Can anyone provide any useful insights on how they use latest news items to help with SEO?
-
Hello,
I have heard about SEO's and PR types riding off the back of latest news items that can be tied to the products or services they are trying to promote.
Recently I read about how an SEO had distastefully written an article using the name of a famous singer who had sadly passed away and used this event as an opportunity to write about a small business models
Can anyone provide any useful AND ethical insights on how they use latest news items to help with SEO?
-
Thanks very much for taking the time to explain all this..appreciated!
-
I will give you two examples:
One is when brad pitt and angelina jolie recently came out and said that they enjoy salsa omelets. We were able to mention that on one of our clients restaurants that serves breakfast in hollywood. ....In the process, we mentioned the salsa omelets at this restaurant. The implication was that they ate salsa omelets at this restaurant.... This was posted on the webiste, our blog and social networks. it got picked up by a number of blogs and was mentioned by a number of people, and we received some SEO and PR value for the client.
The same is true for "re-spins" of newsworthy articles that are released that are generating substantial interest. We have another client that sells ERP software. Their major competitors are SAP and Oracle and there are literally millions of people in the US that belong to a variety of ERP user groups, blogs, forums and social networks that are focused on key terms like SAP, oracle, Larry Ellison or ERP. If breaking news comes out about a big aquisition for SAP or Oracle, if we release the news in several of our PR channels and blogs and forums, we will get a fair amount of PR and SEO value because not everyone will have picked up the story yet. After a day or two, there will be no additional value because the story will be out there already.
In giving you two examples I would have to tell you that these are not the foundations for a solid SEO program. These are ancillary activities that you can use to help you generate some additional value, on top of a solid SEO on page and off page optimization campaign. They don't fit in every situation but can be effective.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building | SEO Agency Cardiff
Hello, we have been link-building to the home page for some time now. We believe that we have better on-page SEO than some of our direct competitors. We want to rank for “SEO Agency Cardiff,” but despite building backlinks, building Nap, and writing content marketing, it will not get onto the first page of Google. Despite hundreds of hours spent on it, and all SEO reports saying we are better than some of the companies on there, are there suggestions as to what our agency could be missing? We would be grateful for any SEO advice, as we cant get it onto the first page of Google, despite hundreds of hours, trying get on Google for this keyword "SEO agency Cardiff".
Link Building | | sarahwalsh0 -
Can piracy sites linking to you hurt your SEO?
Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!
Link Building | | marynau0 -
Recommendations on SEO Tools, Strategies and References
Hello all, I have been doing SEO/SEM work on some sites I own for a few years but now I am in a position where I need to handle these tasks for a significant numbers of clients on a freelance basis. Obviously, this requires much more work and organization as well as some additional tools to help. I was wondering if the experts on here could help me with the following: Does anyone know of any online step-by-step guides or checklists that highlight a comprehensive SEO and digital marketing strategy? This could be helpful while trying to juggle multiple projects at once and provide a blueprint that I can follow and alter as I go. What free project management tools do you recommend? I was thinking of using Wunderlist, Trello or Evernote to keep track of projects, but there may be other suggestions I am not aware of. I have it in my budget to spend about $200/month worth of paid tools. Which tools are best for keyword research, backlink analysis, search rankings etc.? I am currently testing out Moz and SEM Rush, but would like a wide variety of information that helps me efficiently execute a plan but without too much white noise. What are the best paid (or free) tools to accomplish this? What are the best references for Q&As and reference materials on strategies, etc. for when I need to deep dive and do some learning on the fly? Besides this website of course. Thanks for any help!!
Link Building | | ccdispoto2 -
Can copyright links to your site have a negative impact on your SEO?
many of the websites we designed have a copyright link in the footer. Like: webdesign by company name then this is made a hyperlink to our company website. Some of these websites have a high PR and other metrics but rarely are about webdesign. What is a clever thing to do? Tom
Link Building | | Onlinq0 -
Dmoz need help
Hello I need help with Dmoz inscription. I have been following 100% the regulation from this directory. Using not promotional language, not repeating the title in the description. Posting in the right area. but nothing after a couple of months. any thoughts?
Link Building | | teksyte0 -
SEO Firm recommendations?
I'm wondering if anyone can recommend a quality SEO company that focuses primarily on building links on high quality sites? So many of the SEO firms are too slick with their sales people and content analysis and research and reports & B.S. What I'd like is an honest company who will simply help me acquire high quality links. Any SEO companies out there that can help??? Most SEO companies are also way too expensive. I'm looking for quality @ a value. Can anyone help?
Link Building | | applesofgold0 -
Can bad backlinks harm your website?
Hi, This has been discussed to death over the web on many forums, some discussions are even very heated arguing both sides. So... from what I have read on seomoz the answer to this question is... YES. And if one was so inclined to build bad backlinks to a competitor it would have a negative effect. Agree?
Link Building | | activitysuper0 -
Need help with link building
How do I get good links to my site. Is it best to hire a link builder, or do it myself. I am new at seo
Link Building | | mikespy0