->ms access consultant
then pages on the same level would then link to one another correct ie consultant and programmer or San Fran and Los Angeles?
I understand about the cannobilization of keywords ie target one or two keywords per page per site so they don't compete with one another. That makes sense.
The thing I don't understand about these methods is that: wouldn't they all have the same sort of content (almost duplicate)? What use is it to the user to navigate all these pages? Or the point is for them to land in them (landing page) and hopefully get a conversion? Is the method solely as workaround to target different keywords while minimizing the spammy effect? Can you provide an example of how you use 'silo-ing'? Is your content extremely similar? or do you tailor each page for the keyword?
-
This explains site architecture and the 'what is a silo' all perfectly -> http://www.seomoz.org/blog/site-architecture-for-seo
edit : as for the data at the bottom of the page I believe they did that due to their top level menu being ajax - even though google can crawl and understand ajax it might have been from years ago when it was a bit hit and miss and they wanted to be sure.
-
Eduardo,
I am in the same boat right now and am willing to pay to get the question answered but cant find any takers. If I find out the answer I will email you and please let me know if you find out anything. I think we have the exact same problem and I also will probably have cannobilization issues too.
JP>>> I will have to find out more about "silo-ing". And I was also told that data at the bottom of a page can be considered a "page envelope" and was okay as long as there was valuable content above it in much greater amount.
-
I would say your idea to target the keywords in blogs that are subsequently developed is a reasonable approach. The example of the footer links seems a bit spammy, yet at the same time it does seem to provide useful navigation and may represent the overall architecture of the site. Are you going to target a local approach as well? (i.e. ms access consultants in California, etc.). Maybe someone on here can explain cannobilization of keywords better than I can, but we've had good results "silo-ing" each page and are ranking high on those keywords. I think you could do the same. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing images and more for page speed
Hey everyone! I run a comparison/affiliate site for men's clothing. On the side of that, I have a Squarespace site for inspiration, articles and outfit pictures. I've tried to optimize site speed for the Squarespace site without much success. I've run all pictures trough JPEGmini to decrease file size but it doesn't seem to be enough. Below I attached the result I got when I run one of the pages trough Lighthouse and GTmetrix. Do you have recommendations of what I can do to improve the results? Is it a good idea to use next-gen formats for pictures as Google suggests as an example? Kind regards,
On-Page Optimization | | JonastriesSEO
Jonas XU131T0.png sPD3w13.png1 -
Pre-launch site or not
We are going to set up a new site in four months. Historically we always set up a simple Wordpress "Pre-launch-site" with relevant texts to start ranking in the SERP. Anyone with experience of doing/not doing this and what is had led to? A site with relevant texts also should have incoming links, which needs more work.
On-Page Optimization | | fredrikahlen0 -
Site Duplicated despte redirect
Buon pormeriggio from I can smell Whaler Chips Through the window Wetherby,
On-Page Optimization | | Nightwing
When you Google Thakray Medical Museum 2 sites appear in the SERPS, yikes! Now the .org site is no longer hosted & point to the .co.uk site when clicked on but in a nutshell I wantto get rid of the .org site
as illustrated here: http://s216.photobucket.com/user/zymurgy_bucket/media/two-versions-same-website-yikes_zps182e6e12.jpg.html Actions taken so far:
1: Wembaster tools re index request for the .co.uk site
2: Redirect configured to point .org site to the .co.uk What else is left apart from updating the xml site but ultimating i do not want to see the the .org site but it doesnt exist (well id did a few month back but is no longer hosted so i am told) Any insights welcome,
GRazie tanto,
David0 -
Should I use nofollow when interlinking large, networked sites?
My company runs a network of very large networked sites, each with thousands of content pages. In our main navigation we are currently not nofollowing links between these networked sites. The links appear on every single page in the top navigation, and there are thousands of pages on each site. I am worried this will look to Google like we have suspiciously received thousands of links from one domain - one link from every page on the domain. Should we be nofollowing these navigation links between the different sites in our network?
On-Page Optimization | | Natasha90040 -
On-page SEO optimization
hi there! Is it possible not to be in the first 20 or 30 positions in the SERPs after executing onpage SEO actions (keyword optimization, metatags, ....) even for keywords for which there's not "too much" competition? Is there a way of visualize the pages indexed by the google bot? (the pages especifically, not the number) in order to discard indexing problems? Thank you!
On-Page Optimization | | juanmiguelcr1 -
Do Blog Comments On Your Site Help SEO?
There is a lot of debate as whether or not having comments on your blog is helpful from an SEO perspective. Proponents believe that more comments (1) creates more content, which search engines love, (2) creates more relevant keywords that can be searched, and (3) helps with "freshness" of the site/content leading to greater site authority. Others like Joost de Valk believe that comments can actually hurt SEO because keyword density cannot be controlled. He argues that his top SEO content are pages not posts for this very reason. What is your opinion?
On-Page Optimization | | marcperry0 -
Add Rel Canonical to all pages on my site (Magento)
Can anyone guide me as to how to add the REL CANONICAL feature to every page on my website (Magento shopping cart) Thanks
On-Page Optimization | | lacx.com0 -
Can embedding videos from other sites help SEO?
I work for an eCommerce site and many of the vendors we get our products from have videos our their site that explain how the products work and the different features of them, ect. We really have done nothing with video marketing, and would like to create some of our own unique videos, but this will be impossible for the vast majority of the products on our site. We know from a content standpoint embedding videos from our vendors to our product pages will be beneficial, but at the same time it shows our competitors and other site visitors where we are getting our products from which we would rather not do. How will this effect us from an SEO standpoint though? Will it help us to have new content, even though it is embedded from another site? Or will it hurt us because it is not unique? Or will it have no effect at all? Thanks for you help!
On-Page Optimization | | ClaytonKendall0