Home Page SEO
-
Hi!
We recently re-designed our home page in early March. After Google panda, we re-tweaked it again, before we take it live, we really want to get some expert's opinions. We would be grateful for any comments/suggestions/feedback, particularly in the following area (you will need to click a few times to get the page to real size):
- is the bottom content ok? please scroll down all the way.
2) We used semantic keywords for 5-6 anchor interlinks to the same page to promote core products from the home page. Is this too much?
- 80% links on the footer is a repetition of header navigation links, do these footer serve any SEO value or is it over - optimization?
Here is the URL:
https://www.dropbox.com/gallery/36547134/1/WebDesign?h=109d4a
Thanks a lot!
-
I would tend to agree with Phil.
The bottom content doesn't feel natural, at the end of the day a homepage cannot be all things to all men, use your internal pages and blogs (if you have them) to target some of your lesser keywords and let your homepage focus on your big hitters.
You should take a look at this Panda centric White Board Friday, it covers a lot of common SEO bad practices, i think a couple of these may be applicable to your proposed website.
I hope this helps, as its a jungle out there right now!!
-
-
If it were my site, then I would remove the bottom content. It's formatted in such a way that as a visitor of your site, I would never read it. It looks like legal text, or text that is just there for SEO. If it is there just for SEO, then I think you're better off targeting those keywords on different pages. For example, target "fairy costumes" on a fairy costumes page...rather than your homepage.
-
From my experience, internal anchor links don't correlate well with search rankings. For that reason, I think you should use the anchor text that is best for your user. If that also happens to help your SEO then great. If not, then I wouldn't worry about it.
-
The footer links serve no SEO value if you already link to those pages. If you link to the same page multiple times, then Google will generally just use your first anchor text.
-
-
Please see answers in Bold.
- is the bottom content ok? please scroll down all the way. --- **The content is good. It should help your homepage rank for a lot of long tail keywords, provided it's optimized for them. **
2) We used semantic keywords for 5-6 anchor interlinks to the same page to promote core products from the home page. Is this too much? - Anchor Texts to the same page won't help. If I were you, I would rather send 5-6 important links to the most important (different pages). Multiple links to the same page from your homepage won't help IMO.
3) We repeated footer path the same as the header fly window (same link, same word), is this over-optimized? If not, does it serve any SEO? -- I don't understand this part of your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic pages on a static html pages websiite
Good evening everybody. I am new on SeoMoz that I find very helpful in my work. I am not a web developer so please excuse me if my technical language is poor.I have an issue that maybe you can help me to solve. I work for a company who has a website, which is old and very well positioned on google for the most important keywords for the field of the company I work for (dentistry). It is a website made some years ago and it's made of static html pages.I would like to add a section in my website where I can post articles, like a blog (I think of a wordpress-style website) with daily posts (so with a dynamic page). Is there a way to do this without modifying the structure of the website and without losing pages, urls and ranking? We're on the first google page for many keywords of interests in our city and it would be a great damage for us to lose those positions.Thank you very much!
On-Page Optimization | | adec0 -
Meta name and other data on home page
I am in the process of building a new website with wordpress to replace my static HTML site but cannot find out where to place my meta data such as meta name (google verification etc) on the home page. Using Yoast SEO plugin and all I can find is place for title and meta description. Anyone have any experience with this SEO problem? thanks
On-Page Optimization | | casper4340 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0 -
Drupal SEO Question
Still trying to get a handle on all this...a lot to figure out! My site is Drupal and a few weeks ago I had my developer install an SEO Module so I could add a meta description and keywords for my pages. I have done that for the majority of the landing pages and the product pages as well. Earlier I posted a question about the use of adding the meta description and keywords to each product. The answers were mixed and pointed out the problem of the duplicate content which I am trying to figure out how to fix. BUT...when I went through my On Page Analysis grading for my campaigns one of the reasons my grades were low were because of the use of meta keywords tag. That the search engines ignore them and competitors can use them against you. So now I am thoroughly confused. I should optimize each product page with the meta description and keywords or i shouldn't? Keywords should show up in the title tag and the content....anywhere else? Help! Thanks much, Shara
On-Page Optimization | | Confections0 -
Page URL Hiearchy
So I have read on here that page URL Hiearchy is important. My question is from a search engine standpoint which of the following methods would be the best to use (or another if not listed) COMPACT and naturally hierarchical MountainBiking.com MountainBiking.com/adventures ( a list of the pages below ) MountainBiking.com/adventures/in whistler (for each page) MountainBiking.com/adventures/in utah OR VERBOSE but reptetive MountainBiking.com MountainBiking.com/Mountain Biking adventures ( intro + a list of the pages below ) MountainBiking.com/Mountain Biking Adventures/Mounting Biking adventures in whistler MountainBiking.com/Mountain Biking Adventures/Mountain Biking Adventures in Utah It seemed like the blog I read suggested the compact form, but it seems to me that the verbose (though admittedly a bit clunky) seems better so far as exact keyword match etc. Experience and or advice on this?
On-Page Optimization | | bThere0 -
Landing Pages for Generating Leads - Must They Be Optimized for SEO?
Question about landing pages: There are landing pages created just for classified advertising. They are stand alone pages. And, are not linked to website (although one can
On-Page Optimization | | BlueBird33
get there via the url) The purpose of these pages is to generate leads. They are keyword rich in title, head and content Content varies, only by 30% Should those pages be optimized like websites? They have a nofollow tag, is that enough? Thank you for taking the time to answer. Peggy0 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340