Link building for ecommerce site
-
What are your recommendations for the best link building strategy for a B2C ecommerce site?
-
Hi Mark,
They have business pages - see http://www.google.com/+/business/
You basically create a business page under an existing personal G+ account.
Thanks,
Brad -
Is G+ coming up with business pages soon?
-
Hi Mark,
- Contact blogs in your niche and offer them products to review and keep (with a couple of links back to your site) or giveaway on their blog (again, we a couple of links back to your site). This works really well when a review and giveaway of the same product are done at the same time
- Sign up for forums in your niche and actively start posting valuable content. Don't spam, be transparent about who you are, but offer genuine, useful content and discussion.
- Analyse OSE every reindex and copy your competitor's best links! Be it in niche directories, blogs, high authority informational sites etc etc
- Get social - sign up for FB, Twitter, Pinterest, G+ etc and become active - share, like, follow, comment etc (regularly!)
Hope this helps,
Brad -
I'd add product articles/reviews to the list of content for link building.
-
There are a few strategies I would consider important on a site that is likely to have a lot of of pages: - online PR. Getting those genuine pieces of PR and brand links is a good way to start building authority. - add sharing buttons to every product page - enabling people to share the product easily means if the product is something a user would share, you increase the chance of them actually doing so. Don't underestimate the power of social sharing and interaction with these deep product links - link bait. Create amazingly shareable content. Easier said than done, yes! But nonetheless a valuable tactics. - Giveaways. Work with bloggers and other websites to offer giveaways. This often results in links from the websites but also some genuine brand awareness as well. - guest blogging. Reach out, build relationships and ultimately start to contribute great content to other blogs This only just scratched the surface, I know. But these are great ways to start. As a rule, I would say that link building should be brand heavy but also not all focused on a single page. You've tonnes to go at with ecommerce! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Link Building Question
Hi Community, I am currently doing some link building for a client. I have created a case study in the form of an article based around the client on our own website & linked to one of their service subpages so a user can see what kind of work they do. I am also currently trying to rank the exact same service sub page for 'KEYWORD A'. I have used 'KEYWORD A' in the title of the article (/KEYWORD-A-TEXT-TEXT) and built a link (not exact match anchor text but contains 'KEYWORD A') within the article pointing to the service subpage. Our blog post now out-ranks the service subpage by around 5 pages, my question is: 1. How long does Google take to acknowledge that the client's service subpage is more resourceful for KEYWORD A? Any other hints / tips / advice is appreciated! Thank you
Link Building | | SO_UK0 -
Out-of-season link building
Hi all, We have a couple of seasonal websites (Artificial Christmas trees). Now, its fairly easy to develop good content that people are interested in when the season is approaching, and even easier mid season. However, this somewhat stalls when everyone has had their fill of Christmas, between Jan and Sept. So, my question is, how would you suggest an approach to link building for a seasonal ecommerce site such as this? Obviously my aim is to develop links now, so when September comes, the site is up there. Thank you 🙂
Link Building | | Webrevolve0 -
Mobile sites link strategies
Hi, I am working for a large mobil-site (+200.000 pages), to improve their SEO, and am trying to figure out the best way to set up a linkbuilding strategy for the site. The urls are very dynamic and often rather long so deep linking is difficult. Any input/ideas would be welcome 🙂 Jens Peter
Link Building | | jpndk0 -
Link Building Features/Tutorials
I am previewing this software and am getting a little lost in its features. I am really looking for something that will help me identify link prospects, filter out the low-authority domains, and organize this information into an actionable list. Can anyone point me to resources (tutorials, etc.) on how to do that with this software? Which tools should I be using and how can I use them to reach these goals?
Link Building | | Falconberg0 -
Our link building strategy - affiliates and trophies
Hey guys, I just wanted to follow up on Rand's excellent whiteboard Friday: http://www.seomoz.org/blog/preventing-linkbased-penalties-whiteboard-friday It got me worried I think, but I'm not sure. We have a site where we are building up links in 2 ways: We have an affiliate set-up. A search widget in an i-frame, and below the i-frame a followed link pointing to the relevant page.
Link Building | | sichristie
The anchor text varies for each affiliate depending which region the affiliate comes from. We have awarded about 500 of our partners with trophies - i.e. - this partner has best reviews or most sales etc. Our partners are absolutely loving it.
The trophy is an image link which they can embed on their website, with alt text only mentioning our brand - that was an oversight ( I think). I wish the alt had been dynamically generated for each partner.
The trophies link to our partner pages.
So we are getting many links to our deeper pages, which is great.
The links I believe are relevant as they are coming from our partners websites and pointing to their relevant partner page on our website. So burning question is. Would you consider these links dodgy given Rands recent whiteboard friday post, and the recent farmer algorithm change? Many thanks, Croozie0 -
Who here outsources your link building?
Anyone here run an agency? Do you outsource your link building to another company overseas so it's cheap, or what is everyone else doing nowadays?
Link Building | | DavidKauzlaric0