Keyword Search - another site bypassed me and they are not ranked well...

[musicforkids]

I was trying to optimize the keywords "music for kids" . This is a no brainer because my URL is "musicforkids"  My On-Page Report Card for "music for kids" gives my site a "A". The on page report card for the other site gets an "F". But the other site comes up number ONE in the organic Google search and my site comes up number three. The two sites above me receive a crappy on page Keyword report for the key words "music for kids" but they still come up above me for that search term. What's the deal?

[musicforkids]

Interesting. The thing that threw me with my site is that the sites higher than mine had an "F" grade for everything. It seems it's just the links to it that make the difference. I emailed the other site (which was number one) and the person emailed back saying that he didn't even know what SEO was and that he hasn't updated the site for months! What the heck?

[ClaireH-184886]

I have noticed a lot of this happening where sites that are not even properly built yet over taking other sites. I noticed a site the other week that had a tiny bit of text saying new website coming soon but it was on page one of google and it was number two in google, i was shocked. But when i checked out the links it had, i could not understand and think it is a bit underhand. they had hundreds and hundreds of links.

I also saw this happen last year and the site ten months later was still not built but was ranking much higher than other sites that had better content

[EGOL]

Great attitude.  That's the first thing needed to attack that type of SERP.

[PracticeFusion]

Best of luck Gary! You're on the right track!

[musicforkids]

Thanks Phil,

It seems I have a create content road ahead of me. I thought being a great site selling quality instruments would be enough. I do see the sites which are above me are purely educational sites or pbs site with no retail involved. I will get to work and map my improvement!

Gary

[PracticeFusion]

It all comes down to the number of links pointing to the sites, as well as the quality (and relevancy) of the sites linking to you all.

After a quick look, your site has a domain authority of 29 with link from 85 domains.

The competitors that rank ahead of you have a domain authority of at least 50 and have hundreds or thousands of sites pointing to them.

On page factors are becoming less and less important. To see a recent study, check out this article: http://www.theopenalgorithm.com/correlation-data/on-page-factors/

I suggest you create some awesome content that people will love, and then use that to do some link building. It will probably be a long process, but also a very rewarding one. All things considered, I think you should feel very good about where you rank now. Keep on keepin' on and move up those SERPs!