Local Search | Website Issue with Duplicate Content (97 pages)
-
Hi SEOmoz community. I have a unique situation where I’m evaluating a website that is trying to optimize better for local search and targeting 97 surrounding towns in his geographical location. What is unique about this situation is that he is ranking on the 1st and 2nd pages of the SERPs for his targeted keywords, has duplicate content on 97 pages to his site, and the search engines are still ranking the website. I ran the website’s url through SEOmoz’s Crawl Test Tool and it verified that it has duplicate content on 97 pages and has too many links (97) per page.
Summary: Website has 97 duplicate pages representing each town, with each individual page listing and repeating all of the 97 surrounding towns, and each town is a link to a duplicate page.
Question: I know eventually the site will not get indexed by the Search Engines and not sure the best way to resolve this problem – any advice?
-
Thank you Miriam.
-
Thanks Miriam!
-
Hi Todd, I'm endorsing Kevin's response as a best answer on this, but also want to add that it will be easier on the client if he makes a plan now to begin to improve the content of key pages rather than scramble to do so after rankings suddenly fall off. Local rankings are in a constant state of flux...drops can happen so swiftly. An ounce of prevention is worth a pound of cure. I would identify the 10 most important cities and write unique content for them, then move on to the 10 next-most important and so on. Do it in a way the client can afford, at a velocity you can manage.
-
Good morning Kevin - most of the individual pages receive little traffic. Thank you for your advice and feedback.
-
Hi Daniel - thank you for response and advice!
-
Hi Todd,
How much traffic is each of those pages getting? Chances are if you look at them over 50% of them are getting little if any traffic. As you know, ranking on the first page in local search really doesn't mean much. You need to be in the top 3 (or 3-5 if maps is displaying results).
My advice would be to help the client focus on the best areas (Based on traffic, demographics, distance, etc.) and the ones that are currently driving traffic then create unique content for each of those pages. This could also bring down the too many links per page signal.
I did this with one of my clients and their rank improved to where they were #1 & #2 for their top 10 areas that were driving 90% of their traffic. If they want to continue targeting all 97 each page should have unique content. Their rankings will definitely improve if done right.
Anyways, I know it's a balancing act of the best strategy and what the clients budget will allow you to do so in the end you have to make the best decision.
Cheers,
Kevin
-
I myself have done this for many clients. I have used a generic paragraph with near duplicate content on over 3000+ pages for one client and it has been going strong for many years. I have also tested websites with near 100% duplicate body text with exception to title, description, h1, image alts and they are ranking good as well with no problems.
I would advise the client of the risk of having duplicate content. You could use textbroker to write some content for each page at around $5 each just to be safe and to feel comfortable moving forward with SEO.
Most of my clients have come to me from other SEO's and I'm always wondering what will drop off when I optimize something because the work was clearly black/grey hat. The good thing is they know the value of SEO already and agree to pay to just fix old issues before moving forward most of the time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Replication on Search
Hi. We recently created a Christmas category page on our eCommerce website (christowhome.co.uk). Earlier today, I Googled ‘Christow Christmas Silhouette Lights’ (Christow being the name of our website and Christmas silhouette lights being one of the sub-categories we recently created). I was curious to see how the page appeared on search. Bizarrely, the page appeared multiple times on search (if you click on the link above, it should show you the search results). As you can see, multiple meta titles and descriptions have been created for the same page. This is something that is affecting a number of our Christmas category pages. I don't quite understand why this has happened. We recently added filters to the category. Could the filters be responsible? Any idea how I can prevent this from happening? How I can stop Google indexing these weird replica pages? Many thanks, Dave
Technical SEO | | Davden0 -
Duplicate content question
Hey Mozzers! I received a duplicate content notice from my Cycle7 Communications campaign today. I understand the concept of duplicate content, but none of the suggested fixes quite seems to fit. I have four pages with HubSpot forms embedded in them. (Only two of these pages have showed up so far in my campaign.) Each page contains a title (Content Marketing Consultation, Copywriting Consultation, etc), plus an embedded HubSpot form. The forms are all outwardly identical, but I use a separate form for each service that I offer. I’m not sure how to respond to this crawl issue: Using a 301 redirect doesn’t seem right, because each page/form combo is independent and serves a separate purpose. Using a rel=canonical link doesn’t seem right for the same reason that a 301 redirect doesn’t seem right. Using the Google Search Console URL Parameters tool is clearly contraindicated by Google’s documentation (I don’t have enough pages on my site). Is a meta robots noindex the best way to deal with duplicate content in this case? Thanks in advance for your help. AK
Technical SEO | | AndyKubrin0 -
Why are my 301 redirects and duplicate pages (with canonicals) still showing up as duplicates in Webmaster Tools?
