Hi, we are considering a new site revamp to go live in 3-4 months. How much effort should we put into fixing what is wrong with our current site? We are a new SEOmoz user. Thanks
-
-
From what Rand said on the last white board Friday, marketing and sites like yours are taking the biggest hit since post penguin update.
I would say for sure fix the current errors now but in the mean time it is a fact your new rankings will take time organically ...
So I would combine your new SEO campaign with a healthy and aggressive social attack as well.
Offering a great give away like play off basketball tickets or something else through your blog/facebook and drive the audience stimulation - this does nothing to much for rankings but HUGE for traffic and word of mouth. * the playoff tickets are a bit of an investment but paying off for clients of mine.
Start to push a lot of "fresh" content through a blog tied to your site and also be sure to post the Post URL to - Facebook, Twitter, Google + as they are imperative to a healthy algorithmic crawl.
Welcome to the SEO world ;o)
-Chenzo
-
No. B2B software sales with long sales cycles. We also have to consider that we have multiple country domains for our brand.
Thanks for your help
-
Are you and E commerce site?
-
Thanks Steve. Good point. We are a B2B software provider and our landing page strategy and content is also a big focus. We're currently looking at marketing automation tools so that will also have to be factored into our decisions/evaluation.
-
New site CMS or design strategy will start soon. We are currently evaluating options. Any good suggestions would be helpful. The only CMS I've had experience with has been Wordpress. Thanks!
-
Are the problems fixed in the new site?
-
I would say to look at it from a business perspective... how much revenue is generated from your existing site and will does it justify fixing it for just a short period of time, or would you be better off using that time planning and researching to ensure the new site is as good as it can be?
-
Thanks Todd! Good point...From Crawl Diagnostic is it showing:
2,126 Errors:
- split evenly between Duplicate page content and page title
1,111 Warnings:
- 85 Long URLS
-557 overlly dynamic URL
-
146 Temporary redirect
-
14 element too short
-218 too many on-page linkes
- 83 missing meta description
Thanks again
-
Personally I would put a lot of effort into fixing what maybe wrong with your old site. This will help you in the transition so you can launch with a good presence. Can you clarify what you think is wrong with your site it maybe be helpful for other people to help answer this question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Titles and User Intent
Hi all, Just a question re: Titles. Does adding terms like "buy online" to the title for ecommerce websites change the way Google ranks you? For example: Blue Flowers | Flower Palace Buy Blue Flowers Online | Flower Palace Would the second title appear higher for people in the buying phase of the sales funnel, and lower for people in the research phase of the buying funnel? Or will it not matter?
On-Page Optimization | | Onlineorders0 -
Translated the site but traffic is not coming
Hi, We've build a lawyer directory website (www.iranianlawyers.com) which already has good Google rankings for related terms (Ex. Iranian lawyers, Iranian lawyers california, etc). About 1.5 months ago we translated the site to Farsi and published it online: www.iranianlawyers.com/farsi However we have yet to see any new traffic generated from those pages. The website has a decent back-link profile and there are no almost no competitors in our space with translated pages. Would someone please take a look at our translated pages and let me know if there are any major on-site issues that you see that we need to address? I've checked for noindex or nofollow tags but they dont seem to be an issue. Not sure if I'm missing something here. Thank you very much
On-Page Optimization | | Heydarian0 -
On Site Errors
HI Folks I'm monitoring a small Australian site bluetea.com.au . Currently I have a SEO specialist who does month onsite maintenance work for this site. However each month I continue to see errors in webmaster tools... as an example, currently webmaster tools suggest we have 21 short meta dic and 26 duplicate title tags..... Examples given are Short Meta Discp /cleaning-products-and-our-health/toxic-cleaners/ /colour-consultant/fushia-door/ /portfolio/parisian-apartment-black-kitchen/parisian-apartment-black-kitchen/ Duplicate title tags <a id="zip_0-anchor" class="zippedsection_title"></a>concrete-kitchen | Blue Tea Kitchen Designs /kitchen-trends-and-material-innovation/concrete-kitchen-2//kitchen-trends-for-2013/concrete-kitchen/<a id="zip_1-anchor" class="zippedsection_title"></a>Potts Point Kitchen | Blue Tea Kitchen Designs/portfolio/potts-point-kitchen//portfolio/potts-point-kitchen/pott-point-kitchen/My SEO tells me that he has solved all these issues but after one or two months they still remain in webmaster tools... can anybody help me understand why?Thank you
On-Page Optimization | | PHD0 -
Locating broken links on site?
Hey guys, I'm using Screaming Frog to help locate some broken links on a client's site and I've managed to pick up two. However, I can't seem to find whereabouts they're located on the site in order to fix them! Is there a way I can do this? Cheers!
On-Page Optimization | | Webrevolve0 -
E-Commerce Site - Duplicate Content
We run an e-commerce site with about 250,000 SKUs. Certain items, such as a micro USB car charger, will be applicable to several different phones. Example: http://www.wirelessemporium.com/p-165787-samsung-galaxy-proclaim-illusion-sch-i110-heavy-duty-car-charger.asp http://www.wirelessemporium.com/p-165856-sony-xperia-ion-4g-lte-att-heavy-duty-car-charger.asp As one can imagine with so many items, unique content for each item description page can be a challenge. What would be the best way to address this on a large scale?
On-Page Optimization | | eugeneku0 -
Error is not going away and crawling
I have fixed an error but its still showing in red as error. Im totally new to SeoMoz and to SEO in general so im not sure how this tool works. Did I fix it correctly or not if its still showing? It was a broken link and now it links up to another page. Do I just have to wait? My website only has 8 pages and on the dashboard it says crawled 8 pages but it takes up to a week for a full crawl? Im really confused. Thank you in advanced!
On-Page Optimization | | Pixeltistic0 -
Looking to Buy a New Domain for 10 Years
I want to Know, for how much year i should buy a new domain for optimal SEO Results. Should I Buy it for 3 Years, 5 Years or 10 Years
On-Page Optimization | | Ganesh340 -
Does putting content in tabs devalue it at all?
Hello! Still very new to the SEO world and just trying to soak in as much information as I can. The site I work for took a substantial hit with the panda update, so we are looking into adding as much quality content as we can in the upcoming months. With our current site layout, space will quickly become an issue. Assuming the content is relevant and useful for the page, will putting the content into tabs be counter productive or devalue it at all?
On-Page Optimization | | davegtt0