Any opinions about the common anchor text?
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Hey guys so I was reviewing my website to make sure there are no exact anchor texts repeated throughout the site.
But I was wondering what are your thoughts about the common (and useless) anchor text like "read more", "learn more", "see more information", "contact us", and things of that nature. These are usually repeated across the majority of sites out there, how does Google differentiate between over optimized anchor text and these common anchor texts?
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I wouldn't worry too much about those. Just focus on keeping your site natural.
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You are going to see very little benefit from optimized anchor text on internal links. Use the anchor text that will most encourage your users to keep clicking through. This doesn't mean necessarily "read more", though. Think about calls to action in anchor text that are more compelling.
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These common or 'useless' anchor texts are what search engines grew up with. Before marketers started using anchor text to manipulate search engines, "read more," "learn more" etc was fairly common. Try focusing less on anchor text and more on the proximity of words around anchor text instead.
I'm not sure how Google differentiates between the two, but then again I don't really care because I don't use anchor text to improve rankings. I let my quality content do that.
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