Can I Trace The Keywords From a PPC & SEO Campaign That Brought The individual To My Site Without Using a Call Tracking Service?
-
Hi All
I was wondering if it is possible to trace the individual keywords/key-phrases that someone has used to get them to my pages/site and if they came in from PPC or SEO, preferably without having to use a call tracking service, code under number, or multi-telephone line system?
Regards
Nic
-
Hi Todd
That sounds great! I will give it a go!
-
Woopra is a good suggestion Todd. I used to use it on a couple of sites, right after it came out of beta.
Problem is, I ended up with information overload - it was fun to see what was happening on the sites in real-time, but (of course) it took time away from doing more important things.
-
Oh ok. Try Woopra. It's a great software that works similar to Google's real-time tracking. If your site has a low volume of visits you can see who is on your site in real-time and what page they're on. If you see someone on your contact page and then you get a call you can make a pretty good guess. It's not perfect, but it's a partial solution. You can read more about the differences between Woopra & Google Analytics on our blog here:
-
Thank you David!
I was hoping that there was a more precise method just so I can differentiate the different keywords to campaigns and gaige which keywords need less or more PPC or SEO...
-
To be honest if someone calls you, the only way to know how they discovered you is going to be to ask them.
Of course, you'll find it hard to get the level of detail you want, people who call looking to buy something don't want to be quizzed in detail as to how they found the company.
Our customer service people always ask how the caller found us - usually the response is limited to one word - "Google" In our case, our organic visits way outnumber the PPC (thank goodness!) so I'm happy with the Google answer.
-
Hi Todd
Thank you!! I am fully aware of this, what I mean to ask is, lets say I type "hats" in to google and someone then clicks on the link to my site, goes through a couple of pages and then decides to phone, how can I tell what search term/keyword that individual used and if it was the SEO campaign or PPC campaign that drew them in?
-
Google Analytics can do all of this. I'm a bit lost with your emphasis on call tracking, but if you want to see which paid and organic keywords brought visitors to your website, Google Analytics is the answer. It's free.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords moving up, except...
The keywords on my page are moving up, except for one. I have routinely ranked between 13-15 for one particular keyword. I am aware that it is a broad term, however, at one point, I showed up on page one at #6, and then dropped right back down to where I was. The website it "sexaddict.com" and, don't worry, it's for addicts so you won't find anything but help and resources there. The keyword is "sex addiction." Thanks, Ryan
Keyword Research | | drdougweiss0 -
Keyword Help For Articles
Hello, My site is bobweikel.com Article page is here. Could you guys help me with keywords for new and existing articles around weight loss? Some ideas, though I'm unsure: weight loss tips healthy weight loss permanent weight loss weight loss program weight loss diets weight loss coaching weight loss life coaching weight management
Keyword Research | | BobGW1 -
How do I use two keywords?
Hello! I am ranking very well with a keyword. But that same keyword without an S at the end (making it singural) gets quite a few more searches per month according to Google's Keyword Tool. However, dropping the S just doesn't sound quite right or make as much sense. So how can I target both keywords? Thanks in advance!
Keyword Research | | 2bloggers0 -
Measuring ROI pre-campaign
I have a potential client who wants to know what ROI would be on a SEO campaign as opposed to Adwords. Their budget for Adwords is $20.00 per day. So I want to get this down to around $10.00-$15.00 I've had a look through their market in adwords and there seems to enough low/medium results which aren't being targeted by others in the niche for organic search. Obviously I can't guarantee people will click on their links when we get to first page but wondering if there is any sort of standard to make it tangible in the first instance? Any help appreciated.
Keyword Research | | StephenForde0 -
How can i lfind low competition keywords that will send me more traffics
i'm new on seo world, and i want know how to get low competition keywords that will send me traffic
Keyword Research | | ANDIAmine0 -
Keyword Strategy for an E-Commerce Site
I've seen this touched on in other posts but have read conflicting answers and am hoping to get some clarification. What should my keyword strategy be for an e-commerce site in an industry that has moderate to high competition for it's short-tail keyword phrases? Should I try to optimize my homepage for the highly competitive, short-tail keywords, while going after the long-tail, and less competitive (but less traffic, too) on my product pages? What's a good rule of thumb as far as the number of keyword phrases to target per product? Thank you
Keyword Research | | NiallTom0 -
Keyword Optimization for 2 Brands
We carry two brands, Buick & GMC. All of the most trafficked keywords that I'm finding in my research are structured like this: buick denver buick service gmc denver gmc service How should I approach this situation so that I'm optimizing for both brands?
Keyword Research | | kylesuss0 -
Google Webmaster Keyword Significance.
In my google webmaster tools the most significant keyword google attaches to my site is word 'VAT' as in, Value Added Tax. Followed by Basket. I can see why this is, as the word VAT and Basket is on every product page, but it really is not a keyword I want to target. Does this have any negative effect on other keywords I am targeting? What should I do about this? Here is the site: https://www.loveelectronics.co.uk
Keyword Research | | jcarter0