How Do You Determine The Value/Worth of A #1 Ranking?
-
There are many articles out there, some outdated, and I am confused as to how to determine the value/worth (in terms of estimated revenue and traffic percentage) when you achieve a #1 ranking in google. I am also looking for a way to estimate the value, say, if a lower ranked keyword jumped to a better position--what that increase might be. Any feedback will be greatly appreciated.
-
The value will be different for different people.
Person A runs adsense.
Person B has ecommerce selling at $79.99
Person C has ecommerce selling at $69.99
Person D sells at $79.99 had has better conversion rate then B or C.
The value is what you are able to achieve.
-
Hey there,
Measuring or calculating the value of rankings is always a tough one because each keyword can provide completely different traffic levels when at a number one listing.
The way that I personally do this, to get a rough estimate, is to look at the total monthly local searches figure for the search term. This will give you an idea of how many searches will be made using this keyword each month. Now that you know that, take a look at the total results within Google, as well as the total results with the keyword in their webpage title (using the intitle: operator). This will then show what kind of competition you are up against.
It has been found that around 70% of all searches are clicked through on the top 3 results so you could take 70% of the global monthly searches, then multiply this figure (estimated click-throughs from the search engine) by the website conversion rate. This will then give you a rough estimate for what kind of potential revenue you could expect from getting a #1 ranking listing.
As I said before, this is a very rough estimate as there are many other factors, but this can be a good starting point.
Hope this helps.
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recover/Claim Ownership of a Google Analytics Account in easy steps
Hi All, I just found this useful article on Recover/Claim Ownership of a Google Analytics Account , I've seen same question asked by website owners, webmasters very frequently in many forums so I decided to share the article. **No affiliation, sponsorship, nor any partnerships with ohow.co Thanks
Reporting & Analytics | | Alick3000 -
Track conversion from paypal express/Apple pay
Hi All, Is there any way to track apple pay conversion or paypal express conversion in Google Analytics? Thanks
Reporting & Analytics | | Alick3000 -
Strange Behaviour - Varying rankings across browsers and devices
Hello, I noticed something quite strange over the last week with one of my keywords. I'll explain the lead up to this so it makes more sense. I started SEO work for a client about 3 months ago. One of the keywords I'm trying to increase their ranking for is "auto body calgary". I made a specific landing page for this keyword so it could be better targeted. After I made this landing page I saw their root domain (not the landing page) increase about 10 rankings to number 9 in 2 months. It hung at number 9 for about a month, and then the last month it has decreased to rank 15. For interest sake I searched "auto body calgary" on multiple computers and browsers. On one of the computers I used Safari and my landing page showed up in the number 2 position. On my mobile phone and personal laptop I used Safari and it showed to root domain ranked at 15. I used Google to search every time and wasn't logged in to my Google account on either of the searches. The only thing I've done in the last month is updated some of their directory submissions so they are more consistent. Out of this I have two questions: Why would different browsers show considerably different rankings and pages for a keyword? Since my landing page is more targeted to "auto body calgary" is Google trying to show that page instead of the root domain? (my root domain has considerably more authority than this landing page) Thanks to anyone who can offer insight!
Reporting & Analytics | | reidsteven750 -
Rankings UP, rankings DOWN - why?
Last week, I had 14 keywords go up and less than 5 go down. I was so thrilled! Except this week, I had 10 go up and 14 go down! How can I figure out what is going on? I am up and down 30+ spots with Google. I'd really like to stay up. My site is pretty new, just a few months. I am still fiddling around with settings trying to follow all the advice I read. (robot meta tags, title tag) I didn't change any content in the last week. Does SEOmoz analyze the ranking data?
Reporting & Analytics | | dealblogger0 -
Are Click-Through rates & Bounce Rates as Ranking Metrics ?
There are lots of articles around but I would prefer to see what everyone here has to say about it. Are they ranking metrics ( directly or In-directly )? If they are then how to get it right? Can i depend on Google In-page analytic? What is an acceptable Bounce rate for a home page ? What is an average click through rate for your landing page ? thanks
Reporting & Analytics | | conversiontactics0 -
SEOmoz ranking off
In my last SEOmoz rankings update one of my keywords went from 1 to not in the top 50. This keyword is my brand name. It makes no sense that SEOmoz would say that it ranks not in the top 50 when I went to check it out on Google, we're still ranked number 1. I thought that this was very odd that the ranking would be so off. Has anyone else has this issue. uALPO uALPO.png
Reporting & Analytics | | MonsterWeb280