Feedback on link building idea
-
We came up with this idea at work for a client but before I initiate it I was wanting to get feedback on if this would be considered whitehat and alright to use.
It is for an ecommerce site. On the order confirmation and thank you page (not email cause they are on some old system that does not send out emails) we are wanting to put a thank you for your order message and continue with a statement about how they can save money on future purchases with a link that takes them to a page with info on how to do so.
That new page will have info about linking to the site from a blog or website. And will say if you link back to us and send us an email with that link as proof we will give you a promo code for your next purchase.
Is this alright?
-
I like where your heads at and this can be a great way to build links. However, I would only allow relavent and authoritative sites to link to me. I would also be sure to have all these external linking anchors in variations to avoid over optimizing penalties.
Instead of just having them add a link and they get a promo code. Make the promo code something you email after manually reviewing the site.
-
Overstock had done this on a large scale and many of their backlinks were .edu. IMO a site all of a sudden getting a ton of .edu links for many different keyword terms but all linking in [Exact] is a good reason to sound the alarm.
-
I would recommend you read this article where Overstock.com was penalized for offering discount coupons/discount to students/universities for links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple similar links without the penguin?
Hi, I´m working with a site where clients proudly will publish a link to us as sort of a sign/partner symbol for using our services. Potentially we could have thousands or at least hundreds of links pointing to us and we could tailor/provide snippets for the links that clients can use on their site. I´m part of a team that just started working with this site and I realize this is a great opportunity that has not yet been exploited. I´m also a little paranoid that this tactic might be picked up by the penguin or that google sees it as black hat if not done wisely ? But links will only come from respectable business sites although ranging from different genres both really big and small.
White Hat / Black Hat SEO | | Agguk
Today links are mostly leading to our frontpage from our clients but I would like to tailor links so that each client could link to a page that is targeted on the keyword/service they have been using (and awarded diploma for) I think this would serve both the client and our SEO better ? I would really appreciate suggestions and comments on how to approach this best! Here is my plan so far, trying to make good/right use of the opportunity without offending google:
-Most links will be through a logo/sign that shows the award/diploma earned through our service.
I think the "alt" -tag should include both our company brand name and the service/target keyword for the page it´s leading to. -We could also provide a short text describing the earned award and our brand name and this whole text would also lead to the same page on our site.
...I guess using only the targeted keyword as anchor -link within the text would be a bad idea? -Where possible I would also like to customize this short text a little for each client (although that will be hard and only possible to some degree). As we provide "link material" for the client to include on their site, would it be wise to have them use an image that is hosted on our site or send them the image so they can publish that instead? Grateful for any feedback on this! Thanks!0 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
Link Building / Link Removal
Hey, I'm in the process of learning SEO, or attempting to, for my company and am chipping away at the process ever so slowly! How can I tell if a site that links to my company's site, www.1099pro.com, has a negative effect on my page/domain authority? Also, if a page doesn't show up in the search rankings at all for it's keywords when it really should (i.e it has the exact keywords and page/domain authority far surpasses even the top results) how can I tell if Google has removed the page from its listing and why? Thanks SEO Gurus
White Hat / Black Hat SEO | | Stew2220 -
Link Juice Inquiry
Hello, So I have a website (example.com). I have an ajax pop-up (example.com/#example) that I am receiving a bunch of links to. Since this pop-up (example.com/#example) is on my homepage, are these links giving juice to the homepage, or this pop-up, or both?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
What is your SEO agency doing in terms of link building for clients?
What are you or your SEO agency doing for your client's link building efforts? What are you (or the agency) doing yourself, or out-sourcing, or having the client do for link building? If a new client needs some serious link building done, what do you prescribe and implement straight off the bat? What are your go-to link building tactics for clients? What are the link building challenges faced by your agency in 2013/2014? What's working for your agency and what's not? Does your agency work closely with the client's marketing department to gain link traction? If so, what are collaborating on? What else might you be willing to share about your agencies link building practices? Thanks
White Hat / Black Hat SEO | | Martin_S0 -
Google-backed sites' link profiles
Curious what you SEO people think of the link profiles of these (high-ranking) Google-backed UK sites: http://www.opensiteexplorer.org/domains?site=www.startupdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.lawdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.marketingdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.itdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.taxdonut.co.uk Each site has between 40k and 50k inlinks counted in OSE. However, there are relatively few linking root domains in each case: 273 for marketingdonut 216 for startupdonut 90 for lawdonut 53 for itdonut 16 for taxdonut Is there something wrong with the OSE data here? Does this imply that the average root domain linking to the taxdonut site does so with 2857 links? The sites have no significant social media stats. The sites are heavily inter-linked. Also linked from the operating business, BHP Information Solutions (tagline "Gain access to SMEs"). Is this what Google would think of as a "natural" link profile? Interestingly, they've managed to secure links on quite a few UK local authority resources pages - generally being the only commercial website on those pages.
White Hat / Black Hat SEO | | seqal0 -
Doorway Page? or just a flawed idea?
I have a website which is on a .co.uk TLD and is primarily focused to the UK. Understandably I get very little in the way on US traffic, even though a lot of the content is applicable to the UK or US and could be made more so with a little tinkering. The domain has some age to it and ranks quite well for a variety of keywords and phrases, so it seems sensible to keep the site on this domain. The .com version of the domain is no longer available, and the current owner does not seem inclined to sell it to me. So, I am considering registering a very similar .com domain and simply using it to drive some traffic to the .co.uk site. To do this, I would have the same category pages and the same (or similar) list of links to the various pages in those categories. But instead instead of linking to a page on the new .com, it would take visitors to the existing page on the .co.uk. I would make this transparent to visitors ("Take a look at these pages on our sister site bluewidgets.co.uk") and the .com would have some unique content of its own. Would this be considered some kind of Doorway site/page (content rich doorway), or is it simply bad idea which is unlikely to drive any traffic?
White Hat / Black Hat SEO | | Jingo010 -
Link Building with links in footer of Word Press Themes- Is This BLack Hat??
I See lots of free word press themes with links in footer like Kids Headphones | Colombia Classifieds | Broadway Tickets Is this a valid white hat link building method? What if the theme looked like a particular industry and the links related to the industry would that be better?
White Hat / Black Hat SEO | | DavidKonigsberg0