Street name or Highway number- which is best ?

[stephenfishman]

In Google places my address shows up in two different ways. I want to establish a consistent way of listing my business, but how do I determine what's best at this point?

My listings now show up as the street name: "122 Maple Street" and in other listings as the Route number: "122 Route 44 "   The locals all know this street as Maple Street, but we are a tourist business and tourists probably know the Rt. # better.

Is there a systematic way I can determine which is going to be the best way to list this? I have the same question about variations like using Rt. or St. versus Route or Street.

Thanks

Tio

[stephenfishman]

Thank you for the reminder about http://getlisted.org/  . What a great resource it is.

[stephenfishman]

Thank you Zack-

Using Google adwords & traffic estimator, the only search traffic found was for "Maple Street"

I found all the other locations and businesses list & advertise that way and that must be what the tourists use for searching.

Is there any other tool than google to use for this kind of question?

[PH292]

Although locals may refer to it as "Maple Street", do they know it is also called "Route 44"  - if so, then you should definitely go with Route 44?

However, I also agree if you depend on tourists for your revenue then you should go with "Route 44" - if you wanted to mention the other address on your site you could put it into a graphic.

Whatever you decide to do make sure you duplicate the same on your website and then go to

http://getlisted.org/  and make sure your entry is absolutely identical on every entry.

Have fun

[znotes]

If you're a tourist business and the tourists know it as 144 I would stick with that. However, you may be able to get further insight off adwords keyword tool or traffic estimator. You can try some searches and see what the traffic looks like to try to gauge which search pulls more traffic.