How to Handle SEO for Daily and Weekly Market Updates

[fxtrader1979]

I have a market news and education site focused on the bond market.  Each day we have an end of day market wrapup piece.  We also have several weekly pieces as well as pieces that come out once a month.

My question is how should I handle these from an SEO standpoint?  When someone searches for "bond market update" for example I want my latest piece to show up in the results.

Similarly when someone searches for "savings bond interest rate forecast" I would also like the report for that month to be the one that they find.

Here are two examples of what I am talking about:

http://www.learnbonds.com/us-savings-bond-forecast-3272012/

and

http://www.learnbonds.com/bond-market-recap-41712/

Any assistance would be appreciated.

Thanks

Dave

[fxtrader1979]

Thanks for the response mike I think those are some good general SEO tips.

Specifically what I am looking for however is advice on how to handle content which is similar in nature but updated on a regular basis like the example pieces I sited.

Any additional advice on that subject would be appreciated.

Thanks

Dave

[Mark_Jay_Apsey_Jr.]

David-    No magic pixie dust solution...but there are a couple of things you need to start doing regularly:

#1: Make sure you are posting the new updates every week on the site. If it is truly original and unique content, either add them as a separate page or add them as a blog entry on your main url.

#2: Make sure they are keyword rich for your primary terms. Main keyword (your example "bond market update") should be in the title, the first sentence and the last sentence of the article. Make sure you mention other second tier level keywords in the main content t least 2-3 times (for example "bond" "Market update" "bond market". Make sure in each article you use underline, bold and italics at least once to highlight certain keywords, terms or phrases.

#3: Make sure your landing page has the article or a link to the correct article. If you are building seo value for only your home page, then make sure it is there.

#4: Make sure that you are leveraging as many online and offline PR outlets as possible with each release of information. You should be releasing the updates on your Facebook page; your twitter page; your linked in page; your rss feed;  as well as any online news sources that are relevant to investment, market updates, etc......make sure they all have a link back to your main site or a landing page with anchor text.

All of the above are in addition to making sure you keep doing on page and off page optimization with a focus on your related main keywords.  You can't eat an elephant in one bite....but if you continue to do the above on a  regular basis, you will make big progress in getting your news articles ranked on the search engines.

Hope this helps. Please make sure if this is helpful that you give me the thumbs up!!!!!  Thanks