My guess is that in time Google will realize that my duplicate content is not actually duplicate content, but in the meantime I'd like to get your guys feedback. The reporting in Webmaster Tools looks something like this. Duplicates /url1.html /url2.html /url3.html /category/product/url.html /category2/product/url.html url3.html is the true canonical page in the list above._ url1.html,_ and url2.html are old URLs that 301 to url3.html. So, it seems my bases are covered there. _/category/product/url.html _and _/category2/product/url.html _ do not redirect. They are the same page as url3.html. Each of the category URLs has a canonical URL of url3.html in the header. So, it seems my bases are covered there as well. Can I expect Google to pick up on this? Why wouldn't it understand this already?
Technical SEO | | bearpaw0 -
How to deal with duplicated content on product pages?
Hi, I have a webshop with products with different sizes and colours. For each item I have a different URL, with almost the same content (title tag, product descriptions, etc). In order to prevent duplicated content I'am wondering what is the best way to solve this problem, keeping in mind: -Impossible to create one page/URL for each product with filters on colour and size -Impossible to rewrite the product descriptions in order to be unique I'm considering the option to canonicolize the rest of de colours/size variations, but the disadvantage is that in case the product is not in stock it disappears from the website. Looking forward to your opinions and solutions. Jeroen
Technical SEO | | Digital-DMG0 -
Home Page Blog Snippets - Duplicate Content Help?
Afternoon Folks- I have been asked to contribute to a new site that has a blogfeed prominently displayed on the home page. It's laid out like this: Logo | Menu HOME PAGE SLIDER Blog 1 Title about 100 words of blog 1 Text Blog 2 Title about 100 words of blog 2 Text Blog 3 Title about 100 words of blog 3 Text Footer: -- This seems like an obvious duplicate content situation but also a way I have seen a lot of blogs laid out. (I.E. With blog content snippets being a significant portion of the home page content) I want the blogs to rank and I want the home page to rank, so I don't feel like a rel canonical on the blog post's is the correct option unless I have misunderstood their purpose. Anyone have any ideas or know how this is usually handled?
Technical SEO | | CRO_first0 -
Redesigning client website and will be losing a lot of landing pages. How to avoid tanking search traffic?
We are working with a client who is changing the direction of the company's marketing efforts. The current site includes many (approx 100) pages for each partner they work with (each partner has its own page). The new site will be losing many of these and we want to be sure we don't destroy organic traffic/rankings in the process. These landing pages don't directly garner the most traffic but it will definitely be a big change in the size of the site. Any advice for how to best handle the redesign is appreciated, thanks!
Technical SEO | | KMofOutlier0 -
Duplicate Content
The crawl shows a lot of duplicate content on my site. Most of the urls its showing are categories and tags (wordpress). so what does this mean exactly? categories is too much like other categories? And how do i go about fixing this the best way. thanks
Technical SEO | | vansy0 -
Duplicate Page Content and Titles
A few weeks ago my error count went up for Duplicate Page Content and Titles. 4 errors in all. A week later the errors were gone... But now they are back. I made changes to the Webconfig over a month ago but nothing since. SEOmoz is telling me the duplicate content is this http://www.antiquebanknotes.com/ and http://www.antiquebanknotes.com Thanks for any advise! This is the relevant web.config. <rewrite><rules><rule name="CanonicalHostNameRule1"><match url="(.*)"><conditions><add input="{HTTP_HOST}" pattern="^www.antiquebanknotes.com$" negate="true"></add></conditions>
Technical SEO | | Banknotes
<action type="Redirect" url="<a href=" http:="" www.antiquebanknotes.com="" {r:1"="">http://www.antiquebanknotes.com/{R:1}" />
</action></match></rule>
<rule name="Default Page" enabled="true" stopprocessing="true"><match url="^default.aspx$"><conditions logicalgrouping="MatchAll"><add input="{REQUEST_METHOD}" pattern="GET"></add></conditions>
<action type="Redirect" url="/"></action></match></rule></rules></rewrite>0