Home Page Rankings Drop
-
Hi all
we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings
we have been getting good ranking ie top 15
then today we drop right out the top 50, after completing manual checks i see the keywords as all related
| glasgow catering | Not in Top 50 | > 42 | |
| catering glasgow | Not in Top 50 | > 41 | |
| glasgow caterers | Not in Top 50 | > 39 | |
| caterers in glasgow | Not in Top 50 | > 37 | |
| caterers glasgow | Not in Top 50 | > 32 |Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home.
The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1
any advice
-
yea this is what i was thinking to, but how big a slap are we getting,
as its knocked us 100-200 places off
I saw rads video the other day ago and made some extra changes, lighten the load on over optimisation.
I have just removed one of the catering terms from the title, but this looks a bit excessive for over optimisation.
-
yea this is what i was thinking to, but how big a slap are we getting,
as its knocked us 100-200 places off
I saw rads video the other day ago and made some extra changes, lighten the load on over optimisation.
I have just removed one of the catering terms from the title, but this looks a bit excessive for over optimisation.
-
When you say business listings do you mean link directories? If so do you mix it up a little? One day on link directories, next onsite content, next guest post, next link directories etc
I maybe wrong but im guessing you optimised onsite and just submitted to 100's of link directories in a short period of time targeting a select few keywords.
-
You link profile contains alot of 'Catering Glasgow' anchor text also your homepage title , perhaps you have received a slap for 'over optimisation'.
-
Maybe this can help you: http://www.seomoz.org/blog/how-to-check-which-links-can-harm-your-sites-rankings
-
yea i just checked nothing there,
its odd that the map listing is working fine tho they are ranked 4th
all other keywords are fine, just the keywords involving "catering glasgow"
it looks like the home page has been excluded from ranking under this term
it was fine yesterday
-
Have you checked your Webmaster Tools?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seem to have dropped completely out of the rankings
Hello there, I have a site that seems to have totally dropped out of the rankings i.e. it is now not even ranking for the name, at which it has been number 2 forever! In Moz Pro it is at 0% visibility and no keywords being ranked. No big changes in terms of the site, the pages appear to be being indexed and as far as I'm aware no dodgy backlinks. The only change lately is that we have linked it to Google Console, added 2 content pages and done a Google Adwords campaign. These pages have been used as the landing pages for this campaign - could that have had this effect? Could this be a RAG (Random Act of Google) or something else??? The site is homefarmlogs.co.uk. The is also a homefarmlogs.com - could this be causing a problem??? Any advice would be greatly appreciated. Best wishes, Sarah.
Intermediate & Advanced SEO | | Frog-Marketing1 -
Profound Rankings Drop - But only on Branded query
Hi all. I apologize for any redundancy in advance. I've seen similar queries about branded search but nothing that quite resembles mine. First of all, my site is Withdrawal-ease.com In the last few weeks, I've seen a significant drop in ranking for specific pages on my site that normally rank well in a brand search. I was trying to figure out what the heck was going on. So I looked at a bunch of queries for branded terms and it looks like I've been penalized...but I haven't For instance, when I google "Withdrawal Ease" I would typically see my home page first and then 3-4 of my most popular pages/posts directly underneath in the organic listings. Some of those popular pages include: http://withdrawal-ease.com/proven-home-remedies-for-opiate-withdrawal/ http://withdrawal-ease.com/how-to-detox-from-opiates-at-home/ http://withdrawal-ease.com/how-to-detox-from-suboxone-at-home/ Although the titles are similar, the content is all original and comprehensive...it's good content that has always ranked very well...and still does. But as of Late March they don't show up for branded searches. Now, when I google "Withdrawal Ease" I only get my home page listed and the other pages have all fallen to #60 according to Moz, WMT etc. What is strange is the fact that these popular pages still rank highly for my key terms and relevant searches. I have not noticed any significant drops other than when I do a branded search. I have added a picture from WMT as an example. The image displays a search from my brand name and my most popular page that would typically have ranked #2 below my homepage. As you can see. the impressions and clicks fall, then jump and then totally disappear for my branded query. Looking at the chart, one might observe that the mobile update seems to roughly correspond to the rankings drop but we've been very diligent about being mobile friendly and all of the checks for mobile friendliness pass with flying colors. I've looked at Robot TXT files and everything is fine there...all of our diagnostic tests have turned up nada as far as I can tell. Again, I have not been informed of any manual penalty and my backlink profile is not raising any alarms on Moz; I get a 1 on the spam score. We do not actively seek out links because I DID have a manual penalty in 2010 due to a horrible experience with an SEO firm. It took me over a year and 15k to clear out all of the spammy links that this guy got and I was finally cleared of the penalty in 2013. So I'm totally flummoxed. My organic search is now down significantly across ALL browsers...but again, just for branded searches. I have also attached an image of my crawl stats just in case this may shed any light. Thank you all so much for any help that you can provide; it's been extremely stressful and frustrating so I'm hoping someone can point me in the right direction. Whoa.jpg crawl%20stats.jpg
Intermediate & Advanced SEO | | gcat3330 -
Should we show(to google) different city pages on our website which look like home page as one page or different? If yes then how?
On our website, we show events from different cities. We have made different URL's for each city like www.townscript.com/mumbai, www.townscript.com/delhi. But the page of all the cities looks similar, only the events change on those different city pages. Even our home URL www.townscript.com, shows the visitor the city which he visited last time on our website(initially we show everyone Mumbai, visitor needs to choose his city then) For every page visit, we save the last visited page of a particular IP address and next time when he visits our website www.townscript.com, we show him that city only which he visited last time. Now, we feel as the content of home page, and city pages is similar. Should we show these pages as one page i.e. Townscript.com to Google? Can we do that by rel="canonical" ? Please help me! As I think all of these pages are competing with each other.
Intermediate & Advanced SEO | | sanchitmalik0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
A challenge! What off-page strategies would you employ first when ranking a brand new small business website?
I'd love to hear what you guys do. I think the game has changed now in the era of Penguin. Gone are the days where you can build a few quick links and suddenly your new site is ranking fairly well. Obviously, the first steps are to get the on page SEO right - titles, good keyword use, etc. Eventually, the goal may be to build some content that will attract natural links. But, we all know that is going to take time. So, here's the scenario: You've got a new client with a website in a fairly non-competitive niche, say, a piano mover in Seattle. The site is indexed, with no external backlinks. You're happy with the current on page SEO. The site is currently ranking on page 3 for "Seattle Piano Mover". What would you do next?
Intermediate & Advanced SEO | | MarieHaynes0 -
Adding another keyword phrase to home page.
I finally reached the #1 ranking for my websites main keyword phrase. There are two more equally good keyword phrases that have my main two keywords plus one additional page. Can I shoot for both of those or should I limit it to just adding one more keyword phrase for a max of two? For Example. I rank #1 for Horse Buggies (our domain is the main two keywords) (Example) The other two equally good phrases with a little more traffic are Horse Large Buggies (I rank #29)and Horse Giant Buggies. (#46) What is the best way to start ranking for those terms....without saturating or cannabolizing my current terms? We are about to change the URL's on some of our pages...so maybe I could add Large and Giant to the URL. Any suggestions? I sure would like to capture the other two keyword phrases. #1 URL additions? ( I think this would just rank me higher for the new pages) #2 Would getting new links with those two new keyword phrases in the alt text help or is that black hat? #3 Adding more of those keyword phrases to my home page? Thank you, Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Have completed keyword analysis and on page optimization. What else can I do to help improve SERP ranking besides adding authoritative links?
Looking for concrete ways to continue to improve SERP results. thanks
Intermediate & Advanced SEO | | casper4340 -
Why did my rankings drop?
Hi all, In July I started to re-energise my link building efforts by getting a proper campaign together to build links. Despite building about 20 new links my traffic has actually fallen. Here a a breakdown of what happen: 1)Late June I noticed my toolbar page rank up at about PR4 which, despite only being a small part of the algo, was nice to see. Early July I started my link building campaign by getting together a massive list of potential link partners by using Open Site Explorer on my competitors sites. 3)Because I'm a bit pressed for time I decided to go for the easier links first. I sorted my link list by Domain Authority and started to list on high DA directories used by my competitors. I listed on about 20 of these directories. I also livened up an old links page I'd previously hidden from the SE's because I was planning to do a bit of Link exchanging too. A few days after I started building links from these directories I noticed my traffic start to drop off gradually. I also noticed the toolbar PR go down to PR3. I decided to stop at 20 submissions because it looked like this was effecting traffic. I also removed the links page I'd livened up which produced a temporary improvement in traffic but it's since gone on to get a bit worse. Traffic is now down by about 10% on when I started buying submissions to directories. I must add that during this period we have also been taking on new clients which, as a a real estate listing site, means we put loads of content on our site for the client. That content is also on the clients website and on other competitors sites. So there would be lot's of a content that appears elsewhere on the net. Not really sure which of the two has caused the problem and not really sure how to progress. Do I remove the links on the directories? Do I wait for this newly added content to bed down so that new fresh can take it's place in our results which we rank from? Any help would be appreciated.
Intermediate & Advanced SEO | | Mulith0