Nowadays is it fundamental renaming images for SEO?
-
Its it fundamental nowadays renaming images for SEO?
Many photos are on top positions without being renamed like: mykeyword.jpg but can be 9876986.jpg instead.
Doesn't itcount much more the contest in which they are such as text around photos, descriptions and context from internal and external linking pages?
Renaming everyphoto, in every gallery can be considered over optimization?
Is there any study showing the impact the single factor of renaming a photo in a page?
Thanks
-
Hi Paolo
I think your best bet is to name the image file as accurately as you can, without intentionally trying to keyword stuff it. Name it something useful as if a person should get an idea of what the image is just by reading the name. And don't make it too long.
I'm not a complete image SEO expert - but here's some resources you should check out first;
Renaming every photo is not over-optimization if it makes it easier for the user. Like I said, just don't keyword stuff the name
Hope this helps!
-Dan
-
there are other things google looks at in a photo beside the name im sure they have an originality check as well as they check the text around the image to see what the image is about but If you want to for sure get the image indexed make it original and rename it alt tag it and put some text about the image beside it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Optimizing images and more for page speed
Hey everyone! I run a comparison/affiliate site for men's clothing. On the side of that, I have a Squarespace site for inspiration, articles and outfit pictures. I've tried to optimize site speed for the Squarespace site without much success. I've run all pictures trough JPEGmini to decrease file size but it doesn't seem to be enough. Below I attached the result I got when I run one of the pages trough Lighthouse and GTmetrix. Do you have recommendations of what I can do to improve the results? Is it a good idea to use next-gen formats for pictures as Google suggests as an example? Kind regards,
On-Page Optimization | | JonastriesSEO
Jonas XU131T0.png sPD3w13.png1 -
Background Images and ALT text
We pretty much exclusively use background images for our sites. How do I add in alt text? I tried a Google search for this issue and the best answer I could find was "Use the 'title' tag in the containing div", but that was from 2010. Is there a better way to do it? And no, we're not going to switch to using standard images, because background images are way more slick for UX.
On-Page Optimization | | MichaelGregory0 -
How important are image file names
Hi, How important do you think the image file names are for image search?
On-Page Optimization | | jjtech
I know it used to be the best practice a while ago but is it still important? Thanks in advance, JJ0 -
Do Parent Categories Hurt SEO?
I have parent categories and subcategories. Will it be harder for the subcategories to rank well because they have a parent category? The URL is longer, for one. I am just wondering if I should not have parent categories. I have one category page doing really well and I am trying to boost the others (most of which are subcategories) and this is a concern for me. Thanks! Edit: I also have a category that has 2 parent categories. I want it automatically in those 2 categories and one of its own. By itself it is very important keyword. Is this ok or should I have it be a parent category?
On-Page Optimization | | 2bloggers0 -
Author snippet image in results, question!
Hi, Quick question really, I can see how a Google+ profile picture showing up in the results can increase CTR and even trust but would this be a no no for a normal website? I mean if you had a website which offered personal training, so a brand rather than an individual would you not use this snippet? I've seen some website, even ecommerce sites using this tag to just increase their CTR.
On-Page Optimization | | Bondara0 -
SEO for luxury brands!?
Hi all, It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank! 😉 Just wondering - how would be the best to approach such kind of terrible situation? Regards, Jungle
On-Page Optimization | | Jungles0 -
Do JSON feed / XML Feeds have any SEO benefits?
We are looking to use a 3rd party customer review provider and I have been told by their rep that it has a feature which allows us to display reviews placed with them about us on our website via JSON feed or XML feed (I have limited technical knowledge so have no idea what this is but am hoping our developer does!) I wanted to ask whether providing data in either format has any SEO benefits? My initial thoughts to provide customer reviews was to be useful to the customer and be useful for search engines as it will be continually updating user generated content (?) Any help on this would be greatly appreciated.
On-Page Optimization | | jannkuzel0