Set up Google Analytics by product category
-
Does anyone know if it's possible to set up Google Analytics data by product category? We sell roughly twenty product categories on our ecommerce site. We can look at our analytics performance for the site overall and drill down to specific pages, but what we really want to see is our performance by product category. Our product categories can include up to 5000 products. Any pointers on how to do this?
-
Jim,
There is a call within the Google Analytics eCommerce tracking snippet specifically for this.
See: http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html
Within the _addItem call you see this line:
'Green Medium', // category or variation
Most people leave this blank as it is not required, but it can be great for categorizing your transactions. Once you start passing data there, you'll see your "Product Category" reports start to fill up in eCommerce reports.
Mike
-
You can do this in gogle analytics within the "goal" section anmd in the "multi funnel" section.
In the goal section you can choose an ecommerce transaction and classify it either by product category prior to checkout or after checkout you can filter out the product catgeory in a report.
Make sure you set up the specific "goals" at the front end by category with as much detail as possible....
good luck....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Numbers Are Weird
Hi, I'm having a strange problem from past one month. My website gets about 10k pageviews a month with an average bounce rate of 50%. Lately, I observed a strange thing. The avg time on page of visitors from selected countries is less than 1 second and the bounce rate is zero!! How is this possible? This is happening from past one month and it would be really helpful if you guys could tell me what exactly is happening?? Ive attached a screenshot for better understanding. website url : https://www.specbee.com/ fIAXXgF 3zQuBAN
Reporting & Analytics | | ganesh10 -
Android Webview & Safari (in-app) without any referrer information in Google Analytics
I've got a client that gets a considerable amount of traffic that: Enters on an interior page (that we are running properly tagged ads for on various platforms) Bounces Has a browser of either Android Webview or Safari (in-app) which I believe indicates the website is being viewed within a mobile app Has no referrer data: (direct) / (none) We've tested several scenarios (Facebook app, Gmail app, etc.) and ruled them out. Anyone know what this might be? Thanks in advance!!
Reporting & Analytics | | SarahLK0 -
Problem setting up new view in Analytics
Hi, I'm having problems finding where to set up a new view in Analytics. I have seen https://support.google.com/analytics/answer/1009714?hl=en but get lost at point 3 (In the View column, click the menu, then click Create new view.) In the menu there is no option that I can see. If I go into the one view that is set up, I also can't see anything 'View Settings' that would allow me to copy the view and then modify it. Am I missing something? Thanks
Reporting & Analytics | | Houses0 -
Duplicate Title Errors on Product Category Pages - The best practice?
I'm getting quite a few 'Duplicate Title Error' on category pages which span over 2 - 3 pages. E.g. http://www.partwell.com/cutting-punches http://www.partwell.com/cutting-punches?page=1 http://www.partwell.com/cutting-punches?page=2 http://www.partwell.com/cutting-punches?page=3 All 4 pages currently have the same title... <title>Steel Cutting Punches</title> I was thinking of adding Page Numbers to the title of each corresponding page, thus making them all unique and clearing the Duplicate Page Title errors. E.g. <title>Steel Cutting Punches</title> <title>Steel Cutting Punches | Page 1 of 3</title> <title>Steel Cutting Punches | Page 2 of 3</title> <title>Steel Cutting Punches | Page 3 of 3</title> Is this the best way to go around it? Or is there another way that I'm not thinking of? Would I need to use the rel=canonical tag to show that the original page is the one I want to be found? Thanks
Reporting & Analytics | | bricktech0 -
Some questions on how to set up a multi-visit advanced segment in Google Analytics
Hi I would like some assistance / clarification on how to set up a user segment so that it can track user behavior over multiple visits. Basically I have a campaign set up and want to see conversions - even if they hit the site and then convert later on another visit. I've read that you can do this (over up to 30 days). So I start off by filtering TRAFFIC SOURCE - easy enough. But then I have to add under "advanced" correct? But then when I set the next filter to the GOAL I want, I only get "by session" and "by hit" as options. The blog post I read made it sound like only "by user" would then really do multi visits. Is "by user" only an e-commerce tracking option? (which I don't have set up) Is there another way/path to get the info I need? Thank you!
Reporting & Analytics | | yandl0 -
Can you re sit the Google analytics IQ test?
Damn I just failed the Google analytics IQ test with a score of 65% 😞 You need 80% to pass... My natural instinct is to resit but after 30 mins of googling around Ive got no answer to the following question: "Can you resit the Google Analytics IQ test for free or do you have to pay again". Any insights welcome...
Reporting & Analytics | | Nightwing0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
Google Analytics Best Practice Set up for Clients
Hi When setting up new Google Analytics accounts for clinets what is the preferred/best practice. At present we have our own company google account and add new clinets this way (to our account) - the disadvantage with this, we can only grant them limited account access otherwise they would be able to view all the accounts we cretaed. Plus we can't link their adwords to the GA account we cretaed them. Is it best practice to set the client up with their own Google Account and then we just link to their account. Advise would be appreciated, thank you.
Reporting & Analytics | | daracreative0