Website taken a hit?
-
We have recently (yesterday 12<sup>th</sup> April) taken a hit for our main keywords it seems that there is no constant fall but it seems to be the most competitive words as anything that ranked purely on content still seems to rank which makes me assume that we have just lost a lot of power from links (are SEO did build quite a few links from article sites he also built a few blog network links which we did not know till we got the webmaster message 3 weeks ago (24<sup>th</sup> may) and we have made him remove them all but some still show which a) he can’t contact or b) were scrapers).
But on the other hand we still have decent on site content and some good links from graphic design blogs (review articles) which would suggest a penalty as some sites with poor links and poor on site content are outranking us for a couple of our good keywords.
I cannot decide if this is a penalty, keyword anchor text penalty (this is wiping more power out than the bad links) or just devaluation of links (but as said before our good links are still much more powerful than the competitors out ranking us and with our content we should easily not have lost many places).
If I was going to come up with an idea it would be like the bad links have taken twice there power away from the site, so our on site content is still good but compared to medium on site and crap links they are out ranking us. (we did use a lot of anchor text with keywords in)
If this is the case if we build gooad quality review links, press releases and make them more natural not go for normal link building – articles ect would this help and has anyone ever dealt with this before and have any idea how to know what is happing and how long it might take to recover.
-
So here is what you need to do. Compile all this data:
- Export opensiteexplorer followed/301'd links to your root domain excluding internal site linking
- Get a list of any links you or contracted seo acquired and their respective landing pages into excel
- get a list of all your targeted keywords and their rankings over any dates you have (ex. I run weekly updates so I have a column for every week).
- Categorize all your keywords and landing pages on your site
Pivot out your rankings to see if a landing page type or keyword type dropped. If so, follow the trail and see if it correlates to any specific links you acquired or any specific anchor text you acquired.
Look at your link profile and see if you are too heavy in any specific areas or if you have any links that may be deemed shady.
-
Shaun - Also, keep in mind over-optimization. There where over 50+ Google algorithm updates in March alone & a handful of them where related to spammy on-page content and freshness. So if you have a lot of keyword stuffing or haven't added new content in a while, this could play a role in the drop.
Which leads me to the question, did you see a drop across all organic or just Google?
Hope this helps, cheers!
Kyle Chandler
-
Shaun - Sounds like things are getting interesting.
First of all, think about what happened. The same guy that got you linked up to all the blog networks you are having fix the problem. Most of these guys are like robots ( but not Roger ) ...they just create as many links as they can so they can send you a report in excel showing you what they accomplished. Now you are trusting the same guy to identify the links and take them down. YOU NEED TO GET IN AND MAKE SURE.
There is an article I just read last night in the seomoz community, that will help you out.....first thing you need to do is a mini-audit to make sure you have identified any bad links. Read the article below. Dont get bogged down in trying to do anything. Look for some of the low hanging fruit....
http://www.seomoz.org/ugc/how-to-check-which-links-can-harm-your-sites-rankings
At the same time you should be building some solid natural links with anchor text. Absolutely now is the time.....if timing is important, then you should outsource some of it to reputable SEO people that will do solid natural link building. They can be doing it at the same time you are doing natural link building. You would always rather do it yourself if you have the time, but if things are busy and you need immediate results, you should reach out to SEO folks in the US and make some short term gains.
Good luck. Get your keywords back up to the top.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thousands of duplicate website links at "Who links the most" in Google webmasters. Any risk being duplicate website links pointing to website?
Hi all, As I mentioned some days back here, our duplicate website got indexed a month back. Unfortunately there are links to our original website. I noticed that thousands of links are from our duplicate website at "Links to Your Site". Will this hurts? Now we have blocked the duplicate website getting indexed. What to do to remove these links from "Who links the most"? Thanks
Algorithm Updates | | vtmoz0 -
Hit by an unnamed Google update on November 30th - Still suffering
Hi, Moz Community. Just decided to sign up for a free trial because I'm absolutely at my wits end here. Here's my site: cheapgamesguru.com I run a small PC gaming blog monetized by affiliate marketing. I do all the writing, SEO, etc. myself. The content I write is, from what I can tell, fully complying with Google's guidelines, and in and of itself is pretty informative and high-quality. My site was started in December of 2015, and it was doing very well for a good 10 or 11 months - until late November of 2016. Then something happened. My traffic started plummeting - I went from getting nearly 300 organic users a day (Not sessions - actual unique users) to 80, then 40, and now I'm lucky to get over 15 a day. I do not do ANY black hat SEO whatsoever. I have not taken part in any shady link building schemes, nor do I try to trick Google in any way. I just write good content, do good keyword research (Targeting only low-hanging fruit and low-difficulty keywords using KWFinder), and do my best to provide a good user experience. I run no ads on my site. Glenn Gabe wrote about a potential Google update on November 29th, but the stuff he said in his article doesn't seem to affect me - my mobile site is perfectly fine, according to Google's own metrics and testing tools. Here's the article in question: http://www.gsqi.com/marketing-blog/november-30-2016-google-algorithm-update/ At first, I thought it was possible that this was a result of my competitors simply doing far better than me - but that doesn't seem to be the case, as their rankings did not actually move - mine simply pummeted. And many of their sites are far worse than mine in terms of grammar, spelling, and site speed. I understand backlinks are important, by the way, but I really don't think that's why my site was hit. Many competitors of mine have little to no backlinks and are doing great, and it would also not make much sense for Google to hit an otherwise great site just because they have few backlinks. A friend of mine has reached out to Glenn Gabe himself to see if he can get his input on my site, but he's had a busy schedule and hasn't gotten a chance to take a look yet. I recently obtained a backlink from a highly relevant DA 65 site (About a month ago, same niche as my site), and it now shows up in Search Console and Ahrefs - but it hasn't affected rankings whatsoever. Important Note: I'm not only just ranking poorly for stuff, I'm ranking in position 100-150+ for many low-competition keywords. I have no idea why that is happening - is my site THAT bad, that my content deserves to be ranking on page 15 or lower? Sorry for the long question. I'm struggling here, and just wanted to give as much information as possible. I would really appreciate any input you guys can give me - if any SEO experts want to turn my site into a case study and work with me to improve things, I'd also be open to that 😉 I kid, of course - I know you guys are all busy. Thanks! P.S. I've attached a picture of my SEMRush graph, for reference, as well. mhgSw
Algorithm Updates | | polycountz0 -
Rel canonical on every page of wordpress CMS website
Can we have rel=canonical across all pages of a wordpress CMS website? I don't know why same page has been as canonical but not for duplicate pages
Algorithm Updates | | vtmoz1 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Not a mobile friendly website, will it hurt my rankings?
Unfortunately my website is not mobile friendly. As it is based on clickable links within an image there is no way to adapt it either. Now, I have heard Google is getting serious about mobile friendly design, how will this impact my ratings? My current analytics show 57% desktop, 24% mobile and 19% tablet. I really like the design of my site with the clickable images and would hate to have to change it because Google says so :-(. My website is http://tamarindobeachinfo.com
Algorithm Updates | | ijb0 -
What our next step after hitting by Penguin 2.0
Hi Everyone, Any idea about what the next step after hitting by Penguin 2.0 We go for more link building or content optimization or some thing else..?
Algorithm Updates | | lucidsoftech0 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0