Gaining More Search Terms
-
Hello,
Ive been looking for answer to this but can't find it. How can you bump the number of search terms a search engine associates with content it has already indexed? I assume increasing links will do this, but I was wondering if there are other techniques?
For example if Google webmaster tools lists a site at having some 700 terms it relates to your site, how do you increase this on your already existing content, to sort of saturate the number of words associated per page?
-
Content! If you write well, to communicate to the site user, you will do well.
You will also tend to naturally use crucial words/phrases which normally go with your main subject. (A page on a baseball game, for example, will naturally include team names, runs, pitchers, bats, balls, teams, stars, innings, etc.) Those will tend to serve as secondary keywords, which in turn makes the page appear on more searches.
-
Expand the content. Explain in more depth, give examples, add images with captions, add data tables. The goal is to increase the number of words on a page and thus the number of words that combine to match queries.
-
Having varied ALT text in your links will totally expand the search terms that people will find your site with.
Varied ALT text in your images will also help quite a bit.
The optimal way to increase your sites targeted search terms is new pages with new content.
Or just adding new content to older pages as well.
As for brainstorming new search terms, I like to work with others, more brains can help with more unique ideas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site backlinking search came back with 19k results, that's WAY above the usual number
Looking into the results I found over 18,000 instances of the same 2 websites having links in every single page, staging version of their site. How do I get rid of these? Are they damaging my SEO?
Link Building | | dynastymedia1 -
Use a domain .com.br helps in SERP for Brazil searchs
Hi, I am from Brazil and here the domains finishs with .com.br my website finish with .com and is http://solaristelecom.com this situation prejudice me in the ranking results of the searchs in Brazil area? Regards, Leandro
Link Building | | lmoraes0 -
In Google search console all of sudden a lot of backlinks have disappear at "Link To Your Site"
Hi after update in Google search console yesterday a lot of backlinks in "Link To Your Site" have disappear, before we had 43x domains now we have 12x domains linking to the site. I have checked the sites where we had link do-follow before and they are OK. Can you please tell me the reason what has gone wrong. And also please guide me in fixing the issue , Hope to hear from you soon..! URL: https://www.finanstopp.no/
Link Building | | heleneolsen3 -
Can internal links cause Google to penalize me for key terms/phrases?
For example, having a link on many pages (so dozens of links in total) using a product name, all pointing to that product page. Could Google see that as "spammy" and penalize that product page in the SERP's? Note: My product page has been penalized for the search term "Product Name" and there are no external links pointing that page using the product name as a term. This is new with the latest Panda Updates.
Link Building | | absoauto0 -
Do hyphenated searches impact SEO?
Something I recently considered was whether a hyphen in a search term would effect the results that come up. For example, Is there a difference between using 'i-phone' and 'i phone' as anchor text? Some of my search results seem similar but do show some slight differences. Can anyone shed light on the matter?
Link Building | | davidbenjamin0 -
I have a real estate site. I want to beat Zillo and Trulia for local real estate searches. Any suggestions and also how do I get white hat backlinks( not just write great content stuff but good alternative ideas).
I need some tips on outranking giants in the real estate field for local search keywords. I need sources of back link sources (white hat) and some ideas to beat them in my backyard with my Real estate site. I have a great idx plugin and am ranking first page for address searches. I want to beat them for local long tail. Any ideas?
Link Building | | kpstreams0 -
To know effect on our Website rank in Google Search results
Ours is Property Advertising Company. And we have agents and consultants working from other areas in providing property for advertising in our website. So we collect all the data (5000 data nearly) and upload in one stretch directly to our database. I would like to know whether this process will affect our ranking in google search results because when we upload 5000 data, the links in our website also increases.
Link Building | | Rajesh.Chandran0 -
High PR networks look like they are gaining traction - and working!
Let me put a disclaimer here that I do not use high PR networks in any of my seo endeavors. That being said, they have always looked attractive - especially post panda where in content links from high pr websites are valuable. I run seo campaigns for a large lot of websites & have been noticing my competition creeping past me who are using links from these networks to increase their positions for hard to attain keywords. Has anyone here had experience building links using these types of networks? It looks like they are under google's radar for now & are a great way to get some powerful links to your site. Any thoughts on if google will catch onto these types of links if they are properly protected (limited footprint, revolving links, unique content, etc.)? It's tough not to be at least interested in networks like this b/c of the results they provide.
Link Building | | SpottedFrogDesign0