Bing advertising guide
-
Hello seomoz-community,
could anybody recommand a good advertising "guide" for bing - we do lots of adwords on google but bing advertising is new to me.
i'm looking for a kind of tutorial which gives me an overview so that at least i get a bit of an idea.
thanks to you,
barbara
-
Hi,
thanks a lot, i will read through it!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yellow Pages advertising and ad sources
From experience I've always been telling clients of mine to stay from Yellow Pages advertising. It has been several years now and it seems that Yellow Pages not only offers just priority listings but also SEO and their own version of Adwords it seems. I received a call from a Yellow Pages sales rep today saying they can promise me 50k impression views for $500/month which is a campaign managed by them and they'll even create the ads as well. When I questioned them on their 9 million sources they have for generating these impressions, if these impressions are local or national they mentioned it works like Adsense in a way. I eventually declined their offer and figured I'd do some research. If I were to create an Adwords Display campaign with that kinda of budget and do it locally by my city, Adwords forecasts are no where near that kind of impression count, expanding the campaign out to all of Ontario would be closer but still not quite that high an impression count. I'm assuming YP doesn't have as large of a network compared to Google either which also makes me more doubtful. What I would really like to know is has anyone had any success with YP advertising compared to Adwords recently especially with their high costs for such services? And does anyone know where exactly YP, Google Adwords, Bing Ads get their web partners and sources from? I know there are ad revenue agencies like Metroland that sell their ad sources to such companies and was curious.
Paid Search Marketing | | FPK0 -
How to access bing adwords?
Hi Guys, One of my friend using bing adwords, he want to give me user access for that account for that i have create one microsoft outlook mail like abcd@outlook.com, now he has given access to me but confuse how to access the account? Is this a url - http://advertise.bingads.microsoft.com/en-us/sign-up ? Thanks! Dev
Paid Search Marketing | | devdan0 -
G Analytics Appears to Show Bing but not Yahoo Paid Traffic
I am running ads across Bing / Yahoo network. I have set up a unique destination URL for these Bing / Yahoo Ads, using Google Campaigns URL Builder. However, in Google Analytics it appears to keep showing as organic traffic from Yahoo. What may be going wrong here?
Paid Search Marketing | | khi50 -
Display advertising
Hi I am considering running display adverts for a products that we are selling. I see there is a range of different sizes available for adverts. Can anyone suggest which size advert is more successful comparatively. Also is it possible to only select different types of adverts available on the display network? I look forward to hearing from you. Thanks Pete
Paid Search Marketing | | Hardley1110 -
Bing Ads Quality Score
Hi Mozzers, We've just imported (around two weeks ago) our Adwords into Bing and are just evaluating it. Pretty much across the board, but especially our best performing Ad Groups are showing up with abysmal quality scores. Case in point: our best ad group has mostly 10s, two 9s and one 7 in Adwords, yet nothing over 3 in Bing. Specifically landing page relevance is rated poor, keyword relevance and landing page experience as "no problem". So, what specifically is Bing looking for on landing page relevance that's dramatically different to Adwords? The Bing help references a blog post of 2 years ago suggesting increasing keyword count - yet the pages do well in organic search and adding more keywords to the copy will start to look artificial and stuffed, so I'm very reluctant to start there! Any pointers?
Paid Search Marketing | | WorldText0 -
Advertising on Bing...
Hi Mozzers, Just wondering how many of you had used Bing Advertising and what kind of results you got compared to Google's PPC ads? Just wondering whether or not to set up a few campaigns and trial it. Thanks!
Paid Search Marketing | | KarlBantleman0
