Gaining More Search Terms
-
Hello,
Ive been looking for answer to this but can't find it. How can you bump the number of search terms a search engine associates with content it has already indexed? I assume increasing links will do this, but I was wondering if there are other techniques?
For example if Google webmaster tools lists a site at having some 700 terms it relates to your site, how do you increase this on your already existing content, to sort of saturate the number of words associated per page?
-
Content! If you write well, to communicate to the site user, you will do well.
You will also tend to naturally use crucial words/phrases which normally go with your main subject. (A page on a baseball game, for example, will naturally include team names, runs, pitchers, bats, balls, teams, stars, innings, etc.) Those will tend to serve as secondary keywords, which in turn makes the page appear on more searches.
-
Expand the content. Explain in more depth, give examples, add images with captions, add data tables. The goal is to increase the number of words on a page and thus the number of words that combine to match queries.
-
Having varied ALT text in your links will totally expand the search terms that people will find your site with.
Varied ALT text in your images will also help quite a bit.
The optimal way to increase your sites targeted search terms is new pages with new content.
Or just adding new content to older pages as well.
As for brainstorming new search terms, I like to work with others, more brains can help with more unique ideas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Raising a page in search engines - My plan - Thoughts...
I am trying to put forward a strategy for my company on how to create content, then follow it up with link building and social posts in hope to build the page rank in search engines like Google. Can you please take a look at this and let me know your thoughts? I have read the MOZ help documentation about search and want to see what you guys think. This is not a local search, we are a national website selling products throughout multiple offices. So we are trying to rank for certain keywords. This is what we have come up with. Any help/opinions would be greatly appreciated! Step 1: Create a page around the keyword that we want to rank for. The page must be well written, contain content which is engaging and may be hard to get this content elsewhere. The page may contain a video with further information on the topic. Of course the correct tags must be present (H1), page titles, etc. Step 2: Once the page is created it is time to start getting people to see the page. This is where we start with social media. Making a post about the page and getting people to see it. (Facebook, LinkedIn, Google Plus, Twitter, etc.) Step 3: Press release. When sending out press releases on topics related to the page, we can link to the page in the release. Step 4: Articles on industry websites. Try to get industry websites to write an article on a certain topic that we specialize in. If they can link to the page we created in the article, it would help. (Sites with high page ranks and .edu websites are extra powerful.) Thanks for reading.
Link Building | | trumpfinc0 -
I am searching for page ranks but all results show 0
i am searching for page ranks but all results show pr 0 when i search, doesnt matter if the site is a pr ma or a pr10, i was using scrapebox to find the backlinks but now nothing is showing as far as pr goes, i have also used various websites to check the page ranks and still get the same results. maybe its my ip but i doubt it cus i am using private proxies. any idea guys? cRbWC65
Link Building | | djgbshows0 -
Linking to Your Site: Search Console Update
After links have been removed from site a to site b. How long will it take until site b will see it in the webmaster tools that the links to his site are no longer there?
Link Building | | FusionMediaLimited0 -
What can I do to improve my site's local search ranking?
I've read a lot about the "Magic 7" ranking factors for local search, and I feel like in a lot of ways, my site (www.imageworkscreative.com) is doing all the right things and still not having terrific results. The only thing I can think of to really improve upon is how often our local keywords are mentioned on our pages - maybe setting up a local blog or something similar would be helpful? Adding footers that include the names of local cities? Does anyone have any pointers for me? We would really like to rank for things like dc web design, web design va, etc. - and fast. We have (recent) links from two local Chambers of Commerce and we're working on getting accredited by the BBB. I feel like those listings will help us, but there has to be more we can do.
Link Building | | ScottImageWorks0 -
The effect of a links from a search engine?
Hi everyone,
Link Building | | AMA-DataSet
Iv recently been conducting a link analysis on one of my sites, I downloaded the list from web master tools, but iv noticed a number of links coming from a search engine websites. At a glance there are maybe 10-15 links from these search engine sites each with a slightly different domain name (e.g: 10search.com, 20search.com, 30search.com etc.) but the same design, same logos and similar results. What effect would these links have? and should I remove them? Thank you in advance0 -
Building separate pages for local searches
I found one of our competitors developed URLs for every state in the US. They linked all these sites back to their site and they are ranking very high for each of these states. Here are 2 examples http://metalbuildingsmississippi.com/ #1 for "metal buildins mississippi" http://metalbuildingsoklahoma.com/ #3 for "metal buildings oklahoma" these pages don't even have a PR. Would you recommend doing the same with my site, writing unique content for each URL and building links?
Link Building | | SEODinosaur0 -
Best Blog Search Engine
What's the best way to find blogs? Any search engine or blog catalog you recommend? I"m trying to find blogs with specific topics/articles.
Link Building | | SoulSurfer80 -
Ranking for competitor brand terms
My client sells security software online. Our keyword research shows massive traffic for competitor brands relative to the non-branded terms and my guess is that this traffic converts well. I'd like to figure out a way to get some of that traffic for my client without crossing any ethical boundaries. The only thing I can think of is having a comparison page with good onsite optimization. Does anyone else have any tips on how to rank for these terms?
Link Building | | Riona0