Website Ranking Issue
-
Hi,
We have been performing our own onsite of offsite SEO along with external assistance and have ranked well over the years with minimal impact from Google updates.
Howevr the last so called Panda update has affected us heavily pushing our main phrase 'web design melbourne' from 2nd to 7th where we have been for almost 2 months now on Google.com.au irrespective of onsite or offsite work.
We have been trying to find signs of any onsite, IP, duplicate content, titles or other issues that may be holding us back to no avail. The only flag that Google webmaster tools is showing is a number of bad internal site links, which I think is a glitch with the CMS we are using.
Even the SEO MOZ tool gives us a higher ranking compared to most competitors on page 1 of Google.com.au for our main phrase.
The biggest difference between us and competitors is we chose to target an internal page specific to the topic rather than our homepage. With this sadi we have also reduced our keyword density and content quantity inline with the other sites homepages.
Can anyone help shed some light on this? and perhaps something obvious that we have missed, or where we should be looking?
Thanks.
-
Hi
My tip would be to optimise the alt tag on your 'Simple ID' logo and file directory name (no more than two hyphens to be on the safe side)
and the same for your flash image = turn into a slide show and optimise the alt tags & directory names. Keep them natural.
and compare you and your competitiors inbound links.
-
thanks, reduced title.
top right hand side uses javascript so no flash
will need to investigate broken internal links further. -
Also, you have some characters in your title that shouldn't be there, like "&" and the such. I would try to keep those out of the titles as much as possible.
I would also start becoming heavily involved in social media because I think social media is going to be the SEO of the future...
-
One of the first things I would do it look at is the flash at the top of the page. Does it need to be there? Google is going to see this as something of a wate of space.
I would also then look at standard SEO practices. For example, your page title is 92 characters. Shorten this and dont keyword stuff. Max should be 55-61 characters.
The content looks to be fine on that page so perhaps the internal links are also causing you some problems.
Quite often it is not just one factor, but many smaller ones - do yourself a check list and ensure every 'i' is dotted and every 't' is crossed.
Regards,
Andy
-
-
There are many factors that could be causing this - any chance you can drop yourURL here for us to take a look at?
Regards,
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting an Entire Website?
Is it best to redirect an old website to a new website page by page to like pages or just the entire site all at once to the home page of the new site? I do have about 10 good pages on the site that are worth directing to corresponding pages on the new site. Just trying to figure out what is going to preserve the most link juice. Thanks for the help!
Technical SEO | | photoseo10 -
Issues with Duplicates and AJAX-Loader
Hi, On one website, the "real" content is loaded via AJAX when the visitor clicks on a tile (I'll call a page with some such tiles a tile-page here). A parameter is added to the URL at the that point and the content of that tile is displayed. That content is available via an URL of its own ... which is actually never called. What I want to achieve is a canonicalised tile-page that gets all of the tiles' content and is indexed by google - if possible with also recognising that the single-URLs of a tile are only fallback-solutions and the "tile-page" should be displayed instead. The current tile-page leads to duplicate meta-tags, titles etc and minimal differences between what google considers a page of its own (i.e. the same page with different tiles' contents). Does anybody have an idea on what one can do here?
Technical SEO | | netzkern_AG0 -
Canonicalization on my website
I am kind of new to all this but I would like to understand canonicalization. I have a website which when you arrive on it is www.mysite.com but once inside and flicking back to the homepage it reverts to www.mysite.com/index.html. Should I be doing something re canonicalization? If so what? Will the link juice be diluted by having two home page versions? Thanks
Technical SEO | | FCAbroad0 -
Google is ranking the wrong page
We are trying to figure out why google is ranking the wrong page for the key word motorcycle tires. We have a few ideas but are not sure yet. If you do a search for Motorcycle Tires you will see site on page 2 or top of 3; however, the page will be going to our dirt bike tires page (http://www.rockymountainatvmc.com/t/44/86/176/742/Dirt-Bike-Tires-All) not our Motorcycle page (http://www.rockymountainatvmc.com/t/49/-/181/750/Motorcycle-Tires-All) any thoughts? We think we know why but want others opinions too.
Technical SEO | | DoRM0 -
Canonical Issue?
Hi, I was using the On Page Report Card Tool here on SEOMOZ for the following page: http://www.priceline.com/eventi-a-kimpton-hotel-new-york-city-new-york-ny-1614979-hd.hotel-reviews-hotel-guides and it claims there is a canonical issue or improper use of it. I looked at the element and it seems to be fine: <link rel="canonical" href="http://www.priceline.com/eventi-a-kimpton-hotel-new-york-city-new-york-ny-1614979-hd.hotel-reviews-hotel-guides" /> Can you spot the issue and how it would be fixed? Thanks. Eddy
Technical SEO | | workathomecareers0 -
Anyone having issues using Keyword Analysis and Rank tracking lately?
Seems it works once, maybe, then replies with a message that it can't complete the process when trying another keyword. _Cindy Barnard
Technical SEO | | CeCeBar0 -
How to attach at text to image that other websites use from my website
I often have other websites link to my website. They will do this with an image that they pull off of my website. (actually my website continues to serve the image). These inbound links are great, but they don't have alt text. Is there a way for me to attach alt text to the images, or is this something the other website needs to code themselves?
Technical SEO | | EugeneF0 -
Sitemaps - Format Issue
Hi, I have a little issue with a client site whose programmer seems kind of unwilling to change things that he has been doing a long time. So, he has had this dynamic site set up for a few years and active in google webmaster tools and others, but is not happy with the traffic it is getting. When I looked at webmaster tools I see that he has a sitemap registered, but it is /sitemap.php When I said that we should be offering the SE's /sitemap.xml his response is that sitemap.php checks the site every day and generates /sitemap.xml, but there is no /sitemap.xml registered in webmaster tools. My gut is telling me that he should just register /sitemap.xml in webmaster tools, but it is a hard sell 🙂 Anyone have any definitive experience of people doing this before and whether it is an issue? My feeling is that it doesn't need to be rocket science... Any input appreciated, Sha
Technical SEO | | ShaMenz0