Set up Google Analytics by product category

[ironpac]

Does anyone know if it's possible to set up Google Analytics data by product category?  We sell roughly twenty product categories on our ecommerce site.  We can look at our analytics performance for the site overall and drill down to specific pages, but what we really want to see is our performance by product category.  Our product categories can include up to 5000 products.  Any pointers on how to do this?

[mikecp]

Jim,

There is a call within the Google Analytics eCommerce tracking snippet specifically for this.

See: http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html

Within the _addItem call you see this line:

'Green Medium',  // category or variation

Most people leave this blank as it is not required, but it can be great for categorizing your transactions. Once you start passing data there, you'll see your "Product Category" reports start to fill up in eCommerce reports.

Mike

[Mark_Jay_Apsey_Jr.]

You can do this in gogle analytics within the "goal" section anmd in the "multi funnel" section.

In the goal section you can choose an ecommerce transaction and classify it either by product category prior to checkout or after checkout you can filter out the product catgeory in a report.

Make sure you set up the specific "goals" at the front end by category with as much detail as possible....

good luck....