Using AJAX to get a meta description to show up
-
We're unhappy with the meta descriptions google is picking up for our links in SERPs so have started using AJAX to stream in the content google was previously picking up for meta descriptions.
This worked and it doesn't seem to have impacted traffic coming to our site, however since the day of that change our bounce rates have gone up significantly, even for pages that we did not push this change to.
Is it possible that doing this caused Google to treat our site differently site wide? Is there anything we should be cautious of when doing this?
I know the bounce rates could be impacted by users being better prepared by the google meta descriptions, however it doesn't explain what's happening to parts of our site that we didn't do anything to.
-Billy
-
1. Yes
2. Using google analytics
3. Google organic search.
4. It's not site wide but it's prevalent on pages that we did not do the AJAX change to
Thanks!
-
"so have started using AJAX to stream in the content google was previously picking up for meta descriptions"
Do you mean you are using AJAX to display some of the content on your page so Google won't use the content as the snippet in the SERPs?"since the day of that change our bounce rates have gone up significantly"
What are you using to measure bounce rates?"Is it possible that doing this caused Google to treat our site differently"
By Google do you mean Google Analytics or Google organic search?In summary you are saying that you made a change that influenced what text Google shows as SERP snippets (only for some pages) and that has caused your entire site's bounce rate to increase?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Products and Services - Reselling - What about the description?
Hi, Let say there is a company which resell products and services of other companies. What do you think should be the strategy for putting the description of every service/product? 1. Should I copy the text from the original website and paste it on my page. In this case we get a website that has a lot of copied content, although it is a valid content. I notice that this is quite popular practice with local distributors who sell products of other (multinational) companies. If so, should I rel=canonical to the original product? But than I wouldn't rank for this product on local market right? 2. Should I come up with original descriptions? Would that give me and advantage over the websites that have copied the description from other pages? Appreciate your answer!
On-Page Optimization | | LeszekNowakowski0 -
Meta Description Question
Hi, Lets say you have a 1000 pages, is it ok to generate a template meta description and flip the keywords depending on the page? For example: Red Shoes page: Buy Red Shoes at amazing prices. We have a large range of Red Shoe sizes available. Blue Shoes page: Buy Blue Shoes at amazing prices. We have a large range of Blue Shoe sizes available. Thoughts?
On-Page Optimization | | Bondara0 -
Can you change meta description at any time without loosing rankings?
I'm wondering if it is possible to change the meta description of a page on your site at any time without it affecting rankings on google? Is it only changing how my SERP looks? Or could bad things happen to changing your meta description? Appreciate all opinions on this one, thank you guys!
On-Page Optimization | | danielpett0 -
How to get rid of those duplicate pages
Hi eveyone Just got my first diagnostics report and i got 220 duplicate page titles and 217 duplicate content pages. I know why this has happened it is because i did play about a bit and did originally have:- www.mydomainname.com/index.php/alpha Then i change the page path to:- www.mydomainname.com/alpha Then i change the page path to:- www.mydomainname.com/category/alpha So now when i get crawled i have 3x duplicate page titles, descriptions and page content. Even when i have put 301 redirects to my preferred domain path. Which is hurting my seo, right? How do i stop theold domains from giving me these bad reports? The site is on Joomla Thanks guys Oujipickle
On-Page Optimization | | oujipickle0 -
How should I fix my short meta descriptions?
I recently added meta descriptions to several community-supplied pages for our open source website http://spree.tw/N53HuO Google Webmaster Tools is complaining/warning that the meta descriptions are too short. The descriptions are being supplied by our users and they typically do not lend themselves to anything much longer than what is being entered already. I was thinking of adding some text to the end of the meta description. Something like "This is one of many third party extensions for Spree supplied free of charge by our community" or something else like that. Is it acceptable practice to reuse a snippet in your meta description like this? Do you suggest other alternatives? Since meta description doesn't affect page rank can I use terms that I'm trying to rank for on my home page without cannibalizing my link juice? TIA, Sean
On-Page Optimization | | schof0 -
Quickest Way to get indexed?
We would like to index a new site on all major search engines. What is the quickest way to do so?
On-Page Optimization | | ClaytonKendall0 -
Meta Description not displaying in Google
Hi Mozzers, I have a client that wants to change the way the meta description for some of his pages is being displayed. I've tried using the NOOPD and NOYDIR tags and its not worked. This isn't the client but perform this search in Google.ie - "accommodation newry daft" you get this result - http://www.google.ie/#hl=en&sclient=psy-ab&q=accommodation+newry+daft&pbx=1&oq=accommodation+newry+daft&aq=f&aqi=&aql=&gs_sm=e&gs_upl=11197l11712l2l12016l5l5l0l0l0l0l186l851l0.5l5l0&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=f5c640577bb5a285&biw=1600&bih=775 See how Daft.com (2nd results down) has the text "10+ items" in the description- my client has this as well as do many other competitors but its not present in the meta description tag. Anyone know how to get rid of this and get the good old meta descrition in the SERPs? Thanks BUsh
On-Page Optimization | | Bush_JSM0 -
Getting 403 error in forum
Hi all, I am getting 403 error for my site where it is throwing error for the following url http://www.topuniversityforum.in/members/member id/ignore and it is showing 7 similar url for 7 user ids. I want to know how can i resolve it and if it is going to have any negative effect on its ranking.
On-Page Optimization | | akhilendra0
