Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!

[RochelleRietow]

Hey all!

I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following:

• Organic SEO
• PPC across multiple channels (Google, Bing & also social sites like Facebook)
• Remarketing & Display marketing
• Banner ads
• Retargeting

We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much!

What do you guys think? What's your experience been?

If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency.

Thank you all for your help It's greatly appreciated!!!!!

[RyanKent]

Got it! Thanks for the clarification Keri.

[KeriMorgret]

Ryan, I'm guessing that the OP is referring to display/banner ads, and to using remarketing/retargeting practices. Just like if you visit SEOmoz from another computer (where you're not a pro member) you'll find Roger following you all around the web, that's one form of retargeting.

[goodlegaladvice]

lolz  thats about 1/2 of what i do at work but to be honest a team effort really helps one person can do that because is mainly managing services. '

But if you want to be the best in both adwords & SEO you should have 2 people working together

We just went from just me to now 5 part time people + me

[RochelleRietow]

Thank you! Conversion Optimization across eCommerce / our company's sites is also something we'd like a potential candidate to be able to do...Where do you think that falls?

[Mark_Jay_Apsey_Jr.]

Rochelle-

Not asking for too much if you find the right person.  People that have been doing running an internal digital marketing department for 7 years or more have been forced to have experience in both on-page and off-page optimization as well as PPC/SEM.  Remarketing and display marketing is just another extension of PPC because converting leads and follow up "drip marketing" are a natural extension of lead generation and conversion.

Should be a Digital Marketing Director or with the assumption that the position is internally focused on supporting all of your company "lead generation" initiatives probably makes sense as Director Business Development-Digital Marketing.

Feel free to Private Message me to discuss what you are looking for and what the position entails. I might be able to help you and I am based out of Michigan.

Hope this helps.

Thanks- Mark

[Capote]

Hi Rochelle, Digital Marketing Manager (or even Online Marketing Manager) works imo.

Wondering if this is 2 roles though? Obviously depends on size of company/client types and demands but in my experience, SEO is often more suited to someone a bit more technical (e.g. can work through site/crawl errors for instance) whereas the SEM/remarketing role is a bit more sales/commercial focussed.

(just my thoughts - hope this helps)

[RyanKent]

Hi Rochelle,

I am not clear what you have in mind for "Remarketing and Display marketing". It sounds like physical displays that might be located in stores?

With respect to job title, as you shared they vary greatly from one company to the next. When I hear the word "manager" I think of managing people but then others may share a different view. I can only recommend providing a job title which most accurately reflects the duties of the position.

Congratulations on your expansion and good luck.