Wondering why my site ranks well for one page and not another.
-
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com.
Take for example these two parts:
MT500A-81015 MR050-81045Search only those parts in google - we rank 3rd for one of them and don't rank at all for another.
Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them.
Can anyone help me understand this?
-
David,
Log into GWT, and under "Site configuration", select "Settings". There you will see that you can select your Preferred domain. (www or non www)
From Google: If you specify your preferred domain as http://www.example.com and we find a link to http://example.com, we'll consider both links the same. Learn more about setting a preferred domain.
-
In GWT there is no preferred URL set, and a couple months ago, I started redirecting www to non-www. Should I do this differently?
-
One word... competition.
I act as 'Director of Marketing' (aka SEO/Graphic Designer) at a small tech company that specializes in Cisco networking equipment. I can tell you from experience that small variations in part #s like these can have a huge amount of variation when it comes to the competitiveness of the keyword.
For example,
CISCO1812-SEC-K9 Extremely Competitive
CISCO1812-SEC-K9-P Not Very Competitive at all.
This is an example, and I probably have the part #'s wrong, but basically one is the power adapter, and one is the actual $2500 router. Your competitors are likely concentrating on the products that have the highest profit margins.
Part # searches for hardware have a very good conversion rate, as this is usually what a potential customer will search for after they've decided what piece of equipment they want or need, and are trying to find the best price. So the fact that you're ranking above high authority domains for certain part numbers is awesome, but more demand and higher margins for a specific part will naturally lead to more competition.
Could also be other factors like backlinks and keyword density, just like Donnie mentioned. It's hard to tell without competitive and search analysis for those keywords.
-
You must have recently setup your www and non www canonicalization right? This may be the reason, since both of the pages have no OSE (Open Site Explorer) info for the non www version, but do have equal metrics for the www version.
If this is the case make sure you work with GWT and take care of this.
-
Every page on your site will rank individually for keywords. These two product numbers you have listed are not being competed for. Google has piked up these numbers from wherever they can find them. Perhaps you have these codes (phrases) mentioned more times or someone else is mentioning you to be the place for that code. In reality there are 200 factors that help a keyword rank on a SERP.
If you want to check your backlinks, and since you are a PRO member you can do so here:http://www.opensiteexplorer.org/
This is a part of SEOmoz and they have other tools that are available to assist you. http://www.seomoz.org/tools
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
Looking for traffic estimator for specific pages or subdomains on a site I do not control
I'm looking for a free traffic estimator that allows me to look at monthly visits for specific pages or subdomains on a site I do not control. So far I've found trafficestimate.com, but that only lets me look at domains. I'd like to see estimates for subdomains or specific pages. Does this even exist?
Competitive Research | | JGoldberg0 -
Why is this site at no.1?
In the last 2 months, a previously unranked/unheard of website jumped straight to no.1 position for a particular keyword when searched from USA and is even ranking over many other big brands or stronger DA/PA sites. I did notice some very strange JavaScript popup links that are heavily keyword linked from the first mention of the keyword on the page content. What are they trying to do here? Otherwise they don't seem to have much PA/DA or seo going on. Why are they doing so well?!
Competitive Research | | emerald0 -
Good moz rank and trust, terrible page and domain authority
I have this happening both for page and domain. For domain the rank and trust are 5.2 and 5.51 but domain authority is only 48. My competitors with trust and rank between 5.5 and 6 have their domain authority in the 70-80 range. The same happens for home page metrics and the metrics are about the same. What can cause this authority discrepancy?
Competitive Research | | adrianmn0 -
Any Tool for Tracking Domain / Page Authority Growth?
Is there any tool available in the market where there is a ranking list of fastest growth in Domain and Page Authority? I launched a job site 8 months ago and I am curious to see what % of websites (not just job specific) have experienced faster growth in a similar time frame in Domain and Page Authority to get a sense of what may have been accomplished. thank you very much,
Competitive Research | | knielsen0 -
Spam affiliate outranking quality site?
I purchased a site hotkeyit.com which was making decent revenue without much work (all via PPC or CPM) but then afterwards started looking at the SERPs and realized I was being outranked for the main term, 'starcraft 2 guide/s' by crappy ClickBank sites like starcraft2guide.com and many others. Researching starcraft2guide.com specifically in SEOMoz/Rush/Majestic shows hotkeyit.com as being quite superior in everyway, not to mention it has quite a social following for a small gaming site, yet Google seems to care not. Can someone please explain what's going on here? It seems like the site was penalized, but there was never any link building done for it aside from word of mouth on forums (this was mentioned beforehand). Thank you everyone.
Competitive Research | | Neyzio0 -
How to find a neutral rank for a webpage a keyword term?
Hi!
Competitive Research | | lilactree
I'm sure this has been answered here already - I'm just not searching for the right words. I'm trying to find the ranking for a website for specific terms. Being that the search engine remembers what I search (I try to log out, privately browse, etc), everything matters and impacts my search. I'm trying to see what a website ranks for a person who has never visited that website before, or doesn't have other factors influencing the result. I tried the keyword research tool, and while that seems to deliver what I'm after, it only gives 1-10. Even though these are the coveted positions 😉 I'd like to know if a website isn't ranking there, and is further down. We track the progress made after work is done to a page, to see if it moves up, and what other tweaks we need to make to improve the rankings and attract clicks. Thanks!0 -
How can I obtain analytics and social data for a site that I'm not authorized on?
I'd like to get traffic information and facebook /twitter stats for a company. Don't know their ua, logins or have access to any of their pages. Where can I find this information? Any help would be greatly appreciated!
Competitive Research | | brandonschultz0