Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org and Testimonials
-
Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?
-
What exactly are you trying to achieve? No rich snippet markup from schema.org is required to embed a testimonial into a page. If you are intending to provide additional information to a search engine which helps gather a better understanding of what your website is and does so they can display markup in the search results, then this would be where you would use the appropriate markup.
You may want to research the rich snippet markup for reviews to see if this is appropriate for what you're trying to achieve. It may be useful to read my other response to a schema related question I wrote a few moments ago too.
-
If it's a testimonial of an company I believe you use the Reviews fields with Organization as the Thing.
So if you take the example page on Schema.org (below) and swap out the Product for an organisation you should have it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ogranization Schema/Microformat for a content/brand website | Travel
Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
Intermediate & Advanced SEO | | ds9.tech0 -
How does educational organization schema interact with Google's knowledge graph?
Hi there! I was just wondering if the granular options of the Organization schema, like Educational Organization (http://schema.org/EducationalOrganization) and CollegeOrUniversity (http://schema.org/CollegeOrUniversity) schema work the same when it comes to pulling data into the knowledge graph. I've typically always used the Organization schema for customers but was wondering if there are any drawbacks for going deep into the hierarchy of schema. Cheers 😄
Intermediate & Advanced SEO | | Corbec8880 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Is it possible to have organization markup schema for sub domain ? and how should it look like ?
Can we have organization markup schema for subdomain ? For example if my main domain is xyz.com and subdomain is sub.xyz.com If i plan to have organization markup schema for subdomain how should it look like ? Should the markup schema must have main domain url or sub domain url in markup schema ? Should it be like this ?
Intermediate & Advanced SEO | | NortonSupportSEO0 -
Should I use https schema markup after http-https migration?
Dear Moz community, Noticed that several groups of websites after HTTP -> HTTPS migration update their schema markup from, example : {
Intermediate & Advanced SEO | | admiral99
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "http://www.your-site.com"
} becomes {
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "https://www.example.com"
} Interesting to know, because Moz website is on https protocol but uses http version of markup. Looking forward for answers 🙂0 -
Schema markup for video playlists?
We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?
Intermediate & Advanced SEO | | nicole.healthline0 -
Moving from a .org to a .com
We have been a .org website for as long as the web as been around. We just recently got the .com for our organization and wondered what the transition process would be like. We offer a lot of content to help parents with parenting and so as a content driven site we have about 13k external links and 1,200 linking root domains links to our site. Will we loose all our links in the transition to the .com? Is there a way to do this well that helps our brand and also retains our google ranking? Thanks so much for any and all help.
Intermediate & Advanced SEO | | movieguide0 -
When to Use Schema vs. Facebook Open Graph?
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
Intermediate & Advanced SEO | | Allie_Williams0