Penalization.... please help me...

[giordanoshop]

First of all, sorry for my english but i'm an Italian girl seo.

Before Panda update seo was clear and easy: good quality, good natural backlink and so on...

Now there is an update fast every week and it's a mess!

I work as seo for a big italian e-commerce and (more or less) one month's ago in google webmaster tool I tried a message frome Google who told me the site: www.giordanoshop.com is penalty for innatural backlink.

But I ve do noting against Google politicy: no pay backlink, no fam and so on..

There are some streing link but I can't delete it because I don't do it.

I ask the riconsideretion of website but google still tell me it faund innatural link.

What shoud I do?

The pr of the site is the same but all keyword has lose ranking: from 1 page to 3 and from 1 to 6 page...

What can I do? I risk to lose my work sob.

[giordanoshop]

grazie you are great I ll try to apply all your advice.

Only another question? If I find backlink not mine what can I do to delete it?

[Mark_Jay_Apsey_Jr.]

Arianna-

Bummer. Anybody that calls themselves an "italian girl seo" deserves some help.  

I have found a couple of helpful articles and information sources over the last few months, as I have had to help new and existing clients with some of these same issues.

First of all, don't complain about what google is doing. This is where the marketplace is going and its like complaining about bad weather, just let it rain..........

Second-you have to find those links. You need to do a site audit/backlinks risk assessment.  I have copied and pasted a great "down and dirty guide" on checking for low quality links and basically doing a site audit.  This is a blog that was provided by another SEOmoz'r Modesto Siotos. Here is the link......

http://www.seomoz.org/blog/how-to-check-which-links-can-harm-your-sites-rankings

here is the copy and paste:"

The Right Time For a Backlinks Risk Assessment

Carrying out a backlinks audit in order to identify the percentage of low-quality backlinks would be a good starting point. A manual, thorough assessment would only be possible for relatively small websites as it is much easier to gather and analyse backlinks data – for bigger sites with thousands of backlinks that would be pointless. The following process expands on Richard Baxter's solution on 'How to check for low quality links', and I hope it makes it more complete.

1. Identify as many linking root domains as possible using various backlinks data sources.
2. Check the ToolBar PageRank (TBPR) for all linking root domains and pay attention on the TBPR distribution
3. Work out the percentage of linking root domains that has been deindexed
4. Check social metrics distribution (optional)
5. Repeat steps 2,3 and 4 periodically (e.g. weekly, monthly) and check for the following:

• A spike towards the low end of the TBPR distribution
• Increasing number of deindexed linking root domains on a weekly/monthly basis
• Unchanged numbers of social metrics, remaining in very low levels"

END OF CUT AND PASTED INFO****************************

Third-  Here is another post from a fellow SEO moz'r who does a good job of simplifying the process and providing the cold hard facts and options. Its entitles "6 ways to recover from bad links".

http://www.seomoz.org/blog/6-ways-to-recover-from-bad-links

I hope this information helps you. There are no quick and easy fixes. If you dont want to lose the business then you need to spend the time and make it happen. If this has helped you please make sure you show me some italian love and give me the thumbs UP!!!!!!!!

Ciao