Wordpress blog integration with full website effect on SEO
-
I have searched and searched for the answer to this question and can't find it.
We are going to be launching a Wordpress blog on our domain shortly, however we have a much larger site that is mixed with static and dynamic pages full of custom programming tied to databases, etc. that we are running around the blog and can't integrate that into Wordpress due to its complexity.
What this means is we have to install Wordpress on our servers somehow separate from the pages of our website.
What I am wondering is if we run Wordpress in the /blog directory of our site as a separate installation if it will inherit the domain authority of our domain (currently around 60) or if it will be viewed as a separate site and get no ranking. Also, will our main site inherit the additional link juice from the inbound links that we get from the blog with it being separate from the main site?
How does this need to be setup on our webservers to ensure the blog gets authority of the domain, and the blog contributes maximum SEO value to the domain?
Any help would be appreciated.
-
I don't know what the rest of that passage says, but I don't see in that excerpt how the author says they should be separate. All he is saying is what a blog is meant to accomplish.
It can still be a part of your site, hosted on your domain, without being fully and completely integrated with all of the pages. It can look a little different, have a different feel about it, etc, but still be run within the parameters of your website.
-
Steve, Loganshark, thanks for sharing your experiences. I figured that this would be the case. Just wanted to get confirmation from people who have done this successfully.
Any additional advice from anyone would be appreciated. This project is a big step in our SEO initiative.
-
We can only speak from our experience, but we have had a similar setup on our site now for about 9 months and the effect that our main site's authority has on the blog seems to be slight. I don't think that Google or anyone else sees our blog as a separate site altogether, but it does seem that they recognize that that portion of our site is a blog and the rest of our site is e-commerce and index our pages accordingly.
Additionally, because our blog discusses a much wider range of topics than just what we sell on the site, it seems logical that some of our site's authority might not carry over to the blog pages because the content is so different.
All of that being said, the effect of our blog has been very positive. It has increased our organic traffic and is a great way to add new content.
-
Put it in the /blog subdirectory and your main domain authority will pass to it. Make sure you link to the blog from your main site. We have the same issue as you, and at first hosted on blog.domain.com but later moved to domain.com/blog based on advice from many people at SEOmoz.
To make sure the value is passed around, be sure to liberally link to and from the blog to other areas of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I optimize the login page? Will it affect the website SEO ranking?
I'm trying to resolve the site crawl issues that we have on our website. One of the links that has different issue types together is our login page. Currently we have two login pages that have the same content but different sub domains. **However I'm wondering if optimizing SEO on our login pages affects our website SEO ranking and if it's something better to do or not. ** To point out the details of the issues, the issue types that the logins pages have are "duplicate title", "duplicate content", "missing H1", "missing description", "thin content", "missing canonical tag" I'd appreciate your help, thank you!
Intermediate & Advanced SEO | | Kaylie0 -
Redirecting Old Websites to New Websites
Hi Everyone, We are about to take down a number of websites in favour of a new singular B2B hub and would be looking to redirect all of these sites to the new home. For SEO purposes, what would be the best way to do this? Due to the difference in setups and scale of the site, it would be difficult to correctly match up each page to page between the sites for individual 301 redirects. Could someone advise on the best plan of action? Thanks.
Intermediate & Advanced SEO | | chbiz0 -
Pagination & SEO
Hi In one of my other Q&A's someone mentioned I may need to look at pagination. For instance, are these pages counted as 'new' pages in Google's eyes when clicking on pagination? http://www.key.co.uk/en/key/plastic-storage-boxes http://www.key.co.uk/en/key/plastic-storage-boxes#productBeginIndex:30&orderBy:5&pageView:list& Does anyone have any advice on what I could do? It's not something I have had much experience with. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
We are looking for an SEO Company to hire to assist in upgrading a site to Wordpress
Does anyone have a good recommendation or better yet personal experience with one?
Intermediate & Advanced SEO | | JCMotors20 -
Doing SEO for a Classifieds Website and need help
Hey All! I'm going to be doing SEO for a classifieds website (cars only). But I'm struggling to dream up an effective strategy. They have a reasonably popular blog that I could definitely use to publish content for link bait, and some opportunities for guest blogging. But in terms of straight up link building (think craigslist), I'm really at a loss as to where to start. If anyone has any experience working with Classifieds websites or can recommend any strategies that you think will work I'm all ears! Really appreciate any help that anyone has to offer! Cheers 🙂
Intermediate & Advanced SEO | | CD_20160 -
"Category" word in URLs of blog is it SEO Friendly URL ??
Hello respected community members, I saw many times that "Category" word comes in URL of blog. So my que is that is this negative for SEO or Positive. & if we don't wanna to come CATEGORY in URL how can we remove while URL Optimization ?
Intermediate & Advanced SEO | | sourabhrana390 -
How does a competing website with clearly black hat style SEO tactics, have a far higher domain authority than our website that only uses legitimate link building tactics?
Through SEO Moz link analysis tools, we looked at a competing websites external followed links and discovered a large number of links going to Blog pages with domain authorities in the 90's (their blog page authorities were between 40 and 60), however the single blog post written by this website was exactly the same in every instance and had been posted in August 2011. Some of these blog sites had 160 or so links linking back to this competing website whose domain authority is 49 while ours is 28, their Moz Trust is 5.43 while ours is 5.18. An example of some of the blogs that link to the competing website are: http://advocacy.mit.edu/coulter/blog/?p=13 http://pest-control-termite-inspection.posterous.com/\ However many of these links are "no follow" and yet still show up on Open Site Explorer as some of this competing websites top linking pages. Admittedly, they have 584 linking root domains while we have only 35, but if most of them are the kind of websites posted above, we don't understand how Google is rewarding them with a higher domain authority. Our website is www.anteater.com.au Are these tactics now the only way to get ahead?
Intermediate & Advanced SEO | | Peter.Huxley590 -
Advice on further SEO
I am frustrated by a lack of progress for a major keyword I want to rank for. I have made several pages, optimized with Onpage and even a whole site but I can't seem to get my ratings up. I am hoping somone can take a look at my pages and efforts and offer me some advice... Keyword is "National Currency" One site is devoted to this keyword: NationalCurrencyValues This site is ranked 30th and is down 9... and this page on another site is devoted to the same keyword ranked 26th is: http://www.antiquebanknotes.com/National-Currency.aspx
Intermediate & Advanced SEO | | Banknotes0