Website Ranking Issue
-
Hi,
We have been performing our own onsite of offsite SEO along with external assistance and have ranked well over the years with minimal impact from Google updates.
Howevr the last so called Panda update has affected us heavily pushing our main phrase 'web design melbourne' from 2nd to 7th where we have been for almost 2 months now on Google.com.au irrespective of onsite or offsite work.
We have been trying to find signs of any onsite, IP, duplicate content, titles or other issues that may be holding us back to no avail. The only flag that Google webmaster tools is showing is a number of bad internal site links, which I think is a glitch with the CMS we are using.
Even the SEO MOZ tool gives us a higher ranking compared to most competitors on page 1 of Google.com.au for our main phrase.
The biggest difference between us and competitors is we chose to target an internal page specific to the topic rather than our homepage. With this sadi we have also reduced our keyword density and content quantity inline with the other sites homepages.
Can anyone help shed some light on this? and perhaps something obvious that we have missed, or where we should be looking?
Thanks.
-
Hi
My tip would be to optimise the alt tag on your 'Simple ID' logo and file directory name (no more than two hyphens to be on the safe side)
and the same for your flash image = turn into a slide show and optimise the alt tags & directory names. Keep them natural.
and compare you and your competitiors inbound links.
-
thanks, reduced title.
top right hand side uses javascript so no flash
will need to investigate broken internal links further. -
Also, you have some characters in your title that shouldn't be there, like "&" and the such. I would try to keep those out of the titles as much as possible.
I would also start becoming heavily involved in social media because I think social media is going to be the SEO of the future...
-
One of the first things I would do it look at is the flash at the top of the page. Does it need to be there? Google is going to see this as something of a wate of space.
I would also then look at standard SEO practices. For example, your page title is 92 characters. Shorten this and dont keyword stuff. Max should be 55-61 characters.
The content looks to be fine on that page so perhaps the internal links are also causing you some problems.
Quite often it is not just one factor, but many smaller ones - do yourself a check list and ensure every 'i' is dotted and every 't' is crossed.
Regards,
Andy
-
-
There are many factors that could be causing this - any chance you can drop yourURL here for us to take a look at?
Regards,
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fake 404 Issue
Hello, I just had a problem my site started showing up 404 issues for all my wordpress pages and post but visually the page was loading with content but yet all pages and software including google WMT was showing the 404 issue. I never found the issue but was able to move the site into a new hosting and restore from a backup and it work. Google found the issue on Jan 27th and they remove all the pages with 404 from the index and I lost most of my top ranking I have since fix the issue and was wondering if google would restore my ranking in such a case? Regards, M
Technical SEO | | thewebguy30 -
How to Handle Website Merge?
We are a law firm and have another law firm merging into ours. Our branding will remain the same, but I am trying to figure out how to best handle their website transition. Should we link it to ours (although their PR & page authority are not significant) or should I map each page to ours with similar content with a redirect? MY main concerns are not damaging our website's SEO by doing something search engine's would frown on and also to try to take advantage of any organic traffic or referral traffic. Or maybe some combination - link homepage with added verbage that attorney is now with our firm and a link and redirect the sub-pages? I look forward to thoughts from anyone who might have experience with this type to issue. Thanks in advance! JulieHow t
Technical SEO | | JulieALS0 -
Mobile site not ranking
Hello, I have a m.site.com version of my original site. It is about 1/10 the size, and no matter what I do-I can't get the site to rank. I've added more pages and specified canonical etc etc. Should I add as many pages as my larger site has? Are there specific places I should be submitting this version beyond the typical? I am at a loss, so any help would be greatly appreciated! Thanks! L
Technical SEO | | lfrazer1 -
My website pages are not crawled, what to do?
Hi all. I have made some changes on the website so i like to crawled them by the search engines Google especially. I have made these changes around 2 weeks ago. I have submitted my website on good bookmarking websites. Also i used a tool available in Google webmasters "Fetch as Google", Resubmitted a sitemap.xml. Still my pages are not crawled your opinion please. Thanks
Technical SEO | | lucidsoftech0 -
Client has 3 websites, for various locations & duplicate content is a big issue...Is my solution the best?
Hi guys, I have a client who has 3 websites all for different locations in the same state in Australia. Obviously this is not the best practice but in the meeting he said that each area is quite particular about where they do business. What he means is that people from one area want to do business with a website from that particular area. He has 3 domains and we have duplicate content issues. We are solving these at the moment with the canonical tag however they are redesigning the site soon. My suggestion is that we have 1 domain and sub domains for the other 2 areas. This way the people from that area will see the company is from their area. Also this way we have 1 domain to optimise and build domain authority for. Has anyone else come across this and is my solution the best for this? Thanks! Jon
Technical SEO | | Jon_bangonline0 -
Internal website search
Hi, I'd like to index dynamically generated - internal website search pages - to Google. A mod rewrite to make the URL strings friendlier might be one way, but as these pages are created on the fly and effectively don't exist till the search keywords are inputted, is it even possible to index them? thanks
Technical SEO | | richcowley0 -
Ranking are not correct
Hi, Just a question, On one campaign for example - Vegas Hotel (vegashotel.com.au) Google ranking for **Clubs King Cross **is ZERO on Google AU when really its result 2 on google AU There are tones of other keywords the same 😞 Please let me know why Thanks MOZ Kiddies 😄 Ray
Technical SEO | | kayweb20 -
Duplicate title issue
During the crwal SEO moz found duplicate title problems with quite a good number of pages. This was because my site has test questions like http://www.skill-guru.com/12/scjp-5-mock-test/questions and when user does next or previous, they can traverse to different pages but the title and descrition would remain same. How can this probkem be resolved ?
Technical SEO | | skill-guru2