Site Purchase and 301
-
Hello, I just started working with a new client. Since then the client has purchased another company. We have re-branded the new companies home page and 301 redirected the rest of the site's links to the corresponding pages on the holding companies site. Since then the rankings have tanked. I looked at both companies back link profiles and realized that they are quite spammy from the last SEO contractor they hired. That said, the site was ranking fine until last Friday. I was wondering if anyone had seen temporary rankings decrease after 301ing a domain to a different site? Thanks!
-
The reason for leaving the homepage is purely branding. It will eventually be redirected to the holding company's site.
Thanks for the help. Great point of view on how it could be viewed as negative SEO in the 'bots' of Google.
-Greg
-
I would 301 the entire site or let them both live as independently as possible. It depends on your branding strategy, maintaining two sites code, duplicate content on sites, traffic coming to each site, a bunch of factors.
301ing all the internal pages could make the site look like it was hijacked to Google, what is the reason for having only the homepage live?
-
Hi Irving,
Thanks for your response. I hadn't thought of this as a way for a competitor to do negative SEO to another site. It does bring a good concern to light though. From what I have seen, the link farms typically did not have good content, nor were they relevant. While that would be good to harm a site, these two sites are in the same industry which makes the very relevant. I have seen other companies 301 an old site to a new domain before and have no issues.
What would you recommend? 301 the entire site, including the homepage? Or removing the 301's completely?
Thanks for your input.
-
I don't think leaving a homepage up and 301ing the internal pages to another site is a recommended SEO practice.
I have not experienced this first hand but you are theoretically passing bad karma by 301ing an old domain to a new domain so it does seem possible. That being said, seems like a very easy way to do negative SEO, too easy. Simply buy a ton of penalized link farm domains and 301 them to the competition.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Can I Do To Improve The SEO of My Site?
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that. If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing. Website is www.storageunitsoftware.com Thanks in advance.
Technical SEO | | kenturley0 -
Missing 301 redirects
I just had a developer friend call me in a panic, because they had gone live with a new site and found out (the hard way) that they had missed some pages on their 301 redirects. So the pages are appearing in Google but serving 404s. Ouch! So their question was: other than running a report for 404 errors in something like Screaming Frog, is there a way to hunt down ONLY pages serving 404s, then export to CSV so they can be redirected? Anyone got any tricks up their sleeve?
Technical SEO | | muzzmoz0 -
Site address change: new site isn't showing up in Google, old site is gone.
We just transitioned mccacompanies.com to confluentstrategies.com. The problem is that when I search for the old name, the old website doesn't come up anymore to redirect people to the new site. On the local card, Google has even taken off the website altogether. (I'm currently still trying to gain access to manage the business listing) When I search for confluent strategies, the website doesn't come up at all. But if I use the site: operator, it is in the index. Basically, my client has effectively disappeared off the face of the Google. (In doing other name changes, this has never happened to me before) What can I do?
Technical SEO | | MichaelGregory0 -
301 - Specific Domain
In Google our main website page url is <cite class="_Rm">www.wheelchairparts.com</cite> it has 25 root domain links & PA 34. When you go to our website from there, the homepage url is http://www.wheelchairparts.com/store/pc/home.asp it only has 3 root domain links & PA 27. Do I need to add a 301 Redirect here? What kind of redirect is on it now? Thanks, - Mike Bean
Technical SEO | | Mike.Bean0 -
Site is not displaying in Search Engines
My site is www.deoveritas.com it is in magento framework and it has a blog section in wordpress. When I enter Site:www.deoveroitas.com in google it shows all blog links in search result. The homepage and other innerpages are not getting displayed in search results at all. I even tried searching for www.deoveritas.com/about-us and it displays blogs in result. Checked Google webmaster fetch as google and it was index and successful. Can you please help me with this. Is my site de-indexed or banned by Google? the same issue is on Bing and Yahoo search engines too. Please help Thank you.
Technical SEO | | tpt.com0 -
Will rankings for my micro site rank better if I 301 redirect it to my main site?
This is my first time asking so I will try to be as clear as possible. Ok, I have a micro site that is an (exact match domain) and the domain is a couple 3-4 years old and ranks very well for several search terms. The main two terms it ranks for are like this. houses for rent in XXXXX XXXXX homes for rent (XXXXX equals a city name) The issue is this site has no backlinks, zero advanced SEO, I only did basic optimization to it when i set the site up. Even site structure, url structure all are not good.
Technical SEO | | Robbie8299
The only page I have ever even seen rank is the main root url. But with all that the site does really good in the top 1-2 results for key search terms. Now, I have a main site that is a very big site that has steadily been climbing in search terms every month with great backlinks, optimized for the city and all.
It currently ranks on second page for the listed search terms listed above. What I want to do is 301 redirect this microsite to my city page on my main site that is much better optimized for the key city terms.
The 301 redirect would point this "root domain" (mymicrosite.com) to my city page that looks like this. www.mymaindomain.com/city/XXXXXXX If I do this will Google rank my main URL city page as well as it ranks this microsite with zero links, seo, etc, etc. What happens if it does not? Will I be able to turn off the 301 redirect and keep the microsite rankings? My main reason for wanting this is I want this city page to rank well and I only want to optimize one site instead of both. Any help would be great!0 -
Site Disappeared off of Search
A friend of mine has a site (http://bit.ly/q4iWkM ) that was ranking number one for their key word (Drimnagh() and has now completely disappeared off of the ranking. I did some checking and can't see a problem. She does have duplicate meta and titles throughout but this shouldn't be a punishable offence that I know of and is something that I am going to correct with a quick plugin install. I couldn't see any redirects or code stopping search either. When you do site:URL it shows up OK as well. She is client of mine (for website not for SEO) and she is really upset about it so any help from the forum would be appreciated. This isn't even a site I did but you couldn't get a better person to work with so I am eager to help where and if possible. Guinness all round if someone solves it next time you are in Ireland
Technical SEO | | kdaly1000 -
How to do a no follow on site search
We have a site search that is causing a huge amount of errors as the SEOmoz crawler is showing these as duplicate content. Our first thought was to do a no-follow on the site-search directory, but we realized that the site search is /site-search.aspx and URl strings appear at the end for hundreds of pages. How dow we/how can we no-follow an undetermined amount of URL strings?
Technical SEO | | Apptixweb0