Better rank VS Better Title Tag
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I changed my title tag to encourage a better CTR by looking less keyword stuffed and my rank dropped from #2 to #5. So what do you think is better a title that business name first unlike everyone else who is just keywords first or a more google friendly title that looks like everyone else?
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I generally use heading of the landing page as the title tag. This makes the title tag relevant to the landing page and it also improves the CTR (provided your landing page handing is really Click worthy in the first place). I use business name at the very end of the title tag and never at the very beginning no matter how big a brand is. I also don't repeat keywords because they don't help SEO wise and make the title tag looks spammy. i hope it helps.
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Which of these will get the clicks?
FamousBrand.com | Brown widgets in all shapes and sizes.
EgolsLittleBiz.com | Brown widgets in all shapes and sizes.
Famous Brand will get the clicks.
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Now, which of these will pull the clicks from a person who is quickly scanning the SERPs?
EgolsLittleBiz.com | Brown widgets in all shapes and sizes.
Brown widgets in all shapes and sizes.
Now you know why I rarely use my biz name in a title tag. People will see it in green in the second line of the Google listing if they really want to know which site they are clicking into.
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