Better rank VS Better Title Tag
-
I changed my title tag to encourage a better CTR by looking less keyword stuffed and my rank dropped from #2 to #5. So what do you think is better a title that business name first unlike everyone else who is just keywords first or a more google friendly title that looks like everyone else?
-
I generally use heading of the landing page as the title tag. This makes the title tag relevant to the landing page and it also improves the CTR (provided your landing page handing is really Click worthy in the first place). I use business name at the very end of the title tag and never at the very beginning no matter how big a brand is. I also don't repeat keywords because they don't help SEO wise and make the title tag looks spammy. i hope it helps.
-
Which of these will get the clicks?
FamousBrand.com | Brown widgets in all shapes and sizes.
EgolsLittleBiz.com | Brown widgets in all shapes and sizes.
Famous Brand will get the clicks.
============================
Now, which of these will pull the clicks from a person who is quickly scanning the SERPs?
EgolsLittleBiz.com | Brown widgets in all shapes and sizes.
Brown widgets in all shapes and sizes.
Now you know why I rarely use my biz name in a title tag. People will see it in green in the second line of the Google listing if they really want to know which site they are clicking into.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there better & inexpensive third party website analytics software over Google Analytics?
I've heard there are some third-party software that provide greater depth of information than Google Analytics, such as mouse tracking, heat mapping, video snapshots ect. Can anyone recommend a good program to use? I've tried a basic web-search but there seems to be a great variety of different ones.
Search Behavior | | Justin_hannan270 -
Local vs Global Search Results Yield Very Different Rankings Lately
When I monitor my website's rankings, I always do it from Canada (direct connection) and from the USA (using a VPN in Arizona). I've been monitoring rankings this way for the last 3 years. Most of the time, I got similar results (-5 / +5) from both location. My website is a ".com" and targets an international audience. Lately (is it since Panda 22?), I've seen dramatic differences in rankings from both locations. Some keywords will rank in the top 10 on Google.com (from the USA) while they will appear on page 3, 4, 5 and even lower on Google.ca (from Canada). The thing is, the top 10 results on Google.ca are not even from canadian websites. Fact of the matter, there are even some results from India websites (.in) in the top 10! I understand that Google.ca will give advantage to websites from Canada (or targeting the canadian market / .ca domain name) over international / US websites but there's never been such a huge difference in rankings until lately. Has anybody else experienced this? What are your thoughts?
Search Behavior | | sbrault740 -
Will creating sub folders for foreign versions of the website, remove rank juice from the main site?
Hi, We plan to create sub-folders for our german, spanish and italian language versions. If we do will this pass rank juice to the new sites, but at the same time badly effect our main site, regards link juice/serp? Or is this not such a huge factor in people's experience? Many thanks. James.
Search Behavior | | Quime1 -
Better click through rate in 2nd position?
I'm digging through my Google Webmaster tools and found something really odd. On one particular keyword phrase Google is reporting a higher CTR on the 2nd position over the first. A lot higher. Per Google the 2nd position is getting a 31% CTR. Has anyone else seen this?
Search Behavior | | Thos0030 -
Ranking Problem (my most important Q so far on here)
Hi, I have a keyword which is location specific and without any work doing to it, it ranked page 4 position 7. I did 4 guest posts all in one go and the it moved to page 3 position 5, I then left it for a week (position didn't move) and did another guest post a day after the guest post had been indexed I lost rankings and moved back to page 4, position 4. Has anyone got an idea why this happened? Is it a case its just fluxing and I could see in a few days it come back to page 3 position 2 or do you think I got an initial boost because the guest posts all went up and its just a fluke that it dropped when the 5th one went up? This is a big deal for me because I rely on guest posting a lot, I've even got a copy writer pumping out 500 quids worth of content a month just for guest blogging. I need to understand what is happening, this is one of the most important questions so far on here so I would appreciate some talk on the matter.
Search Behavior | | activitysuper0 -
Has anyone yet seen any Search or User benefits from implementing any Schema tags (as in Schema.org) ? Thanks
Schema tags have been around for a while, am really interested in knowing of any noticeable benefits seen by anyone who has had experience of implementing Schema tags.
Search Behavior | | SimonCullum0 -
Interesting keyword ranking issue
Hello Everybody, Thanks for taking the time to read this post. Without further ado, I'll jump straight to it: http://www.dataclinic.co.uk is the web site of a UK based data recovery company. Historically the site has always ranked well for popular data recovery keywords in the UK, with page 1 rankings for most things data recovery related. However, lately things seem to have changed for our most important phrase "data recovery". We noticed several months ago that Google had started to favour the page http://www.dataclinic.co.uk/data-recovery.htm instead of http://www.dataclinic.co.uk/ when a search for "data recovery" (and similar) was performed. This didn't concern us that much as our rankings remained good. However now, neither of these pages seems to be ranking well when a search for "data recovery" is performed (I gave up at Page 5 - who looks past there when searching?). I would appreciate your input on this please - especially about the following points: 1. Why have these two pages now seemingly disappeared from SERPS when a search for "data recovery" is performed ? 2. Why has Google chosen http://www.dataclinic.co.uk/data-recovery.htm rather than http://www.dataclinic.co.uk ? 3. Is this just something to do with UK results ? 4. Other sites I would expect NOT to see in the top results have started appearing - despite their link profiles etc remaining poor - perhaps Google is doing a bit of reorganisation with SERPS related to data recovery at the moment ? 5. And perhaps, most importantly - do you think we need to do anything about our current lack of visibility ?? As I mentioned, we've always ranked well, so these results are puzzling... Should search results revert "back to normal" in a day or so, or am I missing something and need to take action ?? Thanks for any input on this - we would be very grateful indeed for you help ! Kind Regards, Sue
Search Behavior | | 3Amigos0