Gaining More Search Terms

[dlucasbarnes]

Hello,

Ive been looking for answer to this but can't find it. How can you bump the number of search terms a search engine associates with content it has already indexed? I assume increasing links will do this, but I was wondering if there are other techniques?

For example if Google webmaster tools lists a site at having some 700 terms it relates to your site, how do you increase this on your already existing content, to sort of saturate the number of words associated per page?

[BobLongman]

Content! If you write well, to communicate to the site user, you will do well.

You will also tend to naturally use crucial words/phrases which normally go with your main subject. (A page on a baseball game, for example, will naturally include team names, runs, pitchers, bats, balls, teams, stars, innings, etc.) Those will tend to serve as secondary keywords, which in turn makes the page appear on more searches.

[EGOL]

Expand the content.  Explain in more depth, give examples, add images with captions, add data tables.  The goal is to increase the number of words on a page and thus the number of words that combine to match queries.

[Mcarle]

Having varied ALT text in your links will totally expand the search terms that people will find your site with.

Varied ALT text in your images will also help quite a bit.

The optimal way to increase your sites targeted search terms is new pages with new content.

Or just adding new content to older pages as well.

As for brainstorming new search terms, I like to work with others, more brains can help with more unique ideas.