Creating Case Study Materials
-
Hello,
I am fairly new to creating case study material, can some of you share some strategies that work for you.
-
Hi Donnie
I think there's a lot of ways to approach this, and it depends on what kind of case study you're making and what's its purpose is.
-
Ask yourself - "what's my desired goal?" What do you want to happen as a result of your case study?
-
Try to put yourself in the shoes of the person/people the case study is for. How much do they know about what you're to present? Oftentimes, I can get too complicated with my case studies and forget to include the basics. Be sure to give a perspective as to how your case fits in with the big picture - especially company goals etc.
-
3rd Party data - any independent studies you can dig up to support your point of view
-
Screenshots (collect them as you go) - I'm always grabbing screenshots of SERPs etc from the beginning. I know there are few tools out there that can possibly automate this for you. Try to keep them organized by date etc.
-
Lastly, I like to use this general framework;
- Problem - What was the current situation as you first encountered it? What was the problem?
- Diagnosis / Plan - What strategy did you put in place to fix things? Break it down into pieces if you can, if you did several things.
- Outcome - What improved? How did things get better because of the actions you took?
- Lessons learned - Lastly... what did you learn from the experience and what could you have done better?
Hope this helps!!
-Dan
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
Strange Traffic Movements
Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
Search Behavior | | mhenshall
Marc
Screenshot 2023-08-18 at 09.37.26.png image url)0 -
GA traffic locations must be wrong? Most hits from a state we don't do business in!
I launched a website earlier this year. Very limited traffic, 200-300 a month. It is an info site for a specialized business. However, when I review my GA traffic reports, 20% of our traffic comes from one city in Virginia. (although the company does business in many states, it does not in Virginia) or anything close. The bounce rate is 97%! Could it be a web scraper or some kind of redirect?
Search Behavior | | bakergraphix_yahoo.com0 -
Google Capital - Antitrust Conspiracy
I think we all have heard about Thumbtack breaking the rules w/ badges. Getting deindexed, then getting a 100M injection from Google capital and having the penalties removed: https://techcrunch.com/2014/08/20/service-marketplace-thumbtack-raises-100m-round-led-by-google-capital/ Our primary competitor is a different marketplace backed by Google Capital. Does anyone know of any low frequency products (reliant on SEO) backed Google Capital that has not won out within search? (i.e. is there any hope of competing against a low frequency marketplace after they have Google Capital backing?)
Search Behavior | | MarketGrowth0 -
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Search Behavior | | Alyaauditors0 -
Google not giving ranking to the intended page of my website.
Hello friends, This is my very first question, I hope I will explain my issue correctly. I have created two pages related to SSC CGL keyword on my website: https://www.ibtindia.com/ssc-cgl-notification-exam-date 2) https://www.ibtindia.com/ssc-cgl-apply-online I want to target the keyword SSC CGL Apply Online on the 2nd URL but Google is only considering the 1st page for all the "apply" related keywords as well. Can anyone suggest to me how to get the second page in rankings for its intended keywords? I will be very thankful for this help. I tried adding image but its showing dummy. Please you can check it op GOOGLE SERP Second page
Search Behavior | | namitathakur0 -
Any Good Study on the Effects of CTR on Keyword Capitalization in SERP Description
Hey Guys I am wondering if any of you have done any study or testing on this ( or perhaps you might have come across one at some point in your career ) Personally I feel that while adding a description , it makes sense to Capitalize the Keywords and other words ( first letter only ) that I want to emphasise on ( perhaps stuff like Buy, High Quality, Best, etc ) . I want to pick your brains on this and see what you guys think about it. I have not tested the effects on CTR yet .. if someone else has then it will be a good resource for me to go through. ( and if no one else has done any relevant study I might do it at some stage ). Regards Saijo
Search Behavior | | Saijo.George0 -
Studies on influence of meta description on CTR
After having answered quite a lot of questions here, I figured it was about time to ask one of my own. Can anybody point me to decent (experimental) research articles or blogs that actually show variations in meta descriptions influence the Click Through Rate (CTR) of searchers? On dozens of websites on the internet it is stated that 'meta descriptions affect CTR', but (good scientific) sources for those statements are nowhere to be found. The only research I can find that comes closest to providing any evidence is a translated study by dynamical.biz, which states that searchers LOOK a lot at the meta description, but this study (atleast in the translation) mentions nothing of searchers actually CLICKING it. Any help would be greatly appreciated!
Search Behavior | | Theo-NL0