Organizing Website Content
-
Hey everyone!
I am looking for some opinions on organizing website content. Here are two thoughts. I am open to alternative suggestions as well. Thanks for any consideration in this matter!
**Aviation Supply Store Thought A **
**Helicopters Airplanes Rockets **
Helicopter engines Airplane engines Rocket engines
Helicopter Fuels Airplane Fuels Rocket fuels
Helicopter Accessories Airplane Accessories Rocket Accessories
Aviation Supply Store Thought B
Engines Fuels Accessories
Helicopter Engines Helicopter Fuels Helicopter Accessories
Airplane Engines Airplane Fuels Airplane Accessories
Rocket Engines Rocket Fuels Rocket Accessories
I simply chose aviation as an example. I'm just having difficulty deciding on how best to catagorize.
Thank You!
-
Boomajoom, I like that idea. Space is a little bit of an issue right now, but I will keep that thought around for a while. Thank you!
-
I am wondering about the possibility of duplicate content as well. In terms of key word research. They are all pretty strong. Hmmm, I am going to be giving it more thought for now. Thanks again.
-
Hi Mark, thanks for the reply. I was thinking the same thing; although I was also worried a bit about duplicate content issues as Margarita S has mentioned. Titles and Headings could be fairly similar excluding the aircraft type. Could this be a duplicate content issue?
-
Agree with the suggestion about doing keyword research. Assuming that checks out for you, why not categorize according to both ideas? Have the largest volume categories at the top, say thought A, and do the thought B categories in a sidebar?
-
Hi Quilbur,
Honestly, the best suggestion I have for you is to do some keyword research and get a sense of how your target audience is searching for the content you have. I think that will be the most useful way of doing it. Also, assess if there's some overlap on the content you have. Would you be duplicating content if you talk about "helicopter fuels" and "airplane fuels"?
Hope this helps!
MS
-
Quilbur- You always want to categorize by the most specific heading......this will always help you in both paid and organic search results.......
Airplane, helicopter and rocket are much more specific search headings....then your subheadings of engines, fuels and accessories make more sense as secondary keywords........
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
75% Overnight Drop in Organic Search Traffic
On April 10th my organic search clicks dropped 75% overnight. I have never seen anything like it. What Google algorithm change could have caused this? I have no manual actions and my indexed page count is about the same. I have noticed that several queries that I was number one for including my brand have dropped by anywhere from two to ten spots. The brand dropping out of the first spot is what really gets me. There is nothing similar to it at all. My speed score is moderate, so I don't think that is it. My site was down most of the day on the 9th or 10th, but that has never caused a drop in search clicks and the next day they were about the same. I noticed that the CDC now occupies the number one spot for my brand. Even though the exact brand name is nowhere in the text of the CDC page. I think this might be due to Google trying to help official health organizations do better due to COVID19, but the queries I have dropped on have nothing to do with Coronavirus. Also, none of my other sites have seen this type of problem. Only the health site seems affected. I recently did a press release campaign and my link counts are up, so I don't that is it either. The brand page is https://stdcarriers.com and an example of an effected query is Celebrities with STDs.
Algorithm Updates | | STDCarriers0 -
What does it mean to build a 'good' website.
Hi guys. I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well. What does this mean in more practical terms? (Context... I've found some sites rank much better than they 'should' do based on the competition. However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1). I can only put this down to there being 'good quality website' signals lacking in the latter example. I'm not a web developer so the website was the pretty basic WordPress site.)
Algorithm Updates | | isaac6630 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Images added to website automatically become URLs - is this an issue?
Hello Mozzers! I've just been trawling through a website and noticed all of the images had their own URLs. There's a bespoke CMS and that's how it works with images... So out of 1447 urls, 1314 are images. Firstly, is this an issue / problem from an SEO perspective. If it is, how should I deal with it? Thanks in advance, Luke
Algorithm Updates | | McTaggart0 -
Am I doing enough to rid duplicate content?
I'm in the middle of a massive cleanup effort of old duplicate content on my site, but trying to make sure I'm doing enough. My main concern now is a large group of landing pages. For example: http://www.boxerproperty.com/lease-office-space/office-space/dallas http://www.boxerproperty.com/lease-office-space/executive-suites/dallas http://www.boxerproperty.com/lease-office-space/medical-space/dallas And these are just the tip of the iceberg. For now, I've put canonical tags on each sub-page to direct to the main market page (the second two both point to the first, http://www.boxerproperty.com/lease-office-space/office-space/dallas for example). However this situation is in many other cities as well, and each has a main page like the first one above. For instance: http://www.boxerproperty.com/lease-office-space/office-space/atlanta http://www.boxerproperty.com/lease-office-space/office-space/chicago http://www.boxerproperty.com/lease-office-space/office-space/houston Obviously the previous SEO was pretty heavy-handed with all of these, but my question for now is should I even bother with canonical tags for all of the sub-pages to the main pages (medical-space or executive-suites to office-space), or is the presence of all these pages problematic in itself? In other words, should http://www.boxerproperty.com/lease-office-space/office-space/chicago and http://www.boxerproperty.com/lease-office-space/office-space/houston and all the others have canonical tags pointing to just one page, or should a lot of these simply be deleted? I'm continually finding more and more sub-pages that have used the same template, so I'm just not sure the best way to handle all of them. Looking back historically in Analytics, it appears many of these did drive significant organic traffic in the past, so I'm going to have a tough time justifying deleting a lot of them. Any advice?
Algorithm Updates | | BoxerPropertyHouston0 -
Large number of thin content pages indexed, affect overall site performance?
Hello Community, Question on negative impact of many virtually identical calendar pages indexed. We have a site that is a b2b software product. There are about 150 product-related pages, and another 1,200 or so short articles on industry related topics. In addition, we recently (~4 months ago) had Google index a large number of calendar pages used for webinar schedules. This boosted the indexed pages number shown in Webmaster tools to about 54,000. Since then, we "no-followed" the links on the calendar pages that allow you to view future months, and added "no-index" meta tags to all future month pages (beyond 6 months out). Our number of pages indexed value seems to be dropping, and is now down to 26,000. When you look at Google's report showing pages appearing in response to search queries, a more normal 890 pages appear. Very few calendar pages show up in this report. So, the question that has been raised is: Does a large number of pages in a search index with very thin content (basically blank calendar months) hurt the overall site? One person at the company said that because Panda/Penguin targeted thin-content sites that these pages would cause the performance of this site to drop as well. Thanks for your feedback. Chris
Algorithm Updates | | cogbox0 -
What is the best way to organize a catergory for SEO purpsoes?
I work for a organic vitamin and supplement company and we are looking to rank for our categories by making more specific categories. For example we are going to try to add under the category "vitamin d" some smaller more relevant (longer-tail) categories like "spray vitamin d" and "vegan vitamin d" and try to rank instead for these searches and also searches containing words that we already have more authority from Google like "natural" or "organic". I know that putting the product pages a level deeper will only hurt us so I want to avoid that but I'm wondering if anyone has some advice on how to organize categories for longer tail keywords that we actually have a chance to rank for. Any help to figure this out would be greatly appreciated. Here is our page as it is currently, like I said we want to create sub categories that are effective for SEO, but also make searching and navigating the site easier. http://www.mynaturalmarket.com/Vitamin-D.html Thanks, ThatKwameGuy
Algorithm Updates | | ThatKwameGuy1 -
Old website, new domain name
Hi, We have an old website which is currently being 301'ed to a new domain name / bespoke e commerce website as we're rebranding and having an increase in the range of products we will be selling. My question is can we keep the original e commerce website selling the original products under a new domain name and escape duplicate content issues with the product descriptions as we have copied & pasted product descriptions to the new website ? I'm looking to the future and building another domain name will help with future expansion plans / thoughts. Both websites are registered to us at the same business address if this helps. Please feel free to ask questions if I haven't worded this very well! Many thanks in advance.
Algorithm Updates | | OliverBainbridge